Enterprise digital commerce solution - Amazepxm
                     Enterprise digital commerce solution –
Amazepxm
If you own and run a business, you can no longer ignore the internet. The brick-and-mortar stores are  
great, but they attract and target only a few buyers in a specific geographical area. To span your  
business far and wide and be more successful in it, you need to use the internet. Whether you are  
planning to open up an online store, already have one, or are selling your products on renowned  
marketplaces, growth possibilities are endless in digital commerce. Studies reveal that the global  
eCommerce market, which registered a growth from $1,336 billion in 2014 to $4,280 billion in 2020,  
will grow to $6,388 billion by 2024. But to gain your market share in this expected surge, you will 
have  to have the right eCommerce product management software or PIM system in place.
Indeed, the best way to mark success in eCommerce is to deploy a robust PIM system that does not  
just provide you with a centralized data repository but allows you to host, organize, optimize, and  
syndicate product information in the same place. A glimpse into what a PIM system can do to your  
business and how it can affect your eCommerce growth strategies will inspire you to invest in one.
What is a Product Information Management (PIM) system?
Also known as eCommerce product management software, a PIM system is a business application  
preloaded with tons of inbuilt features and modules to help brands and retailers manage their 
product  information in the best and easiest possible way. The software assists organizations with  
their eCommerce growth strategies.
With a PIM system at work, you can unleash the true potential of your product data by bringing it to  
a function-rich, central repository. In other words, it provides a single source of truth for all your  
product information, including digital assets, such as images, audio clips, video files, PDFs, GIFs, etc.  
Over the years, it has emerged as the best enterprise digital commerce solution for companies of all  
sizes and domains as it allows eCommerce optimization and more. One of the most professionally  
available eCommerce product management software is Amaze PXM. It brings you four key 
capabilities
– Create, Optimize, Dazzle, and Syndication.
1. Create unique product content and edit it on a single location
The software lets you author content that describes and presents your products accurately and  
completely. The ‘Create’ capabilities of Amaze PXM work on more than one level. At the catalog level, 
 users can design catalog structures. Catalogs are where you can group similar products, describe the  
characteristics and properties of products, and define the schema. The 'Create' function at the 
product  level facilitates classifying products under relevant categories, creating product content, and  
normalizing product information to meet data standards and compliance.
2. Optimize browse and search design
The eCommerce product management software allows users to leverage a well-defined browse and  
search roadmap for digital merchandise. This guides buyers to effortlessly find what they are looking  
for. Furthermore, the PIM system enables users to build product family building for easy findability  
and set governance rules for consistent product experiences across channels.
3. Digital asset building and management (Dazzle)
The product description is incomplete without using digital assets, such as images, audio clips, video  
files, etc. And you cannot use DAs effectively without a comprehensive enterprise digital commerce  
solution (PIM system) that offers DAM capabilities. The system enables users to build a master  
repository for all digital assets, create and maintain asset level attribution for asset definition, activate 
 and deactivate assets, edit DAs, and link them to the right product.
4. Automate onboarding and distribution
Whether you are a manufacturer, retailer, or distributor, the eCommerce product management  
software is instrumental for all. The syndication capabilities of the software let users introduce new  
products to the market at s superfast speed with easy and fast integration with 100s of eCommerce  
platforms and distribution channels. To sum up, a robust enterprise digital commerce solution makes  
product data the backbone of eCommerce growth.