The Benefits Of Electronic Shelf Labels
                     THE BENEFITS OF 
ELECTRONIC 
SHELF LABELS
Solum ESL
The Benefits Of Electronic Shelf Labels
◦If you still paper labels in your retail business, it is about time you switched to 
electronic shelf labels. The modern ESLs use e-paper displays and radio 
communication to display a whole lot of information than just the price. They 
also integrate with other modern digital retail devices such as camera 
surveillance, foot traffic counters as well as digital signs, something that 
enables you to gain a wealth of insight into the performance of your retail 
store. 
The Benefits Of Electronic Shelf Labels
◦Thera are quite a number of benefits of using electronic shelf labels. The first one 
is that they show more information. More modern ESL can display a lot of 
information on each label. This means that your labels can show a whole more 
information than just the price.  They can also display additional product 
information, nutritional facts, price per weight, size as well as stock remaining. 
You have the option to either add this information to the main label itself or you 
can print a QR code that can be used for accessing the additional information 
through your company’s website or app. QR code marketing can also help with 
sales or promotions. 
The Benefits Of Electronic Shelf Labels
◦Another way that electronic shelf labels can help you is tracking customer 
movement and patterns. You can install movement sensors on each ESL for 
tracking all customer movement as well as traffic around your store. The 
movement sensors can provide a virtual heat map of your retail space.  When you 
understand your in-store traffic in detail, it can assist with product placement, aisle 
layout, promotional areas and displays and much more.  Moreover, you will be 
able to see how many people went by a certain product but did not purchase it. In 
case a slow moving product is in a high traffic area, you can change the price or 
switch it out.
The Benefits Of Electronic Shelf Labels
◦For more information on the benefits of electronic shelf labels, visit our 
website at https://solumesl.com/