DIGITAL MARKETING COURSE IN BANGALORE
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WHAT IS PAY 
PER CLICK 
(PPC)
INTRODUCTIO
Pay pNer click (PPC) is an online  
advertising model in which 
advertisers  pay a fee each time 
their ad is clicked  It is a way of 
buying visits to a  website rather 
than earning those  visits 
organically
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AD RaNK aND AD QUaLITY
In PPC advertising, the position of an ad on the 
search  engine results page is not solely 
determined by the  highest bid. Ad Rank is a 
metric used by search  engines that takes into 
account the bid amount and  the quality of the 
ad
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KEYwORD 
KeywoRrdE rSesEeaaRrcCh His a crucial aspect  
of PPC campaigns. It involves  
identifying the keywords or phrases  
that are relevant to your business  
and are commonly used by your  
target audience when searching 
online
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AD 
EXTENSIONS
Ad extensions are additional pieces  of 
information that can be added to  your 
PPC ads to provide more  context and 
encourage user  engagement
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how PPC 
typically works
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ADvERTISER SETS UP a 
CaMPaIGN
The advertiser creates an 
online  advertising campaign 
and selects  specific keywords 
or phrases  relevant to their 
products or  services.
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BID ON KEYwORDS
he advertiser bids on the 
keywords  or phrases they want 
their ads to  be displayed for. 
The bid represents  the 
maximum amount the  
advertiser is willing to pay for a  
click on their ad.
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PaY ONLY FOR 
CLICKS
The advertiser is only charged when 
someone  clicks on their ad, hence the term 
"pay per click."  The cost per click (CPC) 
can vary depending on  factors such as 
competition for the keywords  and ad 
quality.
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THANK 
YOU
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