Top 5 Email Marketing Mistake You Must Not Make In 2020
                     Top 5 Email Marketing Mistake You Must Not Make In 2020
https://www.itech47.com
Email marketing is still in the rule book of most 
digital marketing agencies in Malaysia and with good reason. 81 
percent of small and medium-sized businesses depend on email as 
their foremost customer procurement channel, and eighty percent 
for retention.
As email marketing services in Kuala Lumpur looks to be a vital part 
of business, having a compact strategy whenever you send an email 
to thousands of subscribers is the 1st step if you wish to witness a 
higher conversion rate.
Sadly, even if you pursue each email marketing tip written in the 
rulebook, there’s always room for error. On the plus side, there’re 
some truly prevalent email marketing mistakes that you can avoid 
easily. Listed below are a few of them:
The content you’re emailing isn’t focused enough:
So many companies commit the mistake of emailing the same 
message to most of their subscribers. It’s highly unexpected that 
everybody on your email list is keen in the same content.
You need to segment your email list to bring in more customers.
And an excellent way to acquire this is by making more than one opt-
in forms for different pages on your site.
Keep in mind each lead you’re trying to attain is different and 
requires assistance with different things.
A nice way to segment your audience is having different opt-in forms 
that provide different freebies.
Bombarding your audience with offers & no real info:
This happens quite often. People subscribe in the hope of getting 
useful advice & information but only end up getting thousands of 
emails that talk about discounts & reduced prices.
There’s nothing wrong to promote your products or services through 
an email but alongside that you need to put useful information as 
well.
Sending a welcome email:
This is perhaps one of the most common mistakes newbies make. 
You don’t wish a universal, welcome email saying ‘Thanks for 
subscribing!’ to be your 1st message sent to anyone.
In place of sending a useless welcome message to kick start the 
conversation, you must try to make your 1st email as useful and 
informative as possible.
The point here is in your first email you must try to make a good 
impression!
Emphasizing on quantity instead of quality:
It is always wise to emphasize on putting together a list of highly 
engaged subscribers instead of a long list of subscribers that aren’t 
even opening your emails. So, the point here is you’ve to 
concentrate on the quality of your subscriber instead of the 
quantity. A good thing you can do is clean up your email list every 
once in a while. This means eliminating subscribers which aren’t 
opening your emails. More information contact 
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Kuala Lumpur, Selangor, Malaysia
Phone: +60 12 662 1206
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