smart marketing for successful business
                     Slide title 01
S M A R T
Be thoughtful and Pick a goal that is Set yourself up for Be realistic when Be aggressive and 
specific about what measurable so you success by choosing choosing your goal. realistic when setting 
you want to focus on. can continually monitor something that is Think about how it your end time or 
your progress. achievable. will affect your date. Knowing there’s 
day-to-day life. an end in sight will help 
you focus and push 
yourself.
S.M.A.R.T. Goals
• SMART marketing goals are a framework for a thriving goal perspective.
• Every marketing force should come from your marketing goals. 
• Define goals for both revenue and your brand
• Determine key performance indicators (KPIs)
• Assess the ability to accomplish your goals setting marketing goals is the 
natural part.
• Verify that what you’re proposing is practical.
• Designate short and long term marketing goals
Here’s how we work through each step in the 
SMART goal framewSloidrek  ttiotl es e04t goals for 
integrated marketing efforts:
Be Specific:
Specify your marketing goals, 
your goals should be;
• Revenue oriented
• Brand oriented
There can be two smart goals 
one the company and the other 
for your new marketing initiative, 
both should be revenue and 
brand oriented.
Measurable:
Don’t be over confident always track your performance and 
measure how well your goals are performing which you 
have set.it can be determine using KPIs (key performance 
indicators)
Things which will indicate your efforts, According to the 
brand goals you set;
• increase in conversation, Brand awareness (on your 
blog and social media)
• increase in your post shares
• new visitors o your website
• increase in revenue
• decrease in bounce rate
• increase in visitor loyalty 
Attainable:
Always make goals which can 
gradually strengthen your brand and 
revenue, your goals should not be so 
steep. In practical words I am saying 
your Smart marketing goals should be 
attainable.  
Realistic
You should be realistic in setting your 
smart marketing goals, Always verify 
that what you are proposing in 
practical.
To do this always discuss your goals 
with your team. Brainstorm your ideas 
and ask for the feedbacks. This will 
help you in setting goal-oriented 
realistic marketing strategy.
Timely:
The goal you set should have 
timeline means in how much time 
the smart marketing goal you set 
will be achieve. 
May be some of your goals are 
achieve in short term (3 to 9 
months) and some of your 
marketing goals are achieve in 
long term (12 to 24 months)