8 Tips for COVID Lockdown
                     8 Tips for COVID 
Lockdown
With a large part of our client base located in NSW and 
VIC (yes, we are rather envious of those located in 
QLD), we’ve compiled a list of 8 things you can be doing 
during while we are all in lockdown to set up the 
coming year for success.
Tip 1: Mindset
Accept the situation and get on with it. We are all in 
this together, facing the same constraints. You don’t 
have to learn a new language or launch a new website 
– surviving this time with a positive mindset is more 
than enough.
Tip 2: Finalise 2021
Finalise your figures for 2021, get your tax return 
completed – maybe you’ve got a refund owing, and 
even if it does result in a payment, you don’t have to 
pay it yet anyway. Usually there are a few loose ends 
that drag out – use the additional time that you may 
have now to wrap these up early so that it doesn’t take 
up any of your time when business bounces back to 
being busy again.
Tip 3: Plan
Update your plans for life after lockdown because we 
will come out of this. How will you be best positioned 
to take advantage of this? Is there some business 
housekeeping that you’ve been putting off that uses 
low brain capacity that can be done while you are 
seeing out this time at home?
Tip 4: CRM Update
Ensure that your CRM is up to date with correct details 
for your Customers, Prospects, Referrers and People of 
Influence. Keeping the communication up post 
lockdown will be vital. Make sure you’ve got all the 
current details of your key contacts loaded in a system 
that’s easy to tell the world that you are open for 
business, and have a cracking deal to come out firing.
Tip 5: Online Rejuvenation
Refresh the online presence of your business – this 
includes your website, social media, Facebook, 
LinkedIn, YouTube. Over 2 billion logged-in users visit 
YouTube each month – and some of these could well 
be your next customer. Every day people watch over a 
billion hours of video and generate billions of views. 
More than 70% of YouTube watch time comes from 
mobile devices. Your phone is more than capable of 
taking a YouTube quality video, why not give it a go?
Tip 6: Communicate
Have a conversation with your team, your suppliers, 
your accountant, your partner, your parents, your kids, 
your dog/cat – make sure you speak with someone 
every day. Check in on them, and you’ll find that it’s 
also good for you.
Tip 7: Build Capacity
Build capacity in your business to handle the growth 
that is coming. What are the things you need to put in 
place to grow on the other side of this? Do you need to 
build out some systems or better ways of delivering 
your product/service? When was the last time you 
reviewed your customer experience? Is now the time to 
review your Job Ads so that you are ready to hire as 
soon as lockdown restrictions are eased?
Tip 8: Annual Reviews
We all know that we should probably be doing this 
every year, but generally we get too busy for it. If you 
find additional time on your hands, consider reviewing:
Cyber-security and risk management plans.
Insurances. If you are not sure what insurances your 
business should have, you can check out our separate 
blog on this.