What Are The 7ps in Marketing Mix and Why it is Important?
                     PEOPL PROCESS PLACE
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7Ps of Marketing Mix
PRODUC PRICE
T
PROMOTIO PHYSICAL 
N EVIDENCE
What are the 7Ps of 
Marketing Mix?
The 7Ps of Marketing Mix are a set of marketing tools that help companies 
develop effective strategies to increase sales and gain market share. They 
consist of
People
Product Place
Process MARKE Physical 
evidence
T
MIX
Price Promotion
PRICE
This refers to the amount of money 
customers need to pay for your 
product or service. It should be 
determined based on the cost of:
MARKET • Production, 
MIX
• Customer demand, and 
• Market competition. 
The best prices should balance 
between maximizing profit and 
customer satisfaction.
PROCESS
This refers to the steps you take to market 
and sell your product or service. It includes 
activities such as:
• Lead generation,
MARKET • Customer acquisition, 
MIX • Onboarding, and 
• Order fulfilment. 
It is important to have smooth process 
systems in place such as automated emails 
and efficient tracking processes. You also 
need to take into account how to take orders, 
manage payments, handle returns, etc.
PRODUCT
This refers to the goods or services 
provided by your business. It includes 
aspects such as:
• Packaging
MARKET • Branding
MIX • Product features and 
• Quality.
Some businesses may also offer services 
such as:
• Warranties and 
• After-sales support.
PEOPLE
This refers to those involved in 
marketing your product or service. 
They include staff members such as:
• Customer service representatives,
MARKET • Salespeople, and 
MIX • Marketers. 
To hire and train the best people, you 
must have the right organizational 
structure and staff policies in place.
PLACE
This refers to the distribution channels used 
by your business. It includes:
• Physical stores, 
• Website sales, 
•
MARKET Wholesalers, and 
MIX • Third-party retailers. 
While determining the channels, consider 
the cost of delivery and customer 
convenience. Choose the most appropriate 
way to reach your target market, such as 
local stores, online platforms or global 
markets.
PHYSICAL EVIDENCE
This refers to tangible aspects of your 
product or service that customers can use 
to evaluate its quality and value. It 
includes things like:
MARKET • Design, 
MIX • Packaging, 
• Branding materials, 
• Store displays, and 
• Customer reviews. 
In some cases, customers may even want 
to inspect the products before making a 
purchase decision.
PROMOTION
This is how you will advertise your 
product or service to potential 
customers. It includes techniques such 
as:
• Print ads, 
MARKET
MIX • Television commercials, 
• Online marketing, and 
• Personal selling. 
The promotion strategy should be 
tailored to the target market. It must be 
appealing and effective in order to get 
the desired results.
Why Marketing Mix is Important 
for Market Research?
Overall, the 7Ps of Marketing Mix 
are an important tool that can be 
used to develop effective 
marketing campaigns and gain 
insights into customer behaviour. 
They help businesses create 
strategies that will increase sales, 
build brand loyalty and ensure 
customer satisfaction. 
Why Indicators Consulting?
Indicators Consulting helps you 
use the Marketing Mix to gain an 
MARKET edge over your competitors. We 
MIX provide comprehensive 
market research and strategic 
marketing consulting services that 
will help your business succeed. 
Contact  Us
Office 5, The Binary by Omniyat, +971 4 5700 495
Business Bay, Dubai, UAE