Kalpins is a Content Writing & SEO Company
                     www.kalpins.co
Kalpins is a Content
Marketing & SEO agency
that believes in providing
#ValueFirst. 
We help shape your Content Marketing, deliver 
ongoing SEO Activity Programs, and Exclusively 
Assist the Marketing Teams of IT and ITES 
companies in the USA & India.
www.kalpins.co
ABOUT KALPINS
A lot of “Who we are” can be inferred from our very name: Kalpins.
The word “Kalpin” means design in Sanskrit, and it connotes our 
vision of designing a better future for our clients. Here at Kalpins, 
we believe that design is not just the way things look, but the way 
something works.
Are you from IT & ITES industry and have you been wondering 
“What to say?” in that next blog article, website, landing page, 
social media platforms or other communication mediums? 
Kalpins is your place to be. Our team of content experts will be 
happy to help. We specialise in B2B content writing so we can 
strategize that bit for you. We will be there with you through the 
entire process of planning, writing, and editing the content as well 
as help you with Search Engine Optimisation (SEO) and PPC Ads 
as well. 
www.kalpins.co
JOURNEY OF KALPINS
Born in the year 2015, Kalpins started as a digital marketing agency offering a wide range of services to multiple industries, ranging 
from real estate, manufacturing, healthcare, hospitality, health and wellness, education, and fitness.
In 2020, while working on a personal branding project for one of the top 100 leaders associated with Tata Consulting Services (TCS),
we recognised content marketing gap in IT and ITES companies. The sector needed content experts and that is where we came into 
play, serving the niche with our team of content specialists. 
It was soon after that, in 2021, that we created an exclusive content vertical in Kalpins. Our team of content specialists work hand in 
hand with the marketing teams of IT and ITES companies. They assist the client’s marketing team with every aspect of content 
marketing and other support services like SEO and PPC Ads if necessary. 
SEO-friendly articles, Social Media branding, brochure designs, website content are a few amongst many aspects of content writing 
that we specialise in. 
We take pride to be associated with companies such as Techwave, CoreStack, Titaniam, MontyCloud, Gennovacap amongst others 
from the IT and ITES sector. And from the experience that we have derived so far, you can be rest assured that we can assist you and 
your marketing team with all your content needs. 
www.kalpins.co
MISSION VISION VALUES
We, at Kalpins, aim to increase the Our vision is to be the first choice of We marry ethics with excellence to 
bandwidth of the marketing teams of global IT and ITES companies, for create new opportunities to build 
companies in IT and ITES sector. We content marketing solutions. long-lasting relationships which 
do so by collaborating with the Generating quality content every day can inspire the market and the 
client’s marketing team, assisting that stays on top of your target culture.
them closely on all the projects, thus audiences’ minds will help us achieve 
ensuring scalable results for them. this goal. We would always ensure 
When we have you on-board with us, that all the efforts of the Kalpins team 
we view it as a long-term business move in a direction of scaling your 
relationship. And for us the definition business and improving profitability. 
of this relationship is simple and 
clear- as you grow, we grow too. 
In short, we are not just your project 
managers. Consider us as one from 
your own marketing team, because 
our end goal is same as yours- to 
help your business succeed.
www.kalpins.co
OUR
CONTENT WRITING SEARCH ENGINESERVICES OPTIMIZATION
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CONTENT WRITING 
At Kalpins, we live and breathe CONTENT. We are a team of versatile 
storytellers who are enthusiastic about creating messages that are 
insightful, meaningful and induce your target audience to act. 
A particularly important aspect of creating effective narratives is 
understanding the vision of company’s top leaders. Why they do 
what they do? What drives them to make certain decisions? What 
is their vision, mission, and values? What is their take on the latest 
product launch and technology? We need answers to these 
questions before we start working on a piece of content. And we do 
that by having one-on-ones with the leaders themselves. 
Understanding their thought process is of utmost importance for 
us. That is what drives us to create relevant, up-to-date, and 
high-quality content. 
Content writing for IT/ ITES companies is our primary offering and 
over the years we have gathered expertise in these content forms:
www.kalpins.co
Blogs
Blog writing is our expertise, and our team of content writers are prepared to write and consistently publish new articles when 
needed. These blog posts aim at educating your readers, converting them into prospects and buyers. 
The articles can be about your business expertise, celebrate you/ your customers’ success stories or discuss the current events, 
business trends, latest products & technology and more. 
Whitepapers
Through Whitepapers, our team of content writers will discuss in detail about how your new product/ technology is going to 
provide solution to your potential customers. This medium will also help provide vital information to your potential customers that 
can help convert them into buyers and gain their loyalty too.
E-Books
We, at Kalpins can help you create a lead magnet that is well-written, educational, and useful to the prospects you are trying to 
reach.
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Co-Ordinated & ABM Content Programs
Account-Based marketing content programs are all about identifying your ideal clients and devising content strategies that will 
directly reach out to this specific group. Reach this group via ABM content programs such as Webinars, Promotion Videos, LinkedIn 
Ads, direct messages and more. We, at Kalpins can assemble a team for you to deliver, high quality content for your ABM content 
programs.
Creating original, engaging, helpful and unique content is the need of the hour and Kalpins can do that for you. Backed by 
extensive research done by our team of writers and adding your personal anecdotes/ experiences & technical knowledge to the 
piece, is what sets our writing apart. 
With every piece of content, we generate at Kalpins, we aim to capture the interest of the target audience, hence converting 
readers into prospects and prospects into buyers.
Press Releases
Our B2B content writers will work with you to create, the most newsworthy stories that are good to go as a press release. They 
could revolve around new product development, change in leadership, new technological advancement and anything that is of 
importance to your business. And you ought to share that with the world, don’t you? Our writers will help you do that the right way.
Case Studies
Every company has untold stories and yours is no different.  Let us help you narrate these stories in the form of case studies. 
Discuss about the issues that you faced and how you solved them. These cases/ examples will resonate with your audience and 
will be significant in the process of converting a prospect into customer
www.kalpins.co
SEARCH ENGINE
OPTIMIZATION
SEO as we all know is getting to rank your product/ service 
website higher on search engines like Google and Bing, by using 
effective keywords; keywords that are most searched for by the 
end users on search engines. 
Because SEO is an organic way of staying on the top of the 
search results, the process is long-term but of course fruitful. And 
we, at Kalpins are here to offer you SEO as a support service. We 
will help your content reach the prospects by using effective SEO 
tools and techniques, explained here:
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Managed SEO Competitor SEO
Strategy Link Building Audits
The team of SEO professionals at Kalpins Are you new in your field? Well, you need Competitor analysis is of the utmost 
put together a list of primary, secondary credibility from high quality websites by importance while devising SEO strategy 
and long-tail keywords that help your earning backlinks. These backlinks would that works the best for you. And our team 
company’s website rank better on the help you rank higher on search engine of SEO professionals will help you with it. 
search engines. They understand your pages, and we at Kalpins can help you Researching the type of content your 
business objective and target audience, with link building if you want us to. competitors are creating, the keywords 
do competitor analysis, and using and links they are using, are all going to 
effective keywords, ensure that only be a part of a successful competitor SEO 
high-quality traffic diverts to your website. Audit.
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Technical Audit Content Planning Keyword Research
We have a team of auditors, who can This is the most important part of your Our team of SEO experts will understand 
investigate every aspect of your website SEO strategy. Our content writers plan the your industry niche, your competitors, 
that include reviewing sitemaps, checking content, well in advance. How many blog and based on that research produce 
test speed, auditing backlinks and more. articles and press releases you intend on popular search terms that are specific to 
Regular audit of these aspects is of a doing and when are they going to be your industry. Our content writers will 
significant importance when it comes to posted? All these things are planned and strategically place these keywords in all 
ranking your site higher on the search executed so that you have a winner the blog articles they are working on. 
engines. After a thorough audit our content and SEO. 
technical people will give you a report on 
whether your website is SEO friendly 
enough or whether there is a scope for 
improvement. 
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In-House Team of highly vetted and skilled marketers, journalists, 
copywriters, and editors with 10+ years of Experience in IT & ITeS Domain.
Get in Touch 100% Unique and Scalable content creation at a moment’s notice.
for Your Content Content that perfectly aligns with the longer sales cycles(months or years).
Needs Expertise to explain complex products and sales processes in a simpler 
manner.
Authority & Reputation through Link-Worthy Content.
www.kalpins.co
GLOBAL CLIENT BASE
https://techwave.net/ https://www.corestack.io/ https://titaniam.io/
https://www.montycloud.com/ https://gennovacap.com/
Phone No: +1 (315) 277-9444 Email: [email protected] www.kalpins.co
2022 Kalpins. All Rights Reserved