Important Questions To Consider When Selecting An ESL Solution
                     IMPORTANT QUESTIONS TO 
CONSIDER WHEN SELECTING 
AN ESL SOLUTION
Important Questions To Consider When Selecting 
An ESL Solution
◦When you decide to move from using paper labels to electronic sign labels in 
your retail business, you will need to do so carefully because introducing more 
technology into a tech heavy retail environment is something that comes with 
risk. Obviously, you will want to ensure the company stability of the electronic 
shelf labeling service provider you will hire. Beyond that, it can prove really 
hard to identify the key issues if you rely on websites or marketing collateral to 
help you make a decision. The following are some of the important questions 
you should consider when selecting an ESL solution.
Important Questions To Consider When Selecting 
An ESL Solution
◦First and foremost, you need to consider if your current ticketing system 
supports electronic sign labels. A good and strategic ticketing solution should 
not just be limited to where it can provide pricing or promotional information. 
For your investment to be worthwhile, you want to look for a solution that 
capitalizes on the investment in ticketing that you have already made. 
Switching from paper labels to ESL displays could also be an ideal time for 
you to evaluate your current ticketing strategy and adopt a strategic system that 
can replace legacy or homegrown systems. 
Important Questions To Consider When Selecting 
An ESL Solution
◦ Another question you need to ask yourself when investing in electronic sign 
labels is if you will be required to purchase an additional ticketing system to 
support your ESL. In most retail business, you will find a mix of ESL and 
printed store promotions and tickets.  The printed tickets can complement an 
electronic shelf labeling system installation by creating a different visual for the 
shopper. But the productivity gains that are realized with an ESL can quickly 
become eroded you have two separate ticketing systems to support and 
maintain. Even when you cut over to 100 percent ESL, you will still want to be 
able to print tickets in the unlikely event of a failure.
Important Questions To Consider When Selecting 
An ESL Solution
◦For more tips on how to choose electronic sign labels, visit our website at 
https://solumesl.com/