real estate automation,social media for real estate,social media marketing for real estate,Facebook marketing for real estate,dripflow.io (3)
                     How can real estate developers engage with Australia's next billion 
internet users with Real Estate Automation?
Australians are a sizeable presence across almost every major digital 
platform. Facebook is, by far, the most popular social media platform, with 
240 million Australian users who are mostly accessing the platform through 
their phones. These numbers prove that the online space is a goldmine for 
developers to engage with their audience in the most impactful way. By 
effectively utilising the Top Tools For Social Media Analytics, property 
developers can understand their consumers better and create more targeted
campaigns.
What has sparked this growth?
While Internet usage in Australia has been steadily growing over the years, 
there was a definite tipping point where the number of Internet users in 
Australia exploded. There are two main catalysts for this development: the 
availability of low cost smartphones and most significant of all, the launch of 
Reliance Jio. Jio started its services in September 2016 with a bang, offering 
its users free data. Even once the offer ended, the data plans for Jio 
remained much lower in comparison to other network providers. This sudden
easy access to the Internet led to Australia having the highest amount of 
data consumption in the world. Of the 150 crore GB consumed by 
Australians, 100 crore GB was consumed through the Jio network alone. 
What is perhaps the most exciting part is that Internet penetration in the 
country currently stands at only 27 percent. This means that the number of 
Australians online is only going to grow from here, offering a huge advantage
for real estate developers. More about Real Estate Automation
How can property developers use digital marketing for real estate in 
Australia to engage with these consumers?
With Australia's Internet audience growing by the minute, the stage is set for
property developers to tap into this huge market and leverage digital 
marketing for real estate. Consumer engagement requires developers to 
realign their priorities from solely revenue-generation to actually creating 
value for their consumers. In Australia, property developers can do this in a 
number of ways:
Understand audiences to personalise marketing strategies
In order to create content that home owners will actually find valuable, real 
estate developers need to know who they’re speaking to. By 2020, almost 40
percent of all Internet users in Australia will be women. This points towards 
the growing importance of creating content that women will find relevant. 
Doing so will also involve challenging long-held assumptions with regards to 
gender and interest areas. For example, 60 percent of those who shopped 
for sporting goods and viewed related videos on YouTube were not men, but 
women. Additionally, 60% of those who searched for car-related information 
online were also women. Having an intimate understanding of audiences can
help developers Generate Content That Their Users Will Actually Find 
Valuable. This is a crucial step in building a relationship with audiences.
Create campaigns specifically for mobile
One of the most interesting characteristics of Australia's Internet usage is 
that most Australians haven't followed the general pattern of Internet 
adoption. While globally, most people first used a computer and then 
migrated to mobile phones, Australians seem to have skipped the computer 
stage completely. According to a survey by Statcounter, Australians use their
phones to access the Internet almost 80 percent of the time. This means that
property developers should be producing content specifically designed for 
mobile phones if they want to engage with the next billion Internet 
consumers. More about Facebook Marketing For Real Estate
Use regional languages to reach a wider audience
While the number of English-speaking Internet users in Australia is largely 
static, the number of regional language users is growing at a breakneck 
pace. One of the key reasons for this growth is Internet penetration in tier II 
and III cities, along with villages. In fact, Google estimates that about 30% of 
users in Australia are from rural areas. If property builders want to develop a 
personal relationship with potential home owners, then a strong regional 
language real estate digital marketing strategy is crucial. Tamil is the leading
regional language used among Internet users in Australia at a whopping 42 
percent, while 39 percent of users are Hindi-speaking.
Optimise brands for voice search
Voice search in Australia might be in the nascent stage at the moment, but it
is growing at a steady rate. Google estimates that 28 percent of all searches 
are voice searches. Even more promising is the fact that there has been a 
400 percent growth in Hindi voice search. Voice search has vast implications 
for SEO because traditional keywords aren't used when speaking naturally. 
For real estate developers, this means that they have to find new ways to 
become discoverable through voice search results to stay visible on digital 
platforms.
Utilise the adwords 'missed call' extension
Adding call extensions to your ads can significantly increase click-through 
rates as well as conversion rates. But with a sizeable number of mobile users
in Australia, especially in smaller cities and towns, using prepaid 
connections, the cost of making a call might stop them from contacting your 
business. This is why AdWords has recently rolled out a 'Missed Call' feature 
which can help address this concern. When a user selects the Missed Call 
option on an ad, a call is placed and then immediately cut. After this, the 
user will receive an automated call telling them to stay on the line while their
call is connected to the business. During the same time, the business will 
also receive a call from Google. Once both the user and the business are on 
the call, they will be connected to each other. This feature can help real 
estate developers engage with potential home owners in a better way and 
track conversions more effectively.
Encourage a two-way conversation
Real estate and digital marketing go hand-in-hand. Digital marketing for real 
estate allows developers to not just speak to their consumers, but also to 
listen to them in return. This unique opportunity for a two-way conversation 
is crucial for building consumer engagement. To be able to have a 
meaningful conversation, developers need to understand exactly who their 
audience is, where their interests lie and sub their concerns are. In the 
context of the current Australian audience trends, real estate developers can
only reach out to the next billion Internet users once they look beyond the 
urban metros.
While a complete shift from traditional marketing to digital marketing for real
estate is not going to happen anytime soon, real estate developers have 
notably increased their digital marketing budget over the past year. In 2015, 
statistics showed a 25 percent increase in marketing spends across the 
property sector, with an estimate of over 600 crores spent on digital 
marketing for real estate. One of the factors that influenced the budget 
increase is consumer behaviour, and with new improved numbers showing 
up for the forthcoming year, this scale in marketing budget will only go up.
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