The Complete Guide To Trade Exhibition Stands
                     THE COMPLETE GUIDE 
TO TRADE EXHIBITION 
STANDS?
www.instantexhibitions.co.uk
INTRODUCTION
Marketing is essential for establishing a brand in the market, and a 
well-targeted strategy can significantly raise brand awareness. At a 
trade show, an engaging trade exhibition stands can draw attention 
and encourage potential customers to explore your brand. However, 
clarity is crucial in the marketing process, as it can complicate the 
selection of an appropriate stand. 
THE IMPORTANCE OF EXHIBITION 
STANDS
Exhibition stands are more than just brand displays; they 
enhance event ambience and attract attention with their 
design, logo, and props. This increases brand awareness and 
creates memorable experiences for audiences. Neglecting 
marketing campaigns can lead to inconsistencies that 
reduce brand effectiveness among target audiences.
TYPES OF EXHIBITION STANDS
Among all the choices there are various types of trade 
exhibition stands, which can be used for your marketing 
campaign. At Instant Exhibition, they have custom-built 
exhibition stands which can elevate your marketing 
standards manifolds. Such as,
MODULAR STANDS:
Using modular exhibition stands boosts your brand's style, offering 
versatile configurations for various campaigns and events. They are 
cost-effective and allow for event-specific decorations.
CUSTOM STANDS:
Businesses should invest in customizable marketing strategies, like 
bespoke exhibition stands, to boost brand awareness and support 
marketing campaigns through brand logos and designs.
PORTABLE STANDS:
Lightweight stands are portable and easy to set up and dismantle, 
saving time during marketing events.
ELEMENTS FOR YOUR EXHIBITION 
STANDS
While you make your suitable choice, you will also need 
additional elements for your trade exhibition stands. This is 
where creativity enhances the look of your stand, 
maintaining your overall presence in the trade event.
BRANDING:
Installing props for brand marketing at exhibition stands is crucial; 
inadequate branding can result in failures. Effective branding, like an 
attractive logo, improves visibility and attracts customers.
LAYOUT:
Choose a trade show exhibition stand with a visitor-friendly design that 
enhances staff convenience. Include areas for presentations, resting, and 
meetings to improve crowd flow and foster connections, attracting more 
customers.
LIGHTING:
Incorporating lights into your exhibition stands can enhance visibility 
and attract diverse viewers at trade events. Modern lighting 
techniques, such as ambient lighting, improve overall ambiance and 
help your display stand out.
CONCLUSION
Investing in trade exhibition stands is an effective marketing 
strategy to attract potential customers and generate leads. 
Choosing the right stand and props can help distinguish your 
brand. For exciting options that meet your needs, visit 
Instant Exhibition.
CONCLUSION
• 0117 244 2353
• www.instantexhibitions.co.uk
• Unit 7 Liberty Industrial 
Estate, South Liberty Lane, 
Bristol BS3 2SU
THANK YOU
www.instantexhibitions.co.uk