Don’t Forget These 9 SEO Trends In 2020 - Infinite
                     Don’t Forget These 9 SEO 
Trends In 2020
Presented By: Infinite IT India Pvt Ltd
SEO is always important for website 
health. A website without SEO is useless 
even if it has been designed beautifully to 
attract people. Search engine 
optimization (SEO) is digital marketing 
technique that is constantly changing.
SEO services gurgaon is important for all 
type of businesses as it makes your 
website visible on Google search results. 
For startups in 2020, this quite be difficult 
as Ads are ruling over search results. Let’s 
dive into some creative approaches to 
SEO techniques that every 
digital marketing company should know!
The SEO 2020
● Search results got consolidated
● Deep Keyword Research
● Improving Site Engagement 
 9 Tips & Metrics
Tricks ● Dominating Voice SEO
● Key to local SEO
Found around the house!
● Making Videos Crucial
● E.A.T Content strategy
● Data focused SEO
● Mobile usability for higher 
rankings
● Search results got consolidated
The percentage of organic search results 
has decreased due to advanced ads and 
featured snippets. The Google is now 
focusing more on data thus showing 
answers to the user queries on the “0 rank” 
featured snippets. 
This has decreased the click shares for 
search results by 10% down by around 50% 
that it used to be. 
Therefore, the experts have to now focus on 
to do SEO for rank 0 position to increase 
their website visits and clicks.
Deep Keyword Research
Google has now evolved itself from search 
engine to an “Answer Engine”. To master 
the digital marketing and SEO, you need to 
add some activities to your keyword 
research:
● Use combination of tools to prepare a 
list of keywords
● Think about topics rather than direct 
keywords to find your secondary 
keywords.
● Find keywords that results in more 
clicks than searches.
● Use long-tail keywords to grab more 
users
Site Engagement Metrics
The website engagement metrics identifies 
the effectiveness of your content. Some of 
them are:
● Bounce rate
● Dwell time
● Time on page
● Return visits
● Click to call
● Comments
● Social shares
Here, influencers plays a key role to change 
the SEO strategy in 2020.
Dominating Voice SEO
By 2022, the voice will totally 
dominate the SEO industry. Even 
Google is improvising its 
algorithms according to voice 
search commands . The BERT 
update  that totally works on 
natural language processing and 
semantics of the user query, t 
understands the users language 
and give out the best and 
relevant results. The 
website design company gurgao
n
 and digital marketers have now 
to work more on these tricks.
Key to local SEO
Entity popularity and Entity 
engagement will be the key to 
local seo. 
The authority of the local 
business is a key factor higher 
ranking in SEO 2020. Some of 
the entity engagement signals 
like how much do people like 
your business?, positive 
business reviews, 
recommendations, etc are all 
such Google MyBusiness ranking 
factors and impact your business 
popularity.
Making Videos Crucial for SEO 
strategy
Video marketing will be the most 
important 
digital marketing trends in 2020. Adding 
videos to the SEO strategy to improve 
brand engagement. Here are some tips 
to boost SEO with video -
● Using engaging thumbnail image
● Adding accurate schema tags to rank 
better
● Uploading videos to multiple 
platforms
● Adding correct captions and 
transcript
● Adding optimized title and 
description and making videos 
mobile friendly.
E.A.T Content strategy
With the launch of BERT algorithm, Google 
is now able to understand the context of 
user queries more precisely and trying to 
give out the best of the search results. The 
web design company gurgaon need to focus 
on the great content that focuses on E.A.T 
strategy:
1. Expertise: content written by expert 
writers
2. Authority: the website must have some 
authority on the subject
3. Trustworthiness: the website should 
have some authoritative links to that 
site.
 
Data focused SEO
The analysis of qualitative and 
quantitative data is crucial for 
SEO strategy.  The data science 
can help you make concrete 
decisions on data to:
● Visualize which combination 
has better impact 
● Create marketing campaigns
● Understand preferences and 
pain points
● Identify referral sources to 
convert traffic
● Identify source of unusual 
traffic
Mobile usability for higher rankings
In 2020, your entire SEO strategy 
must be mobile driven. Google 
announces Mobile First Indexing 
algorithm, which says bots are going 
to crawl your website according to 
mobile responsiveness. Your website 
must be mobile friendly and must 
have content serving websites 
according to the user device size. 
Conclusion
When it comes to SEO, it becomes difficult for digital marketers to apply 
those tips and tricks according to the demands in the industry as SEO 
strategy continuously changes with the user queries and Google 
algorithms.
But you can get over a competition by being up to date and employing 
all SEO strategies wisely. 
Start revising your SEO strategy by starting with voice search SEO, zero 
click search, featured snippets, a more focused use of influencers, 
interactive video marketing, enhancing data quality content.
Infinite IT India Pvt Ltd
Ecommerce Website Development & Digital 
Marketing Company
Website: infiniteitindia.com
Call: 0124-4112136
Email ID: [email protected]