A Look The Benefits Of Electronic Shelf Labels
                     A LOOK THE BENEFITS 
OF ELECTRONIC SHELF 
LABELS
SOLUM ESL
A Look The Benefits Of Electronic Shelf Labels
◦If you have a new retail business, one of the things that you can do 
in order to be successful is make use of electronic shelf labels. Even 
though implementing an electronic shelf labeling system requires 
moderate initial outlays, it is something that you should definitely 
consider if you are looking to cement a competitive advantage. This 
system can save you significant time as well as money in the long 
run.
A Look The Benefits Of Electronic Shelf Labels
◦One of the potential benefits that you can get from using electronic 
shelf labels in your business is dynamic centralized pricing. With 
centralized pricing, every point in your retail business will be 
controlled and adjusted by the use of a software program on a 
centralized workstation. This is more accurate, efficient as well as 
cost effective compared to making manual price adjustments. 
A Look The Benefits Of Electronic Shelf Labels
◦The electronic shelf labeling system also enables dynamic pricing, or pricing 
that can adapt to a wide range of factors. It would be very easy to rise to match 
the demand or account for low inventory in your business, or fall to match the 
prices of competitors or quickly sell items that are about to expire.
A Look The Benefits Of Electronic Shelf Labels
◦Another benefit that you can get as a result of using electronic shelf labels is 
in-store heat mapping. When the ESLs are equipped with connectivity via 
communications technologies such as Bluetooth Low Energy beacons, they 
can track how consumers move through your retail store. You can then use 
label management software to produce a heat map of the main plan of your 
store, revealing high traffic areas and logging the products that they contain. 
A Look The Benefits Of Electronic Shelf Labels
◦As things stand, ESLs are currently available in a wide range of forms. It is 
imperative that you compare options and choose the right one for your needs, 
considering things such as performance and interoperable connectivity.
◦For more information on the benefits of electronic shelf labels, visit our 
website at https://solumesl.com/