Benefits Of Using Electronic Shelf Labels In Your Retail Business
                     BENEFITS OF USING 
ELECTRONIC SHELF LABELS 
IN YOUR RETAIL BUSINESS
Benefits Of Using Electronic Shelf Labels 
In Your Retail Business
◦Investing in electronic shelf labels is something that you should definitely 
consider if you  are a retailer and you still use paper or plastic labels. These 
labels have a lot  of benefits, but the most important ones are the ability to 
engage in real-time dynamic pricing in-store and build an omnichannel 
experience that can help enhance customer loyalty. 
Benefits Of Using Electronic Shelf Labels 
In Your Retail Business
◦Perhaps the most innovative aspect of these labels  is the fact that they can 
help  your retail store prevent showrooming. This is something that many brick 
and mortar retailers are currently facing where customers are browsing for 
items in the retail stores but making purchases online where they can find 
cheaper outlets. 
Benefits Of Using Electronic Shelf Labels 
In Your Retail Business
◦The electronic shelf labels  allow for more dynamic pricing for retail 
businesses. Making changes to prices is remarkably easy with this technology,  
so retail business owners can keep  an eye on online prices  and quickly make 
adjustments in store.
Benefits Of Using Electronic Shelf Labels 
In Your Retail Business
◦Another benefit of using ESL technology is that it is so easy to track customer 
movements and patterns. Movement sensors can be installed  in the electronic 
shelf labels  and used for tracing all customer movement as well as traffic 
around your store. They can  provide you with a virtual heat map of your store.
Benefits Of Using Electronic Shelf Labels 
In Your Retail Business
◦It is very important to  understand your in-store traffic in detail because it can 
help with product placement,  aisle layout as well as promotional areas and 
displays . Additionally, you can see the number of people who passed by a 
particular product but did not bother to purchase it. If a slow-moving product 
is in a high traffic area, you  can either change the price or switch it out. 
Benefits Of Using Electronic Shelf Labels 
In Your Retail Business
◦For more information on the benefits of using electronic shelf labels in your 
retail business, visit our website at https://solumesl.com/fr/newton/