The Benefits Digital Label Technology
                     THE BENEFITS DIGITAL LABEL 
TECHNOLOGY
THE BENEFITS DIGITAL LABEL 
TECHNOLOGY
• If you are not using digital labels in your retail business, you are 
missing out on a lot of benefits.  A wide variety of retailers these 
days, including many top global department stores, drug stores and 
supermarkets, are already using digital price labels.  What’s more, 
the ESL market is growing very quickly, and as a business owner, 
you want to grow with it. In this article, we look at some of the 
benefits that you can get from adoption of the digital label 
technology.
THE BENEFITS DIGITAL LABEL 
TECHNOLOGY
• One of the benefits of digital labels is that they provide 
dynamic centralized pricing. With this kind of pricing, it 
means that all price points are controlled and adjusted using 
software on a workstation, which in most cases actively 
aligns with corporate or regional level pricing fluctuations. 
Not only is this more efficient, but it is also accurate and cost 
effective compared to manual price adjustments. 
THE BENEFITS DIGITAL LABEL 
TECHNOLOGY
• ESL technology also enables dynamic pricing, or pricing 
that can adapt to a range of factors, such as rising to match 
demand or account for low inventory, or falling in order to 
match prices of competitors, or quickly sell items that are 
nearing the end of their shelf lives.
THE BENEFITS DIGITAL LABEL 
TECHNOLOGY
• Another benefit of using the digital label technology is in-
store heat mapping. If you acquire ESLs that are equipped 
with connectivity through communications such as 
Bluetooth, you can track consumers as they move through 
your store. You can then use label management software to 
produce heat map of your store’s plan and reveal high 
traffic areas and log the products that they contain. 
THE BENEFITS DIGITAL LABEL 
TECHNOLOGY
• You will not regret investing digital labels at all. Just make 
sure that you buy from the best ESL brand for the best 
experience.
• For more information on the benefits digital label 
technology, visit our website at https://solumesl.com/