Should mid-large sized retailers Opt for CRM Solutions?
                     Should mid-large sized retailers Opt for 
CRM Solutions?
ETP-Group
Introduction
Customers are the heart of your retail businesses, be it mid-large sized retailers; 
your business cannot run and earn profits without customers. It's that simple.
Innovative CRM solutions help you scale your business by making it easier to 
communicate with your customers and contact them quickly. 
Apart from efficient customer communication, these systems offer numerous 
benefits that help businesses reach their listed sales and profitability goals and 
increase brand revenue.Although today, a majority of businesses are consciously 
investing in Omnichannel retail CRM solutions, several mid-large sized retailers 
are yet to introduce CRM solutions into their business strategies.
Retailers must remember that the customer is truly the king, and CRM solutions 
help retailers retain and impress their customers.
1.Understand Your Customers Better
Understanding what your client's needs are a must, and CRM solutions help 
you do just that!. With the help of these solutions, retailers can easily collect 
valuable customer data, be it contact information of their buying behaviour. All 
critical data gets collected in an organised, consolidated and synchronised 
manner.
In just a few clicks, you no longer have to track data manually and easily 
access valuable customer data like their previous purchases, where they 
stand in the sales cycle, etc.Retailers can understand their customers' buying 
patterns and behaviours helps retailers fine-tune their sales and marketing 
strategy.
2. High-Performing Sales Strategy
Businesses incorporating CRM into their work have reported a 34% increase 
in their sales productivity.CRM solutions automatically fill customer profiles 
with data, schedule emails, freeing you from unnecessary work. CRM helps 
retailers automate most work processes so that retailers can focus on other 
significant business work.
An excellent feature of these solutions is customizability.CRM helps you offer 
personalised services to your customers. Since you have well-structured data 
of your customers' purchase history, you know their likes & dislikes. You can 
conveniently send them similar product discounts and sale alerts, thereby 
wrestling in a high performing sales strategy.
3.Optimised Customer Communication
Did you know that almost 90% of millennials expect businesses to quickly respond to 
DMs on social media channels within a day or less, and 44% expect answers within 
less than an hour!You don't want dissatisfied customers and must offer high service 
customer relationship management in your business to make it a successful one.
Streamlined customer communication is another pillar of a high-performing business. 
Effective customer communication with customers results in increased customer 
loyalty.
CRM solutions ensure that you stay on top of all client complaints and queries. With 
these solutions, you can quickly pull reports that help you understand where you lack 
and where you are. Overall, the CRM solutions help you make informed business 
decisions for delivering fast and exceptional customer support.
4.Increased Customer Retention
Omnichannel CRM solutions offer intelligence marketing solutions that help 
marketing teams up-sell and cross-sell product marketing strategies based on 
customer's purchase history. With automated email campaigns, one can 
easily target old customers for increasing retention rates and boosting sales.
Thank You !