Email Marketing Trends for 2019
                     Email marketing trends for 2019
Contents
• Email marketing past, present, and future
• Email marketing based on customer experience & AI
• Trends for email marketing
• Automated emails to keep customers coming back
• Design trends
• Email innovations that could interest the customers
• Conclusion 
Email marketing past, present, and 
future
Email marketing over the years has evolved into a perfect medium for reaching the 
customers at the RIGHT time. When marketers can communicate with the RIGHT 
message, then it increases the brand loyalty among the customers further increasing the 
conversion rates
2019- The year will be known as the year of email marketing via customer experiences 
and AI
Email marketing based on customer 
experience & AI
The email marketing based on customer experience- The email marketing based on 
customer experience is one of the balanced approaches in achieving the objectives and 
goals of a brand by helping the customers to attain theirs.
AI pushing the boundaries of email marketing- Artificial intelligence can help in gaining 
personal insights, boosting collaborations, personalization on a higher level, and voice 
commands.
Artificial intelligence+ customer experienced email marketing = Increased Sales
Trends for email marketing
Blockchain for safe email: With more consumer awareness, a solution based on 
blockchain will help in keeping the mail safe. The end-to-end encrypted emails will 
safeguard the messages, and nobody can get into the content of your mail.
Humanization of the brand: With markets becoming more competitive, it has become a 
tough challenge to retain old customers. Humanization of the brand can help to a great 
extent, as customers will be able to relate with the brand. The emotional connection 
with your customer is necessary, as it makes them feel good and attracted to your brand. 
You can carry out this with the effective story-telling process.
Trends for email marketing
Collaboration: Marketing teams have been seeing an increase in size and budget where 
most of the people have started working on email campaigns externally and internally. 
Collaboration is the biggest theme where teams have begun looking for new process and 
tools to become productive and flexible.
The involvement of people in different campaigns will be pushing email marketing 
services for more effective and productive collaboration.
Interactive experience: The emails will become more interactive for a two-way 
conversation than a one-sided approach. An interactive experience is necessary as 
consumers feel connected and familiar with the brand. Most of the consumers crave for 
personalized emails so email marketing will be developed for a better interactive 
experience.
Targeted messages: The targeted messages based on the segmentation, personalization, 
and automation will be a short cut to connect with the audience. 
Automated emails to keep 
customers coming back
Fresh leads and acquisitions motivate the customers but what about the customers who 
run away?
Ways to focus on such customers:
• Automated emails for customers who abandoned the shopping cart
• Re-engagement emails 
• Replenishment emails for customers to inform about the refilled stock
Design trends
• Using animation more often which can be CSS animation or GIF
• Unique designs that do not involve template
• Using benefits of AMP for the mail 
• Utilizing more real-time content
• Allowing machine learning for email design and content
• Easier email designs for the development and consumption
• Better designs for the darker mode emails
Email innovations which could 
interest the customers
• Videos playing in the email than on the website
• Products and features offered based on the purchased items
• Feature to buy via email rather than visiting the website
• Inbox deciding what is essential and deleting irrelevant emails
• A voice assistant that can speak the content of the mails
• Ability to see product ratings in the mail
• Getting email offers based on the location
• Web-like experience in the email only
Conclusion:
Email marketing has been one of the affordable and efficient media for marketing 
communication. It helps in the best sales conversion, as the majority of the audience 
trust this service for providing complete information about the product or service. In the 
coming years, there will be new trends hitting the ground for making a delightful and 
satisfying customer experience.
[email protected] | www.infoclutch.com |  +1 888 998 0077
[email protected] | www.infoclutch.com |  +1 888 998 0077