Some claim that web design trends come and go, thus there is no use in keeping up with them. Simply said, it is a waste of time, money, and resources. One day strong, bold type has a big impression, while the next day the audience is astounded by a small, delicate font. However, a good website should not only be functional but also aesthetically pleasing in order to effectively perform its tasks (display the company, advertise the product, and drive conversion). It must satisfy target consumers' expectations, which are typically focused on something new and interesting, as well as technical web standards.