Benefits of Data Analytics for Business
                     BBeenneefifittss  ooff  Daattaa  AAnnaallyyttiiccss  ffoorr  BBuussiinneessss
TTaabbllee  ooff  CCoonntteennttss
11.C.Cuusstotommeer rA Accqquuisisitiitoionn a anndd R Reetetenntitoionn
22.F.Fooccuusseedd a anndd T aTargrgeetetedd P Prorommootitoionnss
33.P.Pootetenntitaial lR Risiskkss I dIdeenntitfiificcaatitoionn
44.I.nInnnoovvaatete
CCuussttoomeerr  AAccqquuiissiittiioonn  aanndd  RReetteennttiioonn
Business can observe consumer patterns through data analytics and then tailor their 
produBcutssi naensds s cearnv icoebss earcvceo rcdoinnsgu tmo esrp peacitfitecr cnuss tthormouegr hn edeadtas .a Tnhailsy gtiocse sa na dlo tnhge nw taayi lotor  tehnesiur re 
productcsu satnodm seerr vsaicteissf aacctcioonrd, ilnogy atolt ys,p aencdifi cu lctiumstaotmelye ra n ceoendssi.d Tehraisb lgeo beoso as tl oinn gs awleasy. to ensure 
customer satisfaction, loyalty, and ultimately a considerable boost in sales.
FFooccuusseedd  aanndd  TTaarrggeetteedd  PPrroomoottiioonnss
Business data analytics allows businesses to deliver customized products to their targeted 
Bumsinaerksest d—antao  amnoarley tsicpse nadllionwgs f obrutsuinneess soens  ptoro dmeolitvieonr aclu csatommpiazeigdn sp rtohdaut cdtos  tnoo tt hdeeirli vtaerr.geted 
market—no more spending fortunes on promotional campaigns that do not deliver.
PPootteennttiiaall  RRiisskkss  IIddeennttiifificcaattiioonn
Data analytics and tools promptly reduce risks by optimizing complex decisions for 
Data analytics and utonoelxsp percotmedp telyv ernedtsu acen dr ipskost ebnyt ioapl ttihmreizaitnsg.  complex decisions for 
unexpected events and potential threats. 
IInnnnoovvaattee
The insights you gain using big data analytics are the key to innovation. The insights can be 
Tuhsee din tsoi gthwtiss ty bouus ginaeins su sstinragt ebgigie dsa, tima parnoavlyet micsa rakreet itnhge  tkeecyh ntoiq iunenso,v aantido no.p Ttihmei zines ciguhsttso mcaenr  be 
used to twist business stratseegriveisc,e i,m epmropvloey meea rpkreotdinugct tiveicthy.n iques, and optimize customer 
service, employee productivity.