Competitive Analysis For Business Planning And Strategy
                     Competitive Analysis For 
Business Planning And 
Strategy
Aranca.com
Overview
Competitive analysis is a critical process that every business must 
undertake to gain a sustainable advantage. 
A view of the competitive landscape allows a business to benchmark its 
performance vis-à-vis that of key competitors, identify emerging 
opportunities in the market, and do contingency planning for any 
potential threats. 
Therefore, it is one of the main processes for obtaining information for 
designing the business plan and strategy.
Competitive Analysis Can 
Give More Information 
Like: 
1. Market Opportunity
2. Product Development
3. Market Position
4. Customer Preference
5. Business Plan
Understanding All The Point In 
Details
Market Opportunity
Through competitive landscape analysis, a 
business can identify gaps in the market 
and explore the possibilities to plug these. 
The gap can either be the unmet needs of 
the target customers or new geographic 
markets that have potential. Exploring new 
opportunities should be a part of every 
business’ long-term plans.
Product Development
Understanding the competitive landscape 
can help identify innovations and inventions 
currently underway or being developed by 
competitors. It can even help identify new, 
emerging business models (for example, 
SaaS/subscription-based services in the IT 
industry), and enable businesses to prepare 
for inevitable changes in the marketplace.
Market Position
Competition analysis can help identify 39
market leaders and ascertain the 4
reasons for their success. Businesses 29
27
can, therefore, understand their 4
position in the market and where they 520
want to be. Accordingly, they can plan 355
and take strategic decisions to reach 25 22
the desired position.
15
2020 2021 2022 2023
Customer Preference
Competitive landscape analysis is a highly effective process to 
understand what the customer wants. If the customer displays 
brand loyalty for the competitor’s product, a company can 
determine the reasons for the same and accordingly make 
modifications in its processes. The customer’s brand loyalty 
could be due to any of the following reasons, such as product 
features, packaging, marketing or distribution channels, giving 
the business a chance to plan its own changes. Competition 
analysis can also help ascertain why a new launch by a 
competitor is successful.
Business Plans
Competitive landscape analysis can 
provide insights on industry shifts, 
market trends and customer behavior, 
helping a company to understand the 
external environment. Based on this, 
a navigation plan can be prepared.
THANK YOU