Why you Need White Papers and White Paper Writing Services
                     Why you Need White 
Papers and White 
Paper Writing 
Services
https://goodmanlantern.com/
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When businesses decide to invest both time and money into content marketing, 
there are a number of content types to consider. This includes blogs, online articles 
or a bigger push on social media. It could even be a YouTube channel, paid Google 
ads, and so much more. However, something that is often overlooked is the power 
of a good white paper. White papers and making use of white paper writing 
services bring so many opportunities with it. 
Companies often miss these opportunities as the focus is on creating website, blog 
and social copy. We’re here to tell you that you should absolutely use white papers 
in your content marketing strategy. 
There are many reasons for this. Below are six ways this type of content can 
benefit your business.
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It’s an Excellent 
Tool for Education
We don’t advise treating a 
white paper strictly as a 
company brochure. However, 
there are ways to use these to 
educate existing and potential 
customers about your 
company, services and how 
you can benefit them. For 
example, perhaps you are a 
subscription-based video 
editing software company. A 
white paper would be a good 
option as an in-depth product 
guide. It will give you the space 
to detail how video editing 
software can benefit content 
creators and various 
businesses. 
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The white paper can also explain how to get the most out of your software and why 
your editing tools are better than your competitors. In this way, the white paper 
adds value to customers and clients. It also helps you educate readers about your 
company.
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White Papers Generate Strong 
Leads
A big reason that companies should consider white papers is that it’s a strong 
lead generator. White papers are long-form pieces. They show the value of a 
company and product. These pieces also gently remind readers why your 
company is the best in its sector. Generally speaking, people who download 
white papers are most likely already considering your product or service. 
This makes them easier to convert into a sale as there is already an interest in 
what you do. No one’s going to download a white paper if they are not already 
inquisitive about your business. Your white paper can be a tool to push them 
from a casual website visitor into a customer.
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White Papers Are 
Good Tools for 
Building Your 
Email Database
Email marketing is still an 
exceptionally strong tool to 
use. However, building a 
database of email 
addresses is a tough task 
and it’s not something that 
happens overnight. It can 
take a long time after you 
start to reap the rewards of 
building a strong database. 
As a result, businesses are 
always looking into new 
ways to get people to sign 
up to newsletters or to get 
them to leave their email 
addresses. 6
White Papers Establish You as an 
Expert
White papers are authoritative and professional documents that make you look 
good. A lot of white papers are useful for company and product marketing. It 
can, however, also develop your brand voice and establish you as a thought-
leader in your industry. In this instance, white papers can be used to 
communicate trends within your sector. It could also be used to predict 
upcoming changes in the industry. 
While these don’t necessarily lead to more sales, they do help with reputation 
building and management. It’s an excellent way to become a trusted and 
reliable voice within the sector.
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White Paper Content Can Work 
Across Platforms
White papers are information-heavy and are often used as an evergreen resource for 
an extended period of time. This is true for your customers and potential customers 
who download this document. It’s also true for those in business. With all the 
information white papers contain, your content team can constantly use bits of it 
across various platforms. It could be in short snippets for Twitter, Facebook, Instagram 
or LinkedIn, or it could be in larger chunks for blogs, articles and press releases.
For example, perhaps your white paper is about ten trends in your industry for the 
next 12 months. Each trend could be a social media post on its own. You could also 
use each trend and the explanation for each as smaller, separate pieces that live on 
your website.
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White Paper 
Writing Services 
Can Do the Job
Now that we’ve convinced 
you of the benefits of white 
papers, you need to 
actually create it. These 
documents need in-depth 
research and a lot of 
writing, and they can often 
take a long time to create. 
This is where professional 
services and copywriting 
for white papers come in. 
Professional writing 
services have both time, 
knowledge and expertise to 
get this job done. 
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They are the experts in creating content for businesses, possibly a lot quicker than 
you would. Additionally, a content writing agency can advise you on how the white 
paper can be repurposed into other pieces. This can then be used across your 
platforms and other marketing materials. 
These are just six reasons why you shouldn’t overlook the power of white papers. 
It’s a marketing tool that can reap many rewards when done right. And like we 
said, if you don’t think you can do it right, you can always use white paper writing 
services. 
Either way, don’t ignore this when you’re planning your content marketing 
strategy. You will lose out on many opportunities if you do.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 929-299-3999 [email protected] https://goodmanlantern.c
om om/
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