The Benefits of Electronic Shelf Label
                     The Benefits of 
Electronic Shelf 
Label
SOLUM ESL
The Benefits of Electronic Shelf Label
 There are so many things you can do to improve profitability and operations in 
your retail business. If you are not yet using electronic shelf labels, it is one of 
the things you should consider.  This new style of in-store pricing has been 
around since the early 90s. The original electronic shelf labels used a liquid 
crystal display similar to that of a calculator. They were limited in the types of 
characters they could display, and for this reason they were primarily used for 
only showing the price. It also took more time to upload the prices to the ESL, 
and they made use of infrared communication to transfer the data.
The Benefits of Electronic Shelf Label
 As years went by, electronic shelf labels that used electronic paper or electronic 
ink were introduced. This gave the labels the effect of having actual pen on ink. 
Apart from using infrared communication, this could be used with more modern 
and effective radio communication. The modern ESLs use only e-paper displays 
and radio communication. They can display a whole lot more than just the price 
of a product, and they can also integrate with other modern retail devices, such as 
foot traffic counters, digital signs, camera surveillance, and so on. This allows 
you to gain a wealth of insight into the performance of your store performance. 
The Benefits of Electronic Shelf Label
 One of the things you will love about electronic shelf labels is the fact that they 
can track customer movements and patterns. Movement sensors can be installed 
in each electronic price label and used to track all customer movement as well as 
traffic around your store. The sensors can provide you with a virtual heat map of 
your retail space.
The Benefits of Electronic Shelf Label
 It is important to understand your in-store traffic in more detail because it can 
help you with product placement, promotional areas and displays and aisle 
layout. Plus, you will be able to see how many people passed by a certain 
product without purchasing it. If you have a slow-moving product in a high 
traffic area, you can switch it out or change the price.
The Benefits of Electronic Shelf Label
 For more information on the benefits of electronic shelf labels, visit our website 
at https://solumesl.com/