Tips for Marketing Success for Business in times of Crisis
                     Tips for Marketing 
Success for Business in 
times of Crisis
The Need to Stay Digitally Connected
Businesses need to stay in constant communication to 
stay ahead - says Anastasiya Golovatenko, a PR expert.
Organisations need to connect with their consumers on all 
the platforms - she said further adding,
As competition increases, their attention span reduces. It 
is imperative that businesses catch consumers across 
multiple platforms.
The Need to Stay Digitally Connected
Pradeep Kumar, a PR expert, says People now have more 
time on their hands to read and communicating regularly 
is a must to stay connected and be heard and seen 
during these pandemic times. 
In a country like the UAE it is also important to be seen 
communicating through more official channels, like news 
websites and LinkedIn, which remain reliable and 
professional ways to be visible.
Business Mentors Say
The best business mentors in the world will tell you that 
successful marketing and communication connects with your 
customers. At a time when the global situation is changing 
almost daily, businesses need to be highly adaptable 
especially considering the fact that internet users are 
spending more time online now.
Using the Right Communication - Tone 
Matters
Do you wants to be seen as profiting from a crisis? No, 
right!
Communicating in the right tone is critical.
Smart communication resonates and connects 
emotionally During a crisis, empathy and care are the 
keywords.
Show customers and prospects that you are genuinely 
interested in their concerns.
Using the Right Communication - Tone 
Matters
As a brand and a business how you connect to your 
audience will determine how you are seen after the crisis.
Use voice & video messaging for more personal 
communication
Injecting a personality to your brand message for more 
impact
Creating engaging text for websites or influential blog 
posts
Engage in speaking opportunities & use press releases 
effectively.
BE Relevant
At a time of a crisis, a good business communication 
strategy offers deeper insights.
All communication must be researched and relevant.
Conduct a SWOT analysis to assess the various risks. 
Communicate relevant updates from various business 
verticals.
Important to identify what value can be to the wider 
community.
BE Relevant
Signs of weak leadership are an added burden on an 
organisation in times of Crisis
Putting into Practice what you preach to avoid a  
disconnect between words and actions.
Produce expert-level content that carries insightful and 
useful information.
Everyone is looking for a trusted voice
There’s more about 
crisis management 
here
https://jupiterbusinessmentors.com/crisis-communication-using-smart-marketing/