The Comprehensive Guide  About Market Research
                     All You Need to know 
About Market 
Research
Indicators Consulting
Introduction
Market research is a set of techniques used to 
collect information to understand a company's 
potential target market and business prospects 
in a specific area. Investors, entrepreneurs and 
businesses use this research technique to 
design better products, upgrade products and 
services, improve customer experience, and plan 
a marketing and sales strategy that attracts 
quality leads and improves business results.
2
Here are some benefits of Market research: 
• Helps businesses strengthen their position. 
Benefits of • Minimises all types of investment risk. 
• Facilitates strategic planning. 
Market • Helps in identifying emerging trends. 
• Guides businesses to stay ahead of the competition. 
Research • Provides revenue estimates.
• Focuses on customer needs, demands and expectations. 
• Helps assess the success of a business against benchmarks. 
• Identifies potential threats and opportunities. 
• Helps to find your and your competitor’s strengths and 
weaknesses. 
Primary research is a method or technique of research 
used by companies to collect data or information 
Primary themselves. Examples are surveys, observations, 
interviews, field trials, taking customer feedback and 
Research Vs. ethnographic research.
Secondary Secondary research is a technique in which companies 
Research  use indirect resources to understand business feasibility. 
While conducting secondary research, companies may 
fetch data from government documents, statistical 
databases, news articles, published academic papers, 
genuine publications, and historical records. 
Qualitative Vs. Quantitative 
Research
In simple words, quantitative market 
research is the process of collecting large 
amounts of data by conducting surveys, 
polling and through questionnaires. 
Contrary to this, qualitative market 
research refers to closely observing 
customers to determine their motivation, 
usually in small groups or face-to-face 
interviews.
Methods of Creating Market Research 
Field Competitive 
Trials Analysis
Surveys
Observation Public 
Focus s Data
Groups
Social Sale 
Qualitati Media Purchaseve Data 
Interview Listenin
d Data Analysis
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How to Create Effective Market 
Research
The following five tips are very helpful for effective 
market research.
 Identify the information you need 
 Use market reports and other data 
 Use field research
 Interpret the information
 Consider using a market research agency 
Find Your Business Feasibility Study 
Expert 
One of the most reputable companies in Dubai, 
UAE studies, Indicators Consulting is a name 
to reckon with. We with vast experience in 
market research and business feasibility have 
professionally trained professionals to help 
you throughout the process of market research 
for your business, also guide you in finding the 
most prospective market for your business.
Contact  
Us
Office 5, The Binary by Omniyat, +971 4 5700 495
Business Bay, Dubai, UAE