Jamie Sinclaire is a Marketing and Communications Professional known for blending strategic thinking with creative storytelling to build meaningful brand connections. With a strong focus on data, technology, and human insight, she helps businesses adapt to modern marketing challenges with clarity and purpose. In this presentation, Jamie Sinclaire explains four powerful AI uses in modern marketing, highlighting how artificial intelligence can improve audience understanding, personalize campaigns, streamline workflows, and support smarter decision-making. This session offers practical insights into using AI as a strategic tool to create more effective, human-centered marketing strategies.