Benefits Of Choosing CRM For Online Retail Business
                     Benefits Of Choosing CRM For Online Retail 
Business
ETP - Group
Introduction
A Retail CRM Software offers retailers an integrated CRM platform for 
sales, marketing, inventory and support management requirements. It 
helps retailers manage their retail and supply chain operations 
effortlessly and efficiently.
Now let’s take a look at its benefits!
A Cost-Effective Business Asset
CRM solutions automate your business processes and reduce your 
operational costs that increase your overall profits. With a streamlined 
system in place, sales and marketing functions are seamlessly coordinated 
resulting in effectively executed campaigns. With a CRM, you manage your 
customers and leads meticulously and have a thriving target and 
performance-oriented campaigns. This forms the backbone of all successful 
retail businesses.
Offer Optimised Customer Service
Customer service is the key to successful online retail businesses in 
today’s digital era. A CRM helps to establish high-quality customer 
service in two ways:
1. It promptly addresses all customer complaints
2. It helps to develop positive and long-term relationships with all 
customers.
Once you know your clients’ lifecycle, you can quickly turn them into “ 
returning customers” who recommend your retail business to their 
friends and family.
Accurate Store Purchase Information
The CRM Software allows retailers to keep track of their customers’ 
purchases. By tracking customer purchases, you can easily understand 
the purchasing cycle of every customer. Based on this information, 
retailers can notify them of individual sales and even send special 
offers and discounts to customers.
These intelligent strategies conveniently place your products in front 
of the customers just when they need them. Such targeted campaigns 
are better than a full-fledged marketing campaign for a broad 
audience that receives very few responses.
Targeted Promotions
The most significant benefit of investing in a CRM for online retail 
business is the concept of targeted promotions.
We all know by now that CRM software allows you to collect essential 
customer information. The collected data is a powerful tool that retailers 
can use to plan promotions in a focused manner systematically.
For example, When retailers know a specific customer has looked at a 
particular product on their website, they can quickly send promotional 
elements of the said item to only the interested customer.
The targeted promotions strategy aligns your customer’s interests in your 
business alive, resulting in improved revenue and profits.
Easy Payments
Another benefit of CRM software is the multiple payment modes it offers. 
With CRM, everything be it invoicing to billing and payment processes, all 
are managed smoothly. Customers can use a mode of payment best suited 
for them as the CRM offers multiple payment modes like cash, card, etc.
Grow Your Online Retail Business With ETP’s Omnichannel CRM software.
 ETP offers a robust CRM software integrated with the ETP omnichannel 
store solution that easily connects the business back end operations with the 
supply and demand channels. Overall, this omnichannel retail solution 
focuses on improving brand visibility, sustained customer engagement rates, 
easy access to products, along with cross/up-selling promotions for 
increasing revenue per customer steadily.