The Benefits Of Using Smart Label Technology In Your Retail Business
                     The Benefits Of 
Using Smart Label 
Technology In 
Your Retail 
Business
SOLUM ESL EU
The Benefits Of Using Smart Label Technology In 
Your Retail Business
 When you start a retail business, one of the things that you can do in order to 
succeed and gain an edge over your competitors is using smart label technology. 
Using paper labels may look like a cheaper alternative, but in reality they are 
more expensive in the long run. The initial investment of the electronic shelf 
labels may be a bit higher, but in the long term they are cheaper.
The Benefits Of Using Smart Label Technology In 
Your Retail Business
 So exactly how can you benefit from using the smart label technology in your 
business? First of all, smart labels can ensure accurate pricing across channels. 
Customers generally do not like it when prices online do not match with the 
prices in the physical store. There is a risk in that, even with the use of a fully 
integrated system, any manual intervention to reprice at the shelf edge is likely to 
lead to errors.  Even if these errors are inadvertent, they can undermine trust. 
The Benefits Of Using Smart Label Technology In 
Your Retail Business
 Most consumers also tend to believe that in-store prices are more expensive  
compared to online prices,  and they can be frustrated by long queues  during 
customer service week if  store associates have pricing errors to deal with. When 
you start using smart labels, these problems will be avoided because prices and 
promotions will be aligned. By integrating the ESL platform with a central ERP 
system and other data sources, you can easily change in-store prices and 
promotions to make sure they are aligned across different channels.
The Benefits Of Using Smart Label Technology In 
Your Retail Business
 Another benefit of using smart labels is that they create audit trails. They can 
communicate back to your headquarters to confirm what they are showing and 
create audit trails of changes for compliance reasons.
The Benefits Of Using Smart Label Technology In 
Your Retail Business
 For more information on the benefits of using smart label technology in your 
retail business, visit our website at https://solumesl.com/