GDPR Adds To Confusion Around Retail And Technology
                     
 



 
 

 
  

GDPR Course 

GDPR Adds To Confusion 
Around Retail And 

Technology 


   

gdprcourse.com  +353 1 4111011 

As of May 25th, 2018, each and every single organization, operate inside or 

outside Europe, which deals with the personal data of EU citizens will have to 

follow new data protection rules and regulations. Detailed knowledge of collected 

data and its storing and processing is required for compliance. The law covers all 

data that includes all private and individual data or any types of data such as 

names and address to photo and bank details, social networking information and 

email, health and medical information, IP addresses, and transaction history. 

 

All these make GDPR vital for every retailer and businesses which holds personal 

data. There has been a lot of discussion about GDPR in general, but GDPR 

concepts add much more confusions around retailers and technologies. 

 

There are many misconceptions about GDPR which made more confusions for 

retailers and other business. Some of them are listed below: 

 

1. Using personal data without user consent for marketing by Legitimate 

interest. 

2. Small organisations are exempt from the GDPR laws.  

3. After GDPR implementation on May 25, there will be massive data auditing 

on every business.  

4. Companies outside the US and doesn’t have business with European Union 

countries, it is not affected by GDPR.  

5. Companies that are not in the EU is under GDPR. 

6. GDPR only connects to data that has been provided by clients.  

7. There is only one kind of user consent.  


   

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Retailers also have many benefits by complaining about GDPR in many ways. 

Some benefits for retailers that can be explained as:  

 

GDPR which helps retailers to contact people in a timely manner as data is driving 

sales and marketing for them more and more. GDPR makes retailers to keep the 

customer information always update continuously.  

 

The customer must also be provided with a description of how their data has 

been used by the company. It is mandatory that the retail company has a full 

understanding of how third-party partners use customers’ data to present an 

accurate description to customers immediately they request this information.  

 

GDPR which may be quite challenging for the 

retail companies regarding compliance and the 

value of data depends on how it is used. 

Generally, many retail companies rely on third-

party services for data collection and 

management.  

 

 4 Ways Retailers Can Get Compliant 

easily: 

1) Perform an assessment on the data that you collected from the clients. 

2) Start a data mapping exercise regularly. 


   

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3) Develop a plan of actions in which what you have to do with the collected 

information from the users. 

4) Don’t panic! 

 

These steps will help retailers to comply with GDPR and can be able to secure the 

personal information.