Chaitanya Kumar Seri - The Trailblazing Leader to Watch in 2025
                     ISSN : 2998-8535
INDUSTRY INSIGHTS
From Tradional to
Transformaonal
Mastering AI-Driven
Product Leadership
INDUSTRY INSIGHTS
ROI Strategies for 2025
TRAILBLAZING The Economics of
Retail Media Innovaon
LEADER 
to Watch in 
2025 Chaitanya Kumar SeriProduct Leader
Adversing Technology
CHAITANYA 
KUMAR SERI 
Pioneering Retail Media with AI,
www.insightssuccessmagazine.com Machine Learning, and Computer Vision
The 
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The Spirit of
a Trailblazer
n every era, there emerges a set of leaders who 
Iredefine what it means to inspire, innovate, and lead with conviction. As we step into 2025, a year already 
shaped by rapid technological advancement, shifting 
workplace dynamics, and global interconnectedness it 
becomes ever more important to spotlight those who are 
not just adapting to change but driving it with vision and 
purpose.
This edition of Insights Success titled, The Trailblazing 
Leader to Watch in 2025 proudly features Chaitanya 
Kumar, a name synonymous with resilience, foresight, 
and transformative leadership. His journey stands as a 
reminder that leadership is not simply about holding a 
position of authority, but about igniting possibilities, 
unlocking potential, and creating meaningful impact in 
every sphere one touches.
His story reflects the qualities that the modern world 
demands: agility in the face of uncertainty, empathy that 
bridges diverse communities, and a relentless pursuit of 
innovation. As industries continue to evolve and 
organizations strive to stay ahead in highly competitive 
landscapes, leaders like him demonstrate how purpose-
Editorial driven leadership can spark lasting change.Beyond his professional accomplishments, what sets him apart is his commitment to authenticity and people-first -A laya Brown values. He exemplifies the belief that leadership is not just about achieving milestones, but also about inspiring others 
to dream bigger, push boundaries, and contribute to a 
collective future of progress.
Through this feature, we aim to capture not only his 
achievements but also the philosophy that fuels his success 
a philosophy rooted in courage, clarity, and unwavering 
determination.
As you turn the pages of this edition, I invite you to 
discover the story of Chaitanya Kumar, a trailblazer who 
embodies the spirit of leadership we all aspire to see in 
2025 and beyond.
Happy Reading!
The Spirit of
a Trailblazer
n every era, there emerges a set of leaders who 
Iredefine what it means to inspire, innovate, and lead with conviction. As we step into 2025, a year already 
shaped by rapid technological advancement, shifting 
workplace dynamics, and global interconnectedness it 
becomes ever more important to spotlight those who are 
not just adapting to change but driving it with vision and 
purpose.
This edition of Insights Success titled, The Trailblazing 
Leader to Watch in 2025 proudly features Chaitanya 
Kumar, a name synonymous with resilience, foresight, 
and transformative leadership. His journey stands as a 
reminder that leadership is not simply about holding a 
position of authority, but about igniting possibilities, 
unlocking potential, and creating meaningful impact in 
every sphere one touches.
His story reflects the qualities that the modern world 
demands: agility in the face of uncertainty, empathy that 
bridges diverse communities, and a relentless pursuit of 
innovation. As industries continue to evolve and 
organizations strive to stay ahead in highly competitive 
landscapes, leaders like him demonstrate how purpose-
Editorial driven leadership can spark lasting change.Beyond his professional accomplishments, what sets him apart is his commitment to authenticity and people-first -A laya Brown values. He exemplifies the belief that leadership is not just about achieving milestones, but also about inspiring others 
to dream bigger, push boundaries, and contribute to a 
collective future of progress.
Through this feature, we aim to capture not only his 
achievements but also the philosophy that fuels his success 
a philosophy rooted in courage, clarity, and unwavering 
determination.
As you turn the pages of this edition, I invite you to 
discover the story of Chaitanya Kumar, a trailblazer who 
embodies the spirit of leadership we all aspire to see in 
2025 and beyond.
Happy Reading!
INDUSTRY INSIGHTS
THE SIGNATURE STORY
From Traditional to Transformational
08 Chaitanya Kumar Seri 16 Mastering AI-Driven Product LeadershipEngineering Customer-CentricAdvertising at Global Scale
INDUSTRY INSIGHTS
ROI Strategies for 2025
The Economics of Retail Media Innovation 18
contents
ARTICLES
08 20
Adapting Hospitality Leadership Management Strategies
Parik Zala
Redening Hospitality for Modern Guest Expectations
Leadership Through
Purpose and Innovation
22
F E AT U R I N G The Economics of Sustainable
Hotel Transformation
INDUSTRY INSIGHTS
THE SIGNATURE STORY
From Traditional to Transformational
08 Chaitanya Kumar Seri 16 Mastering AI-Driven Product LeadershipEngineering Customer-CentricAdvertising at Global Scale
INDUSTRY INSIGHTS
ROI Strategies for 2025
The Economics of Retail Media Innovation 18
contents
ARTICLES
08 20
Adapting Hospitality Leadership Management Strategies
Parik Zala
Redening Hospitality for Modern Guest Expectations
Leadership Through
Purpose and Innovation
22
F E AT U R I N G The Economics of Sustainable
Hotel Transformation
Editor-in-Chief   Merry D'Souza 
Managing Editor   Alaya Brown
Executive Editor   Eva Miller
Visualizer   Michael Warner
Art & Design Head   Donna Claus
Co-designer   Yasmin Nasser
Business Development Manager   Sherin Rodricks
Marketing Manager  Jenny Jordan
Business Development Executives   Reem Almasoud, Sheldon Miller
Digital Marketing Manager   Isabel Barnes
Technical Head   Phil Simon
Research Analyst   Helena Smith
Circulation Manager  Finn Wilson
[email protected]
August, 2025
Corporate Office
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-859-2600
Email: [email protected]
For Subscription: www.insightssuccessmagazine.com
Follow us on :      www.facebook.com/insightssuccess/ www.x.com/insightssuccess
We are also available on :
RNI No.: MAHENG/2018/75953
ISSN: 2998-8497
Copyright © 2025 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine 
should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, 
without prior permission from Insights Success. Reprint rights remain solely with Insights Success.
Editor-in-Chief   Merry D'Souza 
Managing Editor   Alaya Brown
Executive Editor   Eva Miller
Visualizer   Michael Warner
Art & Design Head   Donna Claus
Co-designer   Yasmin Nasser
Business Development Manager   Sherin Rodricks
Marketing Manager  Jenny Jordan
Business Development Executives   Reem Almasoud, Sheldon Miller
Digital Marketing Manager   Isabel Barnes
Technical Head   Phil Simon
Research Analyst   Helena Smith
Circulation Manager  Finn Wilson
[email protected]
August, 2025
Corporate Office
Insights Success Media Tech LLC
555 Metro Place North, Suite 100,
Dublin, OH 43017, United States
Phone - (614)-859-2600
Email: [email protected]
For Subscription: www.insightssuccessmagazine.com
Follow us on :      www.facebook.com/insightssuccess/ www.x.com/insightssuccess
We are also available on :
RNI No.: MAHENG/2018/75953
ISSN: 2998-8497
Copyright © 2025 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine 
should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, 
without prior permission from Insights Success. Reprint rights remain solely with Insights Success.
The Trailblazing Leader to Watch in 2025
Chaitanya 
Kumar Seri 
Pioneering Retail Media with AI, Machine 
Learning, and Computer Vision
Chaitanya Kumar Seri 
Product Leader in Advertising Technology
T H E S I G N A T U R E S T O R Y
The Trailblazing Leader to Watch in 2025
Chaitanya 
Kumar Seri 
Pioneering Retail Media with AI, Machine 
Learning, and Computer Vision
Chaitanya Kumar Seri 
Product Leader in Advertising Technology
T H E S I G N A T U R E S T O R Y
magine a scenario where a customer walks into a He gained the foundational knowledge that would serve as the 
IWalmart shop and instantly thirty screens with 4K video basis for his AdTech career from this first exposure.displays spring to life in synchronised colour, providing 
highly personalised messages that inform their purchase Revolutionizing Retail Advertising at Walmart
decisions. Halfway around the world, an Amazon advertiser's 
campaign instantly modifies its bidding strategy in response Seri initiated his revolutionary effort within Walmart in the 
to millions of data signals without requiring human role of Product Lead for Ads. Knowing 76% of buying occurs 
intervention. Chaitanya Kumar Seri is the man responsible within stores, he observed a massive gap in the market that 
for these incredibly likely amazing experiences. disappointed advertisers and consumers alike.
"How do 76% of buying decisions occur in the store, and yet He introduced a groundbreaking concept: flipping 100,000 
advertisers can't speak with consumers at that point of in-store fixtures at 5,000 locations into dynamic ad space, 
purchase?" What started out as an effort to address a simple building the United States' largest retail chain of DOOH 
issue has grown into a multibillion-dollar ad tech juggernaut. screens. Not only did this provide digital ad space for 
Seri didn't just take advertising online; he transformed it by availability, it transformed how brands interact with 
developing methods so inventive that they seem to predict customers at the point of buying decision.
what consumers will want before they even realise it.
The pièce de résistance was the TV Wall Ads system- cutting-
From Engineering Roots to AdTech Innovation edge 4K video ads on 30+ synchronized screens in more than 
5,000 stores. Using this technology, brands were able to 
Engineering served as the foundation for Seri's foray into design engaging experiences to build product awareness, 
advertising technologies. He worked at Robert Bosch, where track seasonal trends, and remind consumers about price 
he designed embedded safety systems for airbag control and changes in real-time within stores.
auto-braking, while studying Electronics and Communication 
Engineering in India. These and other mission-driven The effect was immediate and dramatic. Seri's project 
innovations served as the foundation for his approach to provided a multi-million-dollar stream of fresh revenue to 
developing scalable technological solutions. Walmart and positioned Walmart as a retail media giant. The 
success gained broad industry acclaim with centerpieces in 
While pursuing his MBA from the Indian Institute of first-rate publications such as The Wall Street Journal and 
Management Ahmedabad (ranked 39th in the world), he was AdWeek. Most importantly, it proved Seri's capability to 
inspired. At that time, he had an interest in advertising and dissect marketplace requirements and develop cutting-edge, 
product management since he believed that technology might high-scale solutions that address quantifiable business goals.
benefit both businesses and users.
Besides TV Wall innovation, Seri also introduced end-to-end 
During his early years at Tech Mahindra's Global Leadership advertising solutions in Walmart. They comprised display ads 
Cadre, where he worked on developing solutions for on more than 70,000 self-checkout lanes, sponsored ad 
recommendation systems, streaming services, and context experience on the Walmart app, search-sponsored product-
targeting, Seri was introduced to cutting-edge ad technology. linked Walmart Cash coupons, and video ads on check-in 
“ I focus on building expertise at the intersection of customer need and business value.
10 www.insightssuccessmagazine.com August 2025 11
“
magine a scenario where a customer walks into a He gained the foundational knowledge that would serve as the 
IWalmart shop and instantly thirty screens with 4K video basis for his AdTech career from this first exposure.displays spring to life in synchronised colour, providing 
highly personalised messages that inform their purchase Revolutionizing Retail Advertising at Walmart
decisions. Halfway around the world, an Amazon advertiser's 
campaign instantly modifies its bidding strategy in response Seri initiated his revolutionary effort within Walmart in the 
to millions of data signals without requiring human role of Product Lead for Ads. Knowing 76% of buying occurs 
intervention. Chaitanya Kumar Seri is the man responsible within stores, he observed a massive gap in the market that 
for these incredibly likely amazing experiences. disappointed advertisers and consumers alike.
"How do 76% of buying decisions occur in the store, and yet He introduced a groundbreaking concept: flipping 100,000 
advertisers can't speak with consumers at that point of in-store fixtures at 5,000 locations into dynamic ad space, 
purchase?" What started out as an effort to address a simple building the United States' largest retail chain of DOOH 
issue has grown into a multibillion-dollar ad tech juggernaut. screens. Not only did this provide digital ad space for 
Seri didn't just take advertising online; he transformed it by availability, it transformed how brands interact with 
developing methods so inventive that they seem to predict customers at the point of buying decision.
what consumers will want before they even realise it.
The pièce de résistance was the TV Wall Ads system- cutting-
From Engineering Roots to AdTech Innovation edge 4K video ads on 30+ synchronized screens in more than 
5,000 stores. Using this technology, brands were able to 
Engineering served as the foundation for Seri's foray into design engaging experiences to build product awareness, 
advertising technologies. He worked at Robert Bosch, where track seasonal trends, and remind consumers about price 
he designed embedded safety systems for airbag control and changes in real-time within stores.
auto-braking, while studying Electronics and Communication 
Engineering in India. These and other mission-driven The effect was immediate and dramatic. Seri's project 
innovations served as the foundation for his approach to provided a multi-million-dollar stream of fresh revenue to 
developing scalable technological solutions. Walmart and positioned Walmart as a retail media giant. The 
success gained broad industry acclaim with centerpieces in 
While pursuing his MBA from the Indian Institute of first-rate publications such as The Wall Street Journal and 
Management Ahmedabad (ranked 39th in the world), he was AdWeek. Most importantly, it proved Seri's capability to 
inspired. At that time, he had an interest in advertising and dissect marketplace requirements and develop cutting-edge, 
product management since he believed that technology might high-scale solutions that address quantifiable business goals.
benefit both businesses and users.
Besides TV Wall innovation, Seri also introduced end-to-end 
During his early years at Tech Mahindra's Global Leadership advertising solutions in Walmart. They comprised display ads 
Cadre, where he worked on developing solutions for on more than 70,000 self-checkout lanes, sponsored ad 
recommendation systems, streaming services, and context experience on the Walmart app, search-sponsored product-
targeting, Seri was introduced to cutting-edge ad technology. linked Walmart Cash coupons, and video ads on check-in 
“ I focus on building expertise at the intersection of customer need and business value.
10 www.insightssuccessmagazine.com August 2025 11
“
page for curbside pickup orders. Every product had specific The 4R AdTech Framework: A Strategic Philosophy section using security cameras and computer vision Leadership Philosophy and Management Style
customer journey touchpoints, ranging from awareness and techniques." His patent for computer vision-powered 
consideration to ultimate conversion. What distinguishes Seri from the majority of product impression measuring in DOOH advertising serves as Seri's leadership philosophy is a derivative of his engineering 
managers in the ad business is his methodical approach to evidence that he can innovate in ways that go beyond the degree and business school experience, crossing analytic 
Innovating AI-Driven Automation at Amazon learning and solving hard problems. He has built what he technical boundaries of retail media measurement. rigor with strategic thought. He leads himself on three 
refers to as the 4R AdTech Framework that offers a principles as a leader: clarity, empowerment, and fact-based 
Now a Principal Product Manager at Amazon Ads, Seri has methodical approach for thinking through effective ads on The patent is just one of numerous trends across Seri's work: decision making. His experience is that leaders are successful 
translated his vision to a global scale with a clear mission to any platform and channel. bringing bleeding-edge technologies such as computer by getting groups to work together towards a clear vision and 
make campaign setup, management, and optimization easier vision, artificial intelligence, and machine learning to then empowering them to drive execution within that vision.
with the latest artificial intelligence and machine learning The plan breaks up winning ads into four columns: the Right practical, commercially applicable advertising solutions. His 
technologies. His project at Amazon is the future of Content with personalization engines, the Right People with work consists of emerging interactive ad formats with novel This philosophy was successfully used to drive sophisticated, 
advertising tech where science-driven, predictive systems accurate targeting, the Right Time through understanding solutions, channel-agnostic campaign platforms, computer multi-functional initiatives. To roll out Walmart's Store Ads 
replace human approaches to intelligence and automation. seasonality and peak shopping times, and the Right Place vision-based impression measurement, and advanced sales platform, Seri succeeded in getting the privacy, engineering, 
through planning omnichannel experiences in store, curbside, lift and omnichannel attribution models. revenue, and store operations teams to work together towards 
One of Seri's greatest accomplishments at Amazon has been app, and desktop. a shared objective and also provide each team with autonomy 
creating Smart Event-Based Bid Rules. This computerized Global Impact and Commercial Success to implement in its area of expertise. His application of 
tool radically improves how advertisers operate campaigns This approach is also now the basis of Seri's product systematic decision frameworks that balance customer value, 
during high-volume retail shopping holidays such as Prime development strategy, influencing the way he develops new When taken as a whole, Seri's product introductions provide advertiser ROI, feasibility, and revenue opportunity 
Day, Black Friday, and Diwali. This technology substituted 8- ad formats, develops automation solutions, and brings overwhelming proof.  His product launches have generated guarantees equity and stakeholder trust.
12 hours of human input with intelligent, programmatic solutions to hundreds of markets. It demonstrates his capacity around $1 billion in advertising revenue, which demonstrates 
actions using product, shopper, and performance signals. to develop scalable models of innovation. It's a crucial both the success of his company and its influence on the global Most impressive is Seri's dedication to "leading by influence, 
capability for leaders at scale. market.  The figure reflects not only the creation of dollars but not authority." At Walmart and at Amazon, he has developed 
The intelligence of the system is not just automation. also the establishment of industry standards and new market cross-functional collaboration between legal, engineering, 
Advertisers can define manual rules, intent rules, or complete The architecture goes beyond operation considerations to segments. and design teams through openness and issue-solving 
agentic AI-based rules fueled by deep learning and enable return on investment for publishers in responsible conversation. The very same philosophy is applied to 
explainability-fueled generative AI for recommendations. sales lift models and enables ongoing compliance with His portfolio touches on multiple ad forms and mediums: mentoring inexperienced product managers, with a goal of 
Multi-layered solutions enable the system to deliver increasingly sophisticated data and privacy legislation. This Walmart's original video TV ads, impact-ier TV Wall enabling others with templates instead of prescriptive 
campaigns with simplicity, complexity, and intelligence, so end-to-end approach demonstrates Seri's understanding that synchronized 4K video ads, in-channel Digital Out-of-Home feedback.
all possess enhanced advertising optimization abilities. best-in-class advertising technology requires meeting displays, connected TV (CTV) ad forms, placement-driven 
performance, privacy, and regulatory compliance demands in streaming platform ads such as for Netflix, sponsored Balancing Innovation with Personal Growth
Its commercial success has been outstanding. It has balance. interactive ad forms, shoppable video products, dynamic 
established a whole new multi-million-dollar product creative solutions, and retail-native brand narrative forms. In addition to the requirements of high-product-leadership 
category that is now well known publicly through Amazon Technical Innovation and Intellectual Property positions, Seri has also created a learning and self-
Ads and deployed internationally across over 20 different Seri's extensive knowledge of the advertising industry, his advancement culture. He has been certified in Artificial 
marketplaces. Its global deployment demonstrates that Seri Seri's focus on innovation also translates into authoritative ability to create value for both advertisers and consumers, and Intelligence and Applications of Machine Learning and 
can consider beyond single markets and design solutions with intellectual property development. He has applied for a U.S. his ability to set industry standards are all demonstrated by his Product Management at Cornell University and Welch Way 
genuine global scalability. patent (USPTO Publication no.: 20250037473, date of filing: experience across formats, platforms, automation, and courses in Operational Excellence, Innovation and Agility, 
2023) under the title "In-store traffic measurement in TV wall measurement. and Creating a Winning Strategy.
Leaders succeed by aligning teams around My guiding principle is to ensure advertising 
“ a clear vision and then empowering enhances, not disrupts, customer them to own execution. “ experiences.
12 www.insightssuccessmagazine.com August 2025 13
“ “
page for curbside pickup orders. Every product had specific The 4R AdTech Framework: A Strategic Philosophy section using security cameras and computer vision Leadership Philosophy and Management Style
customer journey touchpoints, ranging from awareness and techniques." His patent for computer vision-powered 
consideration to ultimate conversion. What distinguishes Seri from the majority of product impression measuring in DOOH advertising serves as Seri's leadership philosophy is a derivative of his engineering 
managers in the ad business is his methodical approach to evidence that he can innovate in ways that go beyond the degree and business school experience, crossing analytic 
Innovating AI-Driven Automation at Amazon learning and solving hard problems. He has built what he technical boundaries of retail media measurement. rigor with strategic thought. He leads himself on three 
refers to as the 4R AdTech Framework that offers a principles as a leader: clarity, empowerment, and fact-based 
Now a Principal Product Manager at Amazon Ads, Seri has methodical approach for thinking through effective ads on The patent is just one of numerous trends across Seri's work: decision making. His experience is that leaders are successful 
translated his vision to a global scale with a clear mission to any platform and channel. bringing bleeding-edge technologies such as computer by getting groups to work together towards a clear vision and 
make campaign setup, management, and optimization easier vision, artificial intelligence, and machine learning to then empowering them to drive execution within that vision.
with the latest artificial intelligence and machine learning The plan breaks up winning ads into four columns: the Right practical, commercially applicable advertising solutions. His 
technologies. His project at Amazon is the future of Content with personalization engines, the Right People with work consists of emerging interactive ad formats with novel This philosophy was successfully used to drive sophisticated, 
advertising tech where science-driven, predictive systems accurate targeting, the Right Time through understanding solutions, channel-agnostic campaign platforms, computer multi-functional initiatives. To roll out Walmart's Store Ads 
replace human approaches to intelligence and automation. seasonality and peak shopping times, and the Right Place vision-based impression measurement, and advanced sales platform, Seri succeeded in getting the privacy, engineering, 
through planning omnichannel experiences in store, curbside, lift and omnichannel attribution models. revenue, and store operations teams to work together towards 
One of Seri's greatest accomplishments at Amazon has been app, and desktop. a shared objective and also provide each team with autonomy 
creating Smart Event-Based Bid Rules. This computerized Global Impact and Commercial Success to implement in its area of expertise. His application of 
tool radically improves how advertisers operate campaigns This approach is also now the basis of Seri's product systematic decision frameworks that balance customer value, 
during high-volume retail shopping holidays such as Prime development strategy, influencing the way he develops new When taken as a whole, Seri's product introductions provide advertiser ROI, feasibility, and revenue opportunity 
Day, Black Friday, and Diwali. This technology substituted 8- ad formats, develops automation solutions, and brings overwhelming proof.  His product launches have generated guarantees equity and stakeholder trust.
12 hours of human input with intelligent, programmatic solutions to hundreds of markets. It demonstrates his capacity around $1 billion in advertising revenue, which demonstrates 
actions using product, shopper, and performance signals. to develop scalable models of innovation. It's a crucial both the success of his company and its influence on the global Most impressive is Seri's dedication to "leading by influence, 
capability for leaders at scale. market.  The figure reflects not only the creation of dollars but not authority." At Walmart and at Amazon, he has developed 
The intelligence of the system is not just automation. also the establishment of industry standards and new market cross-functional collaboration between legal, engineering, 
Advertisers can define manual rules, intent rules, or complete The architecture goes beyond operation considerations to segments. and design teams through openness and issue-solving 
agentic AI-based rules fueled by deep learning and enable return on investment for publishers in responsible conversation. The very same philosophy is applied to 
explainability-fueled generative AI for recommendations. sales lift models and enables ongoing compliance with His portfolio touches on multiple ad forms and mediums: mentoring inexperienced product managers, with a goal of 
Multi-layered solutions enable the system to deliver increasingly sophisticated data and privacy legislation. This Walmart's original video TV ads, impact-ier TV Wall enabling others with templates instead of prescriptive 
campaigns with simplicity, complexity, and intelligence, so end-to-end approach demonstrates Seri's understanding that synchronized 4K video ads, in-channel Digital Out-of-Home feedback.
all possess enhanced advertising optimization abilities. best-in-class advertising technology requires meeting displays, connected TV (CTV) ad forms, placement-driven 
performance, privacy, and regulatory compliance demands in streaming platform ads such as for Netflix, sponsored Balancing Innovation with Personal Growth
Its commercial success has been outstanding. It has balance. interactive ad forms, shoppable video products, dynamic 
established a whole new multi-million-dollar product creative solutions, and retail-native brand narrative forms. In addition to the requirements of high-product-leadership 
category that is now well known publicly through Amazon Technical Innovation and Intellectual Property positions, Seri has also created a learning and self-
Ads and deployed internationally across over 20 different Seri's extensive knowledge of the advertising industry, his advancement culture. He has been certified in Artificial 
marketplaces. Its global deployment demonstrates that Seri Seri's focus on innovation also translates into authoritative ability to create value for both advertisers and consumers, and Intelligence and Applications of Machine Learning and 
can consider beyond single markets and design solutions with intellectual property development. He has applied for a U.S. his ability to set industry standards are all demonstrated by his Product Management at Cornell University and Welch Way 
genuine global scalability. patent (USPTO Publication no.: 20250037473, date of filing: experience across formats, platforms, automation, and courses in Operational Excellence, Innovation and Agility, 
2023) under the title "In-store traffic measurement in TV wall measurement. and Creating a Winning Strategy.
Leaders succeed by aligning teams around My guiding principle is to ensure advertising 
“ a clear vision and then empowering enhances, not disrupts, customer them to own execution. “ experiences.
12 www.insightssuccessmagazine.com August 2025 13
“ “
Leadership is less about authority and more 
“ about influence, trust, and creating value for others.
$250.00 $130.00 $70.00 $25.00
1 Year 6 Months 3 Months 1 Months
After working and staying in different places for five years in A Digital Age Leader (12 Issues) (06 Issues) (03 Issues) (01 Issues)
India, two years in New York, six years in the Bay Area, and 
now Seattle, he has formed a global perspective through With digital technology unfolding at a speed never before 
extensive global experience. All of these enhance his capacity imagined in the annals of human history, leaders such as Seri 
to create goods of international scale and understand a variety embody the intersection of time-honored retail commerce and 
of market conditions. the AI-driven future of customer interaction. His blend of 
technical acumen, vision, and ability to act makes him an 
Seri achieves balance through having organized personal archetypal pioneer in the wake of an industry transformed at 
routines, such as regular physical routines like running and its very foundation.
weightlifting, which he attributes to keeping him smart and 
dynamic. His blending of work and life is consistent with his The journey of Seri, a former embedded systems engineer 
overall philosophy of creating lasting systems that can make who became a global advertising technology leader, is proof 
both professional success and personal wellness feasible. of the power of continuous learning, strategic thinking, and 
innovation that has customers at its center. His work has not 
Vision for the Future of Advertising Technology only built robust economic value but has also raised standards 
for brands and retailers on how they should interact www.insightssuccessmagazine.com
According to Seri, ad technology of the future will have an meaningfully with customers across various touchpoints.
open, quantifiable, and customer-focused lens that enhances 
user experiences rather than detracts from them. He is Seri is a leader who recognises the business need and 
particularly excited about the applications of generative AI- technological promise of capturing innovation in an era of 
generated ad creative, agentic AI systems to optimise self-run technological convergence that is reshaping entire industries. 
campaigns, and computer vision for measurement in retail In the end, his story is one of leadership inspiring others while www.insightssuccessmagazine.com
settings. achieving measurable results, of vision realised as impact, 
and of difficult situations resolved with grace.
His default is cracking tough problems at the intersection of 
technology and advertising, i.e., the reinvention of Seri is positioned as a visionary leader who will continue to be 
advertising as a value exchange that informs customers about important in brand and consumer engagement in the future of 
applicable products while allowing brands to expand an increasingly digital environment. He’s committed to 
sustainably. The size of possible impact in this area continues creating scalable, accountable, and customer-focused 
to motivate his innovation work, from reaching more than 220 solutions in the ever-evolving ad technology field.
million weekly Walmart shoppers through in-store 
advertising to streamlining campaigns on billions of daily 
Amazon auctions.
14 www.insightssuccessmagazine.com August 2025
“
Leadership is less about authority and more 
“ about influence, trust, and creating value for others.
$250.00 $130.00 $70.00 $25.00
1 Year 6 Months 3 Months 1 Months
After working and staying in different places for five years in A Digital Age Leader (12 Issues) (06 Issues) (03 Issues) (01 Issues)
India, two years in New York, six years in the Bay Area, and 
now Seattle, he has formed a global perspective through With digital technology unfolding at a speed never before 
extensive global experience. All of these enhance his capacity imagined in the annals of human history, leaders such as Seri 
to create goods of international scale and understand a variety embody the intersection of time-honored retail commerce and 
of market conditions. the AI-driven future of customer interaction. His blend of 
technical acumen, vision, and ability to act makes him an 
Seri achieves balance through having organized personal archetypal pioneer in the wake of an industry transformed at 
routines, such as regular physical routines like running and its very foundation.
weightlifting, which he attributes to keeping him smart and 
dynamic. His blending of work and life is consistent with his The journey of Seri, a former embedded systems engineer 
overall philosophy of creating lasting systems that can make who became a global advertising technology leader, is proof 
both professional success and personal wellness feasible. of the power of continuous learning, strategic thinking, and 
innovation that has customers at its center. His work has not 
Vision for the Future of Advertising Technology only built robust economic value but has also raised standards 
for brands and retailers on how they should interact www.insightssuccessmagazine.com
According to Seri, ad technology of the future will have an meaningfully with customers across various touchpoints.
open, quantifiable, and customer-focused lens that enhances 
user experiences rather than detracts from them. He is Seri is a leader who recognises the business need and 
particularly excited about the applications of generative AI- technological promise of capturing innovation in an era of 
generated ad creative, agentic AI systems to optimise self-run technological convergence that is reshaping entire industries. 
campaigns, and computer vision for measurement in retail In the end, his story is one of leadership inspiring others while www.insightssuccessmagazine.com
settings. achieving measurable results, of vision realised as impact, 
and of difficult situations resolved with grace.
His default is cracking tough problems at the intersection of 
technology and advertising, i.e., the reinvention of Seri is positioned as a visionary leader who will continue to be 
advertising as a value exchange that informs customers about important in brand and consumer engagement in the future of 
applicable products while allowing brands to expand an increasingly digital environment. He’s committed to 
sustainably. The size of possible impact in this area continues creating scalable, accountable, and customer-focused 
to motivate his innovation work, from reaching more than 220 solutions in the ever-evolving ad technology field.
million weekly Walmart shoppers through in-store 
advertising to streamlining campaigns on billions of daily 
Amazon auctions.
14 www.insightssuccessmagazine.com August 2025
“
From Traditional to Transformational
Skills for the Next Generation of Leaders Scaling small—through pilot pilots—allows teams to pilot, 
learn, and responsibly scale AI solutions.
To thrive as AI-facilitated product leaders, professionals 
nowadays must acquire a set of skills. It is becoming No less important is establishing ethical values from an early 
increasingly necessary to be familiar with technology—not to stage. Honest, straightforward, and fair solutions will not only 
the point of being a data scientist, but enough to possess the be regulatory compliant but also win customers' confidence. 
rudimentary knowledge of machine learning, natural And finally, leaders must establish an experimental culture in 
language processing, and model training. Such an ability which the teams will be willing to experiment, learn from 
empowers leaders to communicate convincingly with mistakes, and progressively refine their way.
technical teams and make their own decisions with 
sensitization. The Human Element in AI Leadership
Vision is not less crucial. Leaders must be able to see beyond Where technology is at the heart of product leadership with 
short-term product capabilities and out into the future of how AI, it is human touch that maintains it. Brilliant leaders create 
businesses will change and what customer expectations will teams of humans to look at AI as something that is not 
shift over the long term. That vision for the future, aligned threatening them but empowering them and making creativity 
with understanding with customers, ensures AI is applied in and higher-value work possible. They create a culture where 
important, not gimmicky, applications. machines and humans complement each other and not 
compete with one another, and where customer feedback 
Soft skills are equally crucial. Team leadership through loops are constantly fed back into product development. 
change, developing resilience, and managing the fear that Along the way, they ensure AI is an extension of human 
rtificial intelligence has traveled a long way since The Pillars of Effective Leadership typically follows AI introduction requires emotional potential and not a replacement for it.
Abeing a science fiction jargon to becoming the intelligence and establishing trust. There needs to be foundation of contemporary business strategy. One of the signature elements of AI product leadership is a confidence established in the technology and even with the Looking Ahead
Across all sectors, AI is not only applied to automate tasks but data-first culture. Without properly governed, clean, and individuals they work with.
also to construct goods that can foresee demand from trustworthy data, AI applications cannot possibly succeed. And as the abilities of AI grow, so will the burden of product 
customers in advance, deliver personal experiences, and Leaders must make sure that their organizations are investing Overcoming the Challenges leaders. Leaders tomorrow will be utilizing AI to forecast 
discover new sources of value. in quality data infrastructure as well as staffing up teams that market changes, working with customers, and even tailoring 
can derive insight above and beyond simple reporting. While the potential is immense, AI-powered product leadership style based on team composition. And in the future, 
Underlying this shift is AI-based product leadership, an leadership does not come without challenge. Many AI-driven product leadership will never be a matter of 
endeavor which combines traditional product management Just as important is a customer-first attitude. AI is not an end. organizations are still struggling with issues of big data from mastering technology—it will be a matter of choreographing 
with strategic application of AI to develop intelligent, Rather, it must make actual human lives better whether by low quality to scattered sources. Others experience talent ecosystems where humans and AI are in harmony.
responsive, and ethical solutions. forging customized healthcare solutions, anticipatory shortages, locating or being unable to develop leaders who 
financial assistance, or smooth and natural marketplaces. The have expertise in product strategy as well as in AI. One Conclusion
What is AI-Driven Product Leadership? question always reduces whether AI makes life simpler, common challenge is change resistance, as teams fear that AI 
faster, and more relevant to the customer. will render them obsolete or introduce unnecessary Being a product leader with AI is more than a technology 
AI product leadership is so much more than plugging machine complexity. pitch. It requires vision, agility, and unwavering commitment 
learning or prediction algorithms into some sort of existing Function collaboration is also not negotiable. AI products to humanity and morality. With the data organizing principle 
product. Instead, it is a totally new model of the product life cannot be made in silos. They require interdependent working Regulation is also a source of complexity. Governments all of customer value, teamwork, and continuous learning, 
cycle—starting from discovery and design to development, relationships among engineers, data scientists, designers, and over the world establish systems to oversee AI utilization, and leaders today can build products that are intelligent, ethical, 
deployment, and continuous optimization with AI as an strategists. Product leaders that are able to bridge the two leaders have to be agile enough to bring their products in line and breakthrough. Those who take up the challenge will not 
underlying enabler. Individuals working in this profession teams build innovation and ensure that the end product is with evolving standards and keep innovating. These issues are only drive organizational success but forge the business future 
must possess the capability to merge customer empathy with usable and goal-aligned with business objectives. resolved with foresight, communication, and agility. in an AI world.
technology vision in a way that products they create not only 
turn out to be innovative but also viable and credible. Last but not least, moral responsibility must be embedded in Building a Path Forward
all decisions. The more sophisticated AI becomes, the greater 
Compared to the classic product leadership that tends to the danger of bias, obscurity, and exploitation. Good leaders For organizations that must implement AI-based product 
depend on market understanding and intuition, this new one make their products transparent, fair, and understandable, leadership, learning is typically where the process begins. 
incorporates advanced data modeling, natural language generating trust with customers, as well as stakeholders. Learning foundational AI for leaders and teams establishes 
processing, and decision-making through automation.The confidence and alignment. Simultaneously, investing in 
work combines technical competence, business acumen, and elastic data ecosystems prepares for advanced uses.
people-focused design.
16 www.insightssuccessmagazine.com August 2025 17
From Traditional to Transformational
Skills for the Next Generation of Leaders Scaling small—through pilot pilots—allows teams to pilot, 
learn, and responsibly scale AI solutions.
To thrive as AI-facilitated product leaders, professionals 
nowadays must acquire a set of skills. It is becoming No less important is establishing ethical values from an early 
increasingly necessary to be familiar with technology—not to stage. Honest, straightforward, and fair solutions will not only 
the point of being a data scientist, but enough to possess the be regulatory compliant but also win customers' confidence. 
rudimentary knowledge of machine learning, natural And finally, leaders must establish an experimental culture in 
language processing, and model training. Such an ability which the teams will be willing to experiment, learn from 
empowers leaders to communicate convincingly with mistakes, and progressively refine their way.
technical teams and make their own decisions with 
sensitization. The Human Element in AI Leadership
Vision is not less crucial. Leaders must be able to see beyond Where technology is at the heart of product leadership with 
short-term product capabilities and out into the future of how AI, it is human touch that maintains it. Brilliant leaders create 
businesses will change and what customer expectations will teams of humans to look at AI as something that is not 
shift over the long term. That vision for the future, aligned threatening them but empowering them and making creativity 
with understanding with customers, ensures AI is applied in and higher-value work possible. They create a culture where 
important, not gimmicky, applications. machines and humans complement each other and not 
compete with one another, and where customer feedback 
Soft skills are equally crucial. Team leadership through loops are constantly fed back into product development. 
change, developing resilience, and managing the fear that Along the way, they ensure AI is an extension of human 
rtificial intelligence has traveled a long way since The Pillars of Effective Leadership typically follows AI introduction requires emotional potential and not a replacement for it.
Abeing a science fiction jargon to becoming the intelligence and establishing trust. There needs to be foundation of contemporary business strategy. One of the signature elements of AI product leadership is a confidence established in the technology and even with the Looking Ahead
Across all sectors, AI is not only applied to automate tasks but data-first culture. Without properly governed, clean, and individuals they work with.
also to construct goods that can foresee demand from trustworthy data, AI applications cannot possibly succeed. And as the abilities of AI grow, so will the burden of product 
customers in advance, deliver personal experiences, and Leaders must make sure that their organizations are investing Overcoming the Challenges leaders. Leaders tomorrow will be utilizing AI to forecast 
discover new sources of value. in quality data infrastructure as well as staffing up teams that market changes, working with customers, and even tailoring 
can derive insight above and beyond simple reporting. While the potential is immense, AI-powered product leadership style based on team composition. And in the future, 
Underlying this shift is AI-based product leadership, an leadership does not come without challenge. Many AI-driven product leadership will never be a matter of 
endeavor which combines traditional product management Just as important is a customer-first attitude. AI is not an end. organizations are still struggling with issues of big data from mastering technology—it will be a matter of choreographing 
with strategic application of AI to develop intelligent, Rather, it must make actual human lives better whether by low quality to scattered sources. Others experience talent ecosystems where humans and AI are in harmony.
responsive, and ethical solutions. forging customized healthcare solutions, anticipatory shortages, locating or being unable to develop leaders who 
financial assistance, or smooth and natural marketplaces. The have expertise in product strategy as well as in AI. One Conclusion
What is AI-Driven Product Leadership? question always reduces whether AI makes life simpler, common challenge is change resistance, as teams fear that AI 
faster, and more relevant to the customer. will render them obsolete or introduce unnecessary Being a product leader with AI is more than a technology 
AI product leadership is so much more than plugging machine complexity. pitch. It requires vision, agility, and unwavering commitment 
learning or prediction algorithms into some sort of existing Function collaboration is also not negotiable. AI products to humanity and morality. With the data organizing principle 
product. Instead, it is a totally new model of the product life cannot be made in silos. They require interdependent working Regulation is also a source of complexity. Governments all of customer value, teamwork, and continuous learning, 
cycle—starting from discovery and design to development, relationships among engineers, data scientists, designers, and over the world establish systems to oversee AI utilization, and leaders today can build products that are intelligent, ethical, 
deployment, and continuous optimization with AI as an strategists. Product leaders that are able to bridge the two leaders have to be agile enough to bring their products in line and breakthrough. Those who take up the challenge will not 
underlying enabler. Individuals working in this profession teams build innovation and ensure that the end product is with evolving standards and keep innovating. These issues are only drive organizational success but forge the business future 
must possess the capability to merge customer empathy with usable and goal-aligned with business objectives. resolved with foresight, communication, and agility. in an AI world.
technology vision in a way that products they create not only 
turn out to be innovative but also viable and credible. Last but not least, moral responsibility must be embedded in Building a Path Forward
all decisions. The more sophisticated AI becomes, the greater 
Compared to the classic product leadership that tends to the danger of bias, obscurity, and exploitation. Good leaders For organizations that must implement AI-based product 
depend on market understanding and intuition, this new one make their products transparent, fair, and understandable, leadership, learning is typically where the process begins. 
incorporates advanced data modeling, natural language generating trust with customers, as well as stakeholders. Learning foundational AI for leaders and teams establishes 
processing, and decision-making through automation.The confidence and alignment. Simultaneously, investing in 
work combines technical competence, business acumen, and elastic data ecosystems prepares for advanced uses.
people-focused design.
16 www.insightssuccessmagazine.com August 2025 17
ROI Strategies for 2025
To the ad buyer, it is avoiding wasteful connected TV. Consider a situation where a smart fridge 
The Economics of spend. To the consumer, it is an recommends products that are on sale according to the eating improved shopper experience. And for behavior of a household through retail data.
the retailer, it makes every digital 
touch point profitable. This shift is building a trillion-dollar opportunity over the 
next decade. While ad dollars continue to move away from 
The Economics Behind the Model traditional media and into retail universes, retailing itself will 
have a different economics. Retailers will become immune to 
Contrary to other channels of media booms and busts, and brands will continue to define the 
where, previously, advertisers used to distinction between selling and advertising into an end-to-end 
pay for mass reach with indeterminate plan.
results, retail media is founded upon 
systems that connect spending with Keeping the Human Touch
r e s u l t s .  S p o n s o r e d  p r o d u c t 
placements, display ads, digital in- Through all the economic chaos and technological 
Innovation store signage,  and even video innovation, something that will never be forgotten is that advertising on site through retailers media innovation in retail is about people. People aren't 
can be charged on a cost-per-click or looking to be targeted—rather, they're looking to feel 
cost-per-impression model. understood. The most effective strategies will be those which 
respect privacy, pre-empt, and enhance the shopping 
This flexibility enables retailers to experience and not just interrupt it.
tailor their products to different types of brands, from 
etail is undergoing one of its most significant Why Retail Media Innovation Matters?
R multinational consumer goods companies to specialized start- If properly done, retail media is more than a money generator changes in decades. No longer dominated by price ups. Advertisers also benefit as they have greater insight into alongside others. It is a way of building greater trust and battles, in-store promotions, and mass marketing, The value of retail media extends far beyond the machinery of 
how their advertising spend converts to genuine sales, loyalty, of turning relationships into transactions. Retailers 
the business is increasingly governed by digital experience ad management. It's changing the economics of retailing 
something that has proved to be hard to measure in traditional who have a grasp of innovation mixed with compassion will 
and data-driven decision-making. itself. To retailers, it translates into more-margin dollars 
marketing. make money sure enough, but also build lasting relationships 
unconnected to turnover of merchandise. To brands, it 
with customers.
At the forefront of this change is retail media innovation, a translates into direct access to consumers when consumers are 
Barriers to Growth
phenomenon that's transforming how retailers, brands, and literally thinking of purchasing. And to consumers, it 
Conclusion
consumers interact and how dollars flow through the system. eliminates irrelevant ads and provides them one-to-one 
Retail media innovation, as it should be, has its drawbacks. 
recommendations that can actually enrich their shopping 
The smaller and middle-market retailers cannot compete with The retail media economics signify a new chapter in the 
The Rise of Retail Media Networks experience.
the technology capabilities of the giants. Measurement history of commerce. The retailors are discovering lucrative 
behaviors also remain spotty, so advertisers struggle to truly ways to monetize their information, the brands are 
Retail media networks (RMNs) have become within a short This profitability trifecta constructs a new kind of 
compare performance across an ocean of retail networks. And discovering improved avenues for advertizing, and the 
time one of the most desirable advertisings as well as retailing marketplace with profitability, relevance, and effectiveness 
as great as personalization is, there always exists the risk of consumers are having more pertinent and more engaging 
tools. A trend initiated with giants like Walmart and Amazon dependent on one another. In so many senses, retail media 
over-targeting, which makes consumers uncomfortable and experiences. Problems still exist, but the course is evident: 
is now unfolding over fashion retailers, grocery chains, and innovation is the win-win-win scenario.
destroys trust. retail media is not only revolutionizing the marketing efforts 
even specialty stores. RMNs allow retailers to make their 
but re-engineering the very fabric of retailing.
websites, mobile apps, and loyalty clubs viable advertising Data as the Fuel of the Ecosystem
These problems lead to a need for responsibility being 
grounds.
weighed against innovation. They must invest in scalable 
The real engine behind this technology is data. Traders amass 
technologies, come to agreement on common systems of 
The biggest difference from past decades is the use of first- huge volumes of information—what the customer buys, how 
measurement, and ensure consumer privacy is retained at the 
party data. While third-party cookies are more and more often they buy things, when they shop throughout the day, and 
forefront of their agenda. Otherwise, long-term retail media 
bound up, consumer privacy more and more at stake, retailers' even what offers they respond to. In the right hands, this data 
sustainability could be in danger.
own knowledge of buying behavior has been pure gold. Retail is a powerful means of predictive targeting.
media innovation is worth more than a new revenue 
Looking Ahead
stream—it turns retailers into data giants capable of Let us take the example of a consumer who regularly buys 
delivering precision unthinkable just a few years ago to plant-based products. By retail media, they can be targeted for 
Innovation in retail media of the next generation has no limits. 
advertisers. advertisements for related products—say oat milk or plant-
What began on websites and mobile apps is now entering 
based cheese—when they are in the best position to buy.
smart devices in stores, social commerce websites, and even 
18 www.insightssuccessmagazine.com August 2025 19
ROI Strategies for 2025
To the ad buyer, it is avoiding wasteful connected TV. Consider a situation where a smart fridge 
The Economics of spend. To the consumer, it is an recommends products that are on sale according to the eating improved shopper experience. And for behavior of a household through retail data.
the retailer, it makes every digital 
touch point profitable. This shift is building a trillion-dollar opportunity over the 
next decade. While ad dollars continue to move away from 
The Economics Behind the Model traditional media and into retail universes, retailing itself will 
have a different economics. Retailers will become immune to 
Contrary to other channels of media booms and busts, and brands will continue to define the 
where, previously, advertisers used to distinction between selling and advertising into an end-to-end 
pay for mass reach with indeterminate plan.
results, retail media is founded upon 
systems that connect spending with Keeping the Human Touch
r e s u l t s .  S p o n s o r e d  p r o d u c t 
placements, display ads, digital in- Through all the economic chaos and technological 
Innovation store signage,  and even video innovation, something that will never be forgotten is that advertising on site through retailers media innovation in retail is about people. People aren't 
can be charged on a cost-per-click or looking to be targeted—rather, they're looking to feel 
cost-per-impression model. understood. The most effective strategies will be those which 
respect privacy, pre-empt, and enhance the shopping 
This flexibility enables retailers to experience and not just interrupt it.
tailor their products to different types of brands, from 
etail is undergoing one of its most significant Why Retail Media Innovation Matters?
R multinational consumer goods companies to specialized start- If properly done, retail media is more than a money generator changes in decades. No longer dominated by price ups. Advertisers also benefit as they have greater insight into alongside others. It is a way of building greater trust and battles, in-store promotions, and mass marketing, The value of retail media extends far beyond the machinery of 
how their advertising spend converts to genuine sales, loyalty, of turning relationships into transactions. Retailers 
the business is increasingly governed by digital experience ad management. It's changing the economics of retailing 
something that has proved to be hard to measure in traditional who have a grasp of innovation mixed with compassion will 
and data-driven decision-making. itself. To retailers, it translates into more-margin dollars 
marketing. make money sure enough, but also build lasting relationships 
unconnected to turnover of merchandise. To brands, it 
with customers.
At the forefront of this change is retail media innovation, a translates into direct access to consumers when consumers are 
Barriers to Growth
phenomenon that's transforming how retailers, brands, and literally thinking of purchasing. And to consumers, it 
Conclusion
consumers interact and how dollars flow through the system. eliminates irrelevant ads and provides them one-to-one 
Retail media innovation, as it should be, has its drawbacks. 
recommendations that can actually enrich their shopping 
The smaller and middle-market retailers cannot compete with The retail media economics signify a new chapter in the 
The Rise of Retail Media Networks experience.
the technology capabilities of the giants. Measurement history of commerce. The retailors are discovering lucrative 
behaviors also remain spotty, so advertisers struggle to truly ways to monetize their information, the brands are 
Retail media networks (RMNs) have become within a short This profitability trifecta constructs a new kind of 
compare performance across an ocean of retail networks. And discovering improved avenues for advertizing, and the 
time one of the most desirable advertisings as well as retailing marketplace with profitability, relevance, and effectiveness 
as great as personalization is, there always exists the risk of consumers are having more pertinent and more engaging 
tools. A trend initiated with giants like Walmart and Amazon dependent on one another. In so many senses, retail media 
over-targeting, which makes consumers uncomfortable and experiences. Problems still exist, but the course is evident: 
is now unfolding over fashion retailers, grocery chains, and innovation is the win-win-win scenario.
destroys trust. retail media is not only revolutionizing the marketing efforts 
even specialty stores. RMNs allow retailers to make their 
but re-engineering the very fabric of retailing.
websites, mobile apps, and loyalty clubs viable advertising Data as the Fuel of the Ecosystem
These problems lead to a need for responsibility being 
grounds.
weighed against innovation. They must invest in scalable 
The real engine behind this technology is data. Traders amass 
technologies, come to agreement on common systems of 
The biggest difference from past decades is the use of first- huge volumes of information—what the customer buys, how 
measurement, and ensure consumer privacy is retained at the 
party data. While third-party cookies are more and more often they buy things, when they shop throughout the day, and 
forefront of their agenda. Otherwise, long-term retail media 
bound up, consumer privacy more and more at stake, retailers' even what offers they respond to. In the right hands, this data 
sustainability could be in danger.
own knowledge of buying behavior has been pure gold. Retail is a powerful means of predictive targeting.
media innovation is worth more than a new revenue 
Looking Ahead
stream—it turns retailers into data giants capable of Let us take the example of a consumer who regularly buys 
delivering precision unthinkable just a few years ago to plant-based products. By retail media, they can be targeted for 
Innovation in retail media of the next generation has no limits. 
advertisers. advertisements for related products—say oat milk or plant-
What began on websites and mobile apps is now entering 
based cheese—when they are in the best position to buy.
smart devices in stores, social commerce websites, and even 
18 www.insightssuccessmagazine.com August 2025 19


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