Innovative Trends & Challenges in Fantasy Sports App Development in 2020
INNOVATIVE
TRENDS &
CHALLENGES IN
FANTASY SPORTS
APP DEVELOPMENT
IN 2020
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In the present netizen’s world, wherein online gaming has gained an increasing
amount of traction and continues to become more and more popular, fantasy
sports have come into the spotlight. This new industry is earning millions of dollars
and is an absolute hit with sports enthusiasts. So what exactly does a fantasy
sports app do?
Fantasy sports allow users to be the manager of their own favorite game virtually.
It can be football, cricket , auto racing, etc. They participate in various leagues and
tournaments by paying money from their e-wallet. There is a systematic way of
games being played. They will be provided with all the instructions. Their total
score will be displayed on the leaderboard. And, they will win cash prizes
according to the scores.
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Thus, with technological
advancement growing user base is
not great challenge anymore
there are many ways bringing new
users to platform and engage the
existing user base. Let’s have a
look at these trends
LATEST TRENDS
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1] Use Of VR And AR
Augmented Reality (AR) and Virtual Reality (VR) are extremely popular with users
because they provide real-life experience. These technologies are creating a huge buzz
in the industry and are used for live streaming sports application development so that
users can enjoy the real-life feel of being in the stadium.
2] Social Media Integration
When users share their experiences on social media platforms, it helps with marketing
and outreach and creates a brand reputation which leads to gaining a wider userbase.
Users share their rewards and referral codes on Instagram, Facebook, and Twitter which
intrigues others into playing the game too. Everyone wants a piece of the action!
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3] Gamification
Gamification is an application of game designing elements and is used for app
development. It adds new and exciting features to your application which helps increase
user engagement and grabs the attention of the users, keeping them hooked for hours
on end.
4] Use Of AI
Artificial Intelligence (AI) helps with delivering personalized user experience by studying
and suggesting the content that users are gravitated towards. It also solves user-queries
with predefined answers.
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5] Rewards
Users are incentivized to play even more if they’re offered rewards, it increases
engagement by keeping them hooked till they earn the reward and builds goodwill once
they win the reward. It increases the traffic on the app and helps with userbase
expansion.
6] Eye-Capturing Advertisements
Marketing and Advertising define the success of a product more than anything. Creating
short, crisp, and trendy ads, especially on social media, will ensure a good amount of
users. Displaying benefits over features is a major key as well.
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LATEST TRENDS
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1] Learning How The Game Works
Understanding the game is a big challenge for app developers. While they have a good
stronghold over their domain, the initial stages with the testing & development phase
might seem like quite a task as it requires a lot of pre-planning, mental aptitude, multiple
testing arenas, and is time-consuming.
2] Huge Data Integration
With an increasing userbase, comes the challenge of sustaining more than a few
thousand users simultaneously on the app. This calls for dealing with huge data
integration on the part of the app developers. This data includes the players, teams,
points, etc. This requires a lot of effort but is necessary for the smooth and error-free
functioning of the app.
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3] Heavy App
Users do not prefer heavy apps. Apps that consume excess battery life and more
storage space are most likely uninstalled by users after a while. Users want an app
that is light and performs well. Thus, the apps must be tested very properly to
ensure there are no such errors and other bugs/glitches.
4] Team Of Experts
To develop a perfect app, one requires a team of professional experts such as Project
Manager, Backend Developer, IOS Developer, Android Developer, Q/A Professional,
UI/UX Designer, etc. One must also be abreast with all recent trends and
developments and integrate them into their app.
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It is no easy task, but it is selling like hotcakes. Ensuring that each box is checked
appropriately will guarantee a successful app. Increasing dependence on technology
and creating a new way to pass time fuelled with cash rewards will bring users in
millions to play fantasy sports games. The industry is booming and hitting the market
right can do wonders for those who want to build their own fantasy sports
application! So what are you waiting for?
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THANK
YOU
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