Jehan Divecha - What is Qualitative and Quantitative Research, Difference and Methods
                     
Jehan Divecha - Quantitative and qualitative research are two different 
ways of gathering knowledge.Quantitative research is concerned with 
numbers and figures, whereas qualitative research is concerned with 
words and their meanings.  Qualitative and Quantitative Research Are 
necessary for acquiring various types of information. 
Quantitative research: 
 
Jehan Divecha says, Numbers and graphs are used to express 
quantitative research.It is employed in the validation or testing of 
hypotheses and assumptions. This research strategy can be used to 
generate general information about a topic. Common quantitative 
processes include experiments, observations recorded as numbers, and 
surveys with closed-ended questions. 
 
Quantitative research employs an approach that depends on 
methodically acquired and evaluated data to get clear conclusions. 
These tactics are essential when you need to make broad conclusions 
and forecast consequences from your research. 
Qualitative research:
Words are used to express qualitative research. It is used to convey 
ideas, thoughts or experiences. This type of study allows you to learn 
more deeply about topics that are not well understood.  
 
Jehan Divecha says, Non-numerical data, such as language, is 
collected, analyzed, and interpreted in qualitative research. 
Qualitative research assists users in understanding how a person 
views social reality. 
Why Is Quantitative and Qualitative Research 
Necessary?
Quantitative research may help you grasp the underlying 
perspectives, motives, and justifications. It sheds light on the issues. 
Furthermore, quantitative research aids in the development of ideas 
and hypotheses, whereas qualitative research aids in the discovery of 
trends, ideas, and views, as well as providing deeper insights into the 
situation. 
The differences between quantitative and qualitative research
According to Jehan Divecha,  Quantitative and qualitative research 
employ distinct research approaches to collect and evaluate data, 
allowing you to answer a variety of research questions. 
QUALITATIVE RESEARCH QUANTITATIVE RESEARCH 
Idea exploration and construction  The emphasis is on putting ideas 
and hypotheses to the test. 
summarizing, classifying, and Math and statistical analysis were 
understanding data used to analyze in quantitative 
research 
Mostly conveyed by numbers, Mostly expressed through words 
graphs, and tables 
Requires many respondents Requires few respondents 
Open-ended questions Open-ended questions 
Qualitative Research Methods:
Qualitative investigation Data analysis might include evaluating 
films, photos, audio, body language, and text. Says Jehan Divecha. 
Qualitative research employs the following methodologies. 
 
One-on-one interviews: These assist the researcher comprehend a 
person's behavior and allow for a more in-depth knowledge by 
asking individualized questions. 
 
Focus Groups: Because they entail a constructive debate amongst a 
limited number of individuals, focus groups are highly beneficial for 
market research and testing out a new product. 
 
Ethnography research: This is an in-depth observational approach 
used to study civilizations over a lengthy period of time. 
Quantitative Research Methods: 
 
Data analysis in quantitative research may be done using SWOT 
analysis, cross-tabulation, TURF analysis, and conjoint analysis. The 
following are the numerous quantitative research methods: 
 
Survey research: Surveys aid in the conduct of quantitative research 
on a variety of factors. The same variables might be assessed at the 
same time, or separate variables can be evaluated at various time 
periods. 
 
Correlational study: This research approach compares two unchanging 
things. Correlational research approaches, for example, are utilized to 
establish a link between stress and depression. 
 
Causal comparative study: This quantitative research approach is used 
to examine the link between two or more variables' causes and 
effects.