The Benefits Of Electronic Shelf Edge Label Technology
                     THE BENEFITS OF 
ELECTRONIC SHELF EDGE 
LABEL TECHNOLOGY
The Benefits Of Electronic Shelf Edge Label 
Technology
◦If you are thinking of investing in electronic shelf edge label technology, rest 
assured that you have made a step in the right direction. The electronic shelf 
labels use e-paper displays and radio communication to display a whole lot 
more than just the price. Plus, these labels can also integrate with other modern 
retail device, such as digital signs, camera surveillance, foot traffic counters 
and so on, allowing you to gain a wealth of insight into your store’s 
performance. 
The Benefits Of Electronic Shelf Edge Label 
Technology
◦One of the things that you will love about the electronic shelf edge labels is 
that they can help you track customer movements and patterns.  Movement 
sensors can easily be installed in each ESL at a relatively low cost, which can 
be used for tracking all customer movement as well as traffic around your 
store, providing you with a virtual heat map of your retail space.
The Benefits Of Electronic Shelf Edge Label 
Technology
◦When you have a good understanding of your in-store traffic, it can help you 
with product placement, aisle layout, promotional areas and displays, and 
more. Moreover, you can also see how many people passed by a certain 
product but did not bother to purchase it. If you notice that you have a slow-
moving product in a high traffic area, you can switch it out or change the price.
The Benefits Of Electronic Shelf Edge Label 
Technology
◦Another benefit of using electronic shelf edge label technology is that it is 
more accurate and can help save employees time. Electronic pricing is much 
easier to edit and is always more accurate. Employees do not need to waste 
their time making countless small changes around the store. When you subject 
your employees to such tedious work, it means that there will inevitably be 
mistakes in pricing around your retail store. With ESLs, changes can be made 
en masse from the back-end, and any mistakes can be fixed just as quickly.
The Benefits Of Electronic Shelf Edge Label 
Technology
◦For more information on the benefits of electronic shelf edge label technology, 
visit our website at https://solumesl.com/