Email Marketing Automation: How to Get Started
                     Email marketing automation
How to get started?
, 
Table of contents
, 
What is marketing automation?
Drip email on Tuesday
 
 
Why use marketing automation?
Drip email on Wednesday
 
 
How does marketing automation work?
Types of drip level campaign
 
 
Marketing automation process
The next-level steps to email marketing 
 
 
Marketing automation strategies to implement
Setting up the triggered email 
 
 
Email marketing automation workflow
Email automation tactics
 
 
Different types of email marketing workflow
Marketing automation effectiveness 
 
 
Setting drip emails on Sunday
Benefits of marketing automation
 
 
Drip email on Monday
Conclusion
 
What is Marketing Automation?
. Automating the tasks
. Prospect and customer profiling
. Helps send automated personal emails
. Helps in customer engagement
. Helps in lead nurturing 
                         Why use marketing automation?
76% companies implement to generate revenue in first year
Businesses implementing it generated a 451% increase in qualified leads
Improves productivity by 20%.
US marketing automation industry was $6.1 Billion in 2019
                          How does marketing automation work?
Identifying the potential customers
Reaching to sales-ready customers
Cross-sell, upsell to customers
                           Marketing automation process
Attract
Convert
Close
Report
              Marketing automation strategies to implement:
Using dynamic content
Implementing the drip campaign
Automating team collaboration
Setting up the nurture campaign
Email sequence to follow up
Leveraging it in list segmentation
           Email marketing automation workflow:
Identifying the recipient
Determining the goal
Setting the criteria
Identifying the actions to be taken
Creating the necessary assets
Different types of email marketing workflow:
Topic Workflow
Subscriber welcome workflow
New customer workflow
Lead nurturing workflow
Re-engagement workflow
Event workflow
Abandoned shopping cart workflow
Upsell workflow
Customer happiness workflow
Customer engagement workflow
Purchase reminder workflow
                      Setting drip emails (Example)
Asking whether free for lunch Wednesday
Wait for the answer on Monday
                              Drip email on Monday:
If no, wait for Tuesday
If yes can book for meeting
                       Drip email on Tuesday:
If no can ask again 
If yes already booked
                           Drip email on Wednesday:
No, didn’t work out
Yes, already had meeting
                    Types of drip email campaign:
Educational
Promotional
Training
Top-of-mind
Competitive
 
                       The next-level steps to email marketing:
Segmenting the subscribers
Personalizing the messages
Connecting emails to landing pages
Split testing the emails
Analyzing the results
                      Setting up the trigger emails:
Abandoned cart emails
Welcome email
Milestone email
Birthday and anniversary email
                  Email automation tactics:
Having right volume of emails
Timing of email
Testing of email 
                      Making automation effectiveness:
Tracking response to collect more information
Offering the right discounts
Sending the right content
                 Benefits of marketing automation:
Saves time and resources
Captures and convert new leads
Can sell more with less effort
Builds a connection with the audience 
Automates the repeated emails
Conclusion:
Organizations are increasingly implementing email marketing 
automation in their process to outreach customers. It helps maintain 
the relationship with the old customer and convert the new customer. 
We have some of the best information presented here. The steps 
followed in email marketing automation, marketing automation 
strategies, different types of email marketing workflow, and others 
help understand how one can implement email marketing automation.
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