7 Tips How Lawyers Promote Your Legal Practices
                     Email:  [email protected]
Mob:   +4122737211
7 Tips How Lawyers Promote Your 
Legal Practices
Email:  [email protected]
Mob:   +4122737211
Introduction
The ability to market one's services is often the difference between success and failure 
for lawyers. However, it is not the same as marketing some other good or service to 
promote a law firm. Some tips for lawyers are discussed in this presentation for 
marketing a law firm.
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1. Choose a Particular Type of Law
● Instead of being an expert in general law, he specializes in one kind of law. For 
example, tax, trademark and intellectual property, family law, etc., when a 
prospective client is looking for a lawyer for a particular problem, he/she would 
know what kind of lawyer to look for and are more likely to find you. 
● To take this specialization a step further, choose a subspecialty within your branch 
of law. Always highlight this aspect of your practice on your website. You can thus 
focus your attention on that specific category of potential clients. 
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2. Gradually Build a List of Clients and Referrers
● Instead the better way would be to gradually create a list of potential customers and 
referrers that is bound to happen during regular business operations over a period 
of time. 
● Instead of contacting all the people you know immediately, try to build your referral 
list during your day-to-day work.
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3. Develop A Credible and Helpful Website
● Setting up a credible website is the first step towards marketing their practise.  Your 
area of practice, that is, your specialty and your niche, should clearly be mentioned 
on the site. 
● Give details of all the services offered within the area of law you practice. 
● Your website should also serve as a helpful resource for prospective customers, in 
addition to giving information about your services.
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4. Providing Free Resources to the Community
● As you have done on your website by offering your website visitors free resources, 
you can do the same by connecting with your community's businesses and 
individuals. 
● Write a good report on your practise area and distribute it among the community's 
influential individuals who can then promote your business by spreading the word 
about you. Also, try helping business owners in your community.
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5. Social Media
● These days, social media has become a potent marketing tool. By using your 
clients and referrals, build a network. Provide information and other legal resources 
about your services. 
● On popular sites such as Facebook, Twitter, LinkedIn, etc just keep posting 
important updates. 
● You need to allow others from your account to share content. You can also follow 
other individuals from your field and try to connect with them in order to improve 
your reach.
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6. Advertising
● Advertising has been a time-tested way of attracting new companies. However, it 
can be a waste of money if not done properly. So, begin with a small budget that 
targets a local audience. 
● To promote your business, you can also hire a professional marketing consultant 
so that you can devote your time to your practice.
Email:  [email protected]
Mob:   +4122737211
7. Referrals 
● Although advertising and the presence of social media certainly help, referrals are 
the most trusted way to boost your business. 
● Make sure that your customers are satisfied with your service in order to get more 
referrals. 
● By offering to assist others with various services, you can also get referrals. They 
might give you newer referrals, in turn.
Contact Us
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