The Benefits Of Using ESL Technology In Your Retail Business
                     THE BENEFITS OF USING 
ESL TECHNOLOGY IN YOUR 
RETAIL BUSINESS
Solum ESL
The Benefits Of Using ESL 
Technology In Your Retail Business
■ It is without doubt that electronic shelf labels have a lot of benefits. 
Modern electronic shelf labels make use of e-paper displays and radio 
communication to display a whole lot more information than just the 
price. They can also integrate with other modern retail devices, such as 
foot traffic counters, digital signs as well as camera surveillance, and 
allow you to gain a wealth of insight into the performance of your store.  
Provided that you choose the ESL brand, you will have a lot of benefits 
to enjoy.
The Benefits Of Using ESL 
Technology In Your Retail Business
■ One of the benefits of using electronic shelf labels is that they show more 
information. With more modern ESL technology, each label can display 
more information. You can show a whole more information than just the 
price of the product that you are selling. You can also use the digital 
labels for displaying additional product information, size, nutritional 
facts, stock remaining as well as price per weight.  You can either add 
this information to the main label or you can print a QR code that can be 
used for accessing additional information through your store’s website or 
app. Plus, QR code marketing can help boost your sales.
The Benefits Of Using ESL 
Technology In Your Retail Business
■  If you get digital labels from the best ESL brands, they can also help 
with tracking customer movement and patterns. You can install 
movement sensors in every electronic label at a cheaper rate.  By doing 
so, you will be able to track all customer movement as well as traffic 
around your store. The electronic label will provide you with virtual heat 
map of your retail space. When you understand your in-store traffic in 
detail, it can assist with product placement, displays and promotional 
areas, aisle layout, and much more.
The Benefits Of Using ESL 
Technology In Your Retail Business
■ For more information on the benefits of using ESL technology in your 
retail business, visit our website at 
https://solumesl.com/newsflash-solum-is-updating-its-brand-identity/