How to bring your business back to success after a crisis
                     How to bring your 
business back to 
success after a crisis
By JBM
The Pandemic & After
● A staggering number of businesses are expected 
to close their doors because of the coronavirus 
pandemic.
● To help mitigate this, the Dubai government has 
promised an  economic stimulus package.
● Whilst this may provide some relief, the question 
of what you can do to beat the odds remains. 
● Here are Tips from 
business mentoring consultants at Jupiter 
Business Mentors
Short term Survival is Important
● Lowering expenses, cutting down on costs, going 
lean, extending payment terms, and focus on 
debt collections
● Managers need to take on more responsibility and 
inspire others. 
● “Focus on what has worked previously, look at 
strength areas and redeploy to adapt.
● During a crisis, needs become far more important 
than wants, facilitate solutions, support & 
collaborate. 
Short term Survival is Important
● Look beyond a traditional one-size-fits-all-
approach 
● Create product value whilst keeping pricing right 
● Develop digitally - be more accessible through 
online programs and e-commerce.
● Increase your presence online by creating useful 
and valuable digital marketing content. 
● Be self-aware, Reassess, redefine and change 
direction.
● Foster partnerships based on strengths and 
complimenting skill sets.
What to avoid during a pandemic 
crisis
Don’t blindly cut down manpower
People are a bridge between where your business is 
today and where you want it to be tomorrow.
Paying attention to the emotional needs of 
employees.
As an alternative, both men suggest cutting costs, 
not overspending and staying clear of undue risks.
Investing in the growth and development of 
businesses. 
What to avoid during a pandemic 
crisis
Best time to revamp your systems, operations, and 
processes.
Rethink strategies, reviewing targets and budgets 
Don’t take undue risks or take on too many things 
together.
Many businesses are industry specific and whilst 
there might not be much movement in the market, it 
doesn’t mean you stop.
Consider Mentoring and if you can, hire a consultant. 
A financial advisor as a mentor will be a definite plus. 
Jupiterbusinessmentors.com
Mentoring for success.