Why SWOT Analysis Is Important Study To Boost Your Market Research?
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Why SWOT Analysis Is 
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Important Study To Boost 
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Your Market Research?
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 What is SWOT Analysis?
S W O T
A SWOT analysis is a tool used to identify the 
? Strengths, Weaknesses, Opportunities, and Threats 
assumed in a project or organisation. It is a 
framework to match a company’s business goals, by 
assessing its strengths, weaknesses, and capacities 
in the environment in which it operates. It also 
evaluates the external opportunities and threats to 
safeguard the business from future risks. 
S W O T
Strengths are a company's Weaknesses are negative factors 
positive attributes and are S W that impact your strengths. Areas, 
studied internally. Strengths where you may need to improve to 
are in your control. STRENGTHS WEAKNESS remain competitive in the market
OPPORTUNITIES THREATS
Threats are external factors, and 
Opportunities are external 
you do not have control over them. 
factors likely to benefit your 
O T You have to monitor and analyse business by contributing to threat in regular period otherwise it 
your business environment.
impact your business very hard. 
Strengths
Strengths are a company's positive attributes and are studied 
S internally. Strengths are in your control. To understand your 
company’s strengths, you will need to ask these questions: 
STRENGTHS
1. What business processes do you follow, and how 
successfully? 
2. What human resource assets do you possess? (example: 
knowledge, skills, education, reputation, and network)
3. What physical assets do you possess, like equipment, 
technology, customers, cash, and patents?
4. What competitive advantages do you possess over your 
competitors?
Weaknesses
W Weaknesses are negative factors that impact your strengths. Areas, where you may need to improve to remain competitive 
in the market are:
WEAKNEWSESAKNESS
1. What can make your business competitive?
2. What business processes do you need to improve?
OPPORTUNITIES THREATS 3. Does your business need tangible assets, like money or 
equipment?
4. Are there differences in your team?
5. How ideal is your business location for success?
Opportunities
Opportunities are external factors likely to benefit your 
business by contributing to your business environment. Few 
questions that you may ask to understand the opportunities: 
WEAKNESS
1. Is your market growing? What are the trends that will 
encourage people to buy more of your products and services?
OPPOORTPUPNOIRTTIEUSNITIES THREATS 2. What are the relevant upcoming events that can benefit your 
company in growing your business? 
3. What are the new changes to rules and regulations that may 
O influence your business positively?
4. If your business is doing good, what reputation do you have 
in the market?
Threats
Threats are external factors, and you do not have control over 
them. So, here are some questions that you may want to 
consider while dealing with them if they occur. 
WEAKNESS 1. What are the chances of your potential competitors 
entering your market?
2. Will your suppliers continue to supply raw materials for 
OPPORTUNITIES THREATSTHREATS
you within your budget?  
3. Is there a chance of technology changes?
4. Changes in consumer behaviour impact your business?
T 5. Are there market trends that you assume may become a 
threat to your business?
 Benefit Vs. Limitations of SWOT Analysis
Benefits
Help in understanding business It doesn’t prioritise issues
Help in finding out business Raise the problem but not solution
weakness
Help in analysing threat All informations are not useful
Help in decision making Lack of clearity, & 
time taken process
Determine the company’s Need an experience market 
potential research consultant
Limitations
Why Hire Market Research 
Companies For SWOT Analysis?
Market research companies are experienced 
in the field of SWOT analysis and are aware 
of corrections that can add value to the 
company's existing output. Moreover, you 
will not require to change your focus from 
your daily work, which is more important for 
your business. While you focus on your 
business, market research companies can 
work on the SWOT analysis without 
distracting you from your crucial business 
tasks.  
Why Indicators Consulting?
Indicators Consulting is one of the most prominent 
business feasibility study and market research companies 
in Dubai, UAE. The company with its team of expert 
professionals has considerable edge and experience in 
conducting detailed market research and feasibility 
studies for various industries and sectors in GCC. 
If you are looking for a company specialised in market research and competitive 
analysis for your business, Indicators Consulting is the place to be. 
Hire Professional 
Consultant For 
SWOT Analysis And Boost 
Your Business Now.
-THANK YOU