The Benefits Of Electronic Shelf Labels
                     THE BENEFITS OF ELECTRONIC 
SHELF LABELS
THE BENEFITS OF ELECTRONIC 
SHELF LABELS
• Investing in electronic shelf label technology is something that you 
should seriously consider doing if you are in the retail business.  
Unlike paper labels, the ESLs can display a whole lot more 
information than just the price of an item. They also integrate with 
other modern retail devices, such foot traffic counters, digital signs 
and camera surveillance.  By doing so, they allow you to gain a 
wealth of insight into the performance of your store. 
THE BENEFITS OF ELECTRONIC 
SHELF LABELS
• So how exactly can you benefit from using electronic shelf labels?  
One of the benefits of these labels is that they make the process of 
tracking customer movements and patterns a lot easier.  Movement 
sensors can be installed in each electronic label at a relatively low 
cost that will not break your bank account.  These can help track all 
customer movement as well as traffic around your retail store and 
provide you with a virtual heat map for your retail space.
THE BENEFITS OF ELECTRONIC 
SHELF LABELS
• When you understand your in-store traffic in detail, it can help 
you with product displays, aisle layout, promotional areas and 
displays and much more.  Moreover, you can be able to see a 
how many people looked at certain product in your retail store 
but did not purchase it. In case you have a slow-moving 
product in high traffic area, you can decide to switch it out or 
change the price and see if that will make it sell faster.
THE BENEFITS OF ELECTRONIC 
SHELF LABELS
• Another way that electronic shelf label technology can help 
you is saving on paper and plastic.  The process of printing 
labels whenever you need to make a price change or 
replace a beat up label is a big waste. When you switch to 
electronic labels, you can help reduce this waste because 
you will only purchase the labels once. 
THE BENEFITS OF ELECTRONIC 
SHELF LABELS
• For more information on the benefits of electronic shelf 
labels, visit our website at https://solumesl.com/