Uploaded on Mar 31, 2021
Questions To Ask When Choosing Electronic Shelf Label Companies
Questions To Ask When Choosing Electronic Shelf Label Companies
Questions To Ask
When Choosing
Electronic Shelf
Label Companies
Questions To Ask When Choosing Electronic
Shelf Label Companies
If you have decided to invest in electronic shelf label technology in your retail
business, you should look for the right electronic shelf label companies to work
with. The electronic shelf label (ESL) is quickly becoming an important part of a
ticketing strategy as retailers across a variety of industry segments start
implementing it. While it is a technology that without doubt has a lot of benefits,
you can only enjoy these benefits if the implementation is done properly.
Questions To Ask When Choosing Electronic
Shelf Label Companies
There are various questions you will need to ask the ESL companies that you
will choose to work with. One of them is if you will be required to purchase
additional ticketing system to support your ESL. A lot of retailers use a mix of
ESL and printed store promotions and tickets. The printed tickets can
complement an electronic shelf labeling system installation by creating a
different visual for the shopper.
Questions To Ask When Choosing Electronic
Shelf Label Companies
However, the productivity gains that you will realize with an ESL can quickly
become eroded if two separate ticketing systems have to be supported and
maintained at the same time. Even if you are able to cut over to 100 percent ESL,
you still need the ability to print tickets in the unlikely event of a failure.
Questions To Ask When Choosing Electronic
Shelf Label Companies
You also need to find out from the prospective electronic shelf label companies
if the ESL sends acknowledgements of price changes. In order to ensure pricing
integrity, the ESL device that you will install in your store must be able to
receive and send data. Your head office should be able to know if the price
changes sent to the electronic shelf label is received and published on the device.
If there is no two-way capability, you will be exposed to pricing integrity issues
and, in some cases, compliance problems.
Questions To Ask When Choosing Electronic
Shelf Label Companies
For more tips on how to choose electronic shelf label companies, visit our
website at https://solumesl.com/
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