White Paper Writing Services Three Prominent Reasons Why Your Business Needs Them
                     White Paper Writing 
Services Three 
Prominent Reasons Why 
Your Business Needs 
Them
https://goodmanlantern.com/
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A great content marketing strategy makes use of a mix of deliverables. Most 
businesses like to use blogs, articles, social media posts, and pay-per-click ads. 
However, there is so much more in the content marketing arsenal that is overlooked–
including the humble but effective white paper. 
This document is a tool that has more staying power than most common content 
forms, such as blogs. Forbes even documents 
how great white papers are for your content marketing strategy. When done 
correctly, it has long-lasting impacts that are positive for your business. Using white 
paper writing services will help your business harness these three prominent benefits 
that you don’t want to miss out on.
But first…
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What Are White 
Paper Writing 
Services, and 
What Do They 
Provide?
A professional white 
paper writing service will 
deliver a document for 
your business that is rich 
in information. It’s filled 
with substantive content 
that educates your 
audience without the 
hard sell. Because this is 
a longer-length 
document, it’s well 
researched and filled 
with data to substantiate 
findings and claims. It’s 3
a factual piece that aims 
to inform rather than 
persuade the reader. 
A professional agency knows how to balance written and visual content. If 
there’s too much text, your audience will immediately switch to reading 
something. To ensure that doesn’t happen, professional agencies pay great 
attention to both design and copy. 
Once the writing portion of the document is complete and edited, a white paper 
design agency makes it aesthetically pleasing with pictures, headings, captions, 
graphs, infographics, and more. All of this breaks up the text into digestible 
pieces that are accompanied by attractive illustrations. After all, the human 
mind is visual. Explaining your concept with words and images is the perfect 
way to get your audience to retain your message.
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Once the document is complete, your agency will know how to promote it. This 
is as important as the creation itself. Your document has the power to generate 
leads, establish expertise and build a mailing list. But, it will need to be 
promoted and distributed correctly for you to reap the full benefits. Your white 
paper writing service will handle the document’s creation and promotion to 
ensure you get the most out of your investment. 
These are three key benefits that come with securing 
professional white paper writers for hire. 
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1. Generate 
New Leads for 
Your Business
The most popular and 
the most important 
benefit of using white 
papers is their incredible 
capacity for lead 
generation. As we 
mentioned, this 
document is not meant 
to sell your products or 
services directly. 
Instead, it’s an 
opportunity to position 
your brand as 
trustworthy. 6
It’s all about building relationships with your audience and with new markets. 
It’s also about showing why you’re the expert in your field and why you’re the 
industry leader that should be picked above the rest of the competition. 
This document informs a customer who is in the buyer journey’s middle stages. 
It aims to provide valuable content that drives a sale. When a consumer feels 
that they’ve fully understood a brand and are comfortable with its offering, they 
become a qualified lead. These are the best kinds! 
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2. Establish Industry Expertise and Become 
a Thought Leader
Brand image and reputation are everything in business. You ideally want to be 
known as the best. You want to establish your credibility and your business as the 
most knowledgeable expert within your industry. The white paper has the power 
to do this. 
Because this is a document jam-packed with rich, data-driven information, it packs 
a factual punch. It’s an easy way to showcase your expertise in your field without 
being pushy about your brand. The best part is that you can include a short 
description of your business and showcase your credentials at the end of the 
document.
Let’s call it the humble brag! 
This paper promotes your company indirectly. It allows the reader to form their 
own opinion of your company. But, as it provides such detail-rich content, your 
audience will see you as a trusted expert. Building this kind of rapport with your 
audience establishes you as a thought leader. And what do thought leaders 
achieve from this? They gain trust, and they make sales! 8
3. Build Up Your 
Mailing List
If you think about 
yourself and your 
willingness to give your 
email address out to 
someone, how often 
would you do so? Not 
without the promise of 
something great in 
return, right? You might 
want a discount coupon 
for signing up. Or you 
might want to know what 
the latest deals are for 
your favourite product. 9
Sometimes, it’s because 
you get to download 
something interesting 
you’d like to read. 
Cue the white paper. 
This value-added document is a great incentive to get people to log their details 
into a contact form in exchange for the download of the paper. It acts as a “free 
gift” in exchange for a lead’s details.
This is a superb way to get people to subscribe to your newsletter database. By 
offering them unique, quality information as your white paper would, you’ll gain 
a way to communicate with them in the future. This way, you can remarket 
future materials, promotions, and products in the form of exciting emailers and 
news blasts. 
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So, Where Do I 
Find the Best 
White Paper 
Writing Services?
By now, it’s clear to you 
how important this 
document is for your 
business. Great white 
papers drive 
engagement. They 
create leads, and this 
fosters more conversions 
and sales. If you’re 
wondering where to even 
start looking for the best 
services to write and 
design a white paper, 
look no further than 11
Goodman Lantern.
We understand this format better than most and offer a full-scope white paper 
writing service. We’ll create this cutting-edge marketing tool for your company 
so that you can pique your target market’s interest. It will also help you build 
traction and increase consumer trust. Find out more about our 
white paper offering and get ready to level up with Goodman Lantern. 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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