Search engine optimization has become one of the most important parts of running a WordPress website, regardless of the industry or location of the business. Whether someone is building a simple portfolio, a large e-commerce store, or a blog meant to attract traffic from all over the world, SEO plays a vital role in getting visibility. Many people spend time designing their website, choosing themes, adjusting layouts, thinking about UX, and refining the brand identity with logo designing or the right design in logo, but SEO is what makes that beautiful website discoverable. WordPress is already considered SEO-friendly, but its real strength comes from the plugins that enhance optimisation.