Questions To Ask When Choosing Electronic Shelf Label Companies
                     QUESTIONS TO ASK WHEN 
CHOOSING ELECTRONIC 
SHELF LABEL COMPANIES
Questions To Ask When Choosing Electronic Shelf 
Label Companies
◦If you have decided to invest in electronic shelf label technology in your retail 
business, you should look for the right electronic shelf label companies to 
work with. The electronic shelf label (ESL) is quickly becoming an important 
part of a ticketing strategy as retailers across a variety of industry segments 
start implementing it.  While it is a technology that without doubt has a lot of 
benefits, you can only enjoy these benefits if the implementation is done 
properly. 
Questions To Ask When Choosing Electronic Shelf 
Label Companies
◦There are various questions you will need to ask the ESL companies that you 
will choose to work with. One of them is if you will be required to purchase 
additional ticketing system to support your ESL. A lot of retailers use a mix of 
ESL and printed store promotions and tickets. The printed tickets can 
complement an electronic shelf labeling system installation by creating a 
different visual for the shopper. 
Questions To Ask When Choosing Electronic Shelf 
Label Companies
◦However, the productivity gains that you will realize with an ESL can quickly 
become eroded if two separate ticketing systems have to be supported and 
maintained at the same time. Even if you are able to cut over to 100 percent 
ESL, you still need the ability to print tickets in the unlikely event of a failure.
Questions To Ask When Choosing Electronic Shelf 
Label Companies
◦You also need to find out from the prospective electronic shelf label 
companies if the ESL sends acknowledgements of price changes. In order to 
ensure pricing integrity, the ESL device that you will install in your store must 
be able to receive and send data. Your head office should be able to know if 
the price changes sent to the electronic shelf label is received and published on 
the device. If there is no two-way capability, you will be exposed to pricing 
integrity issues and, in some cases, compliance problems.
Questions To Ask When Choosing Electronic Shelf 
Label Companies
◦For more tips on how to choose electronic shelf label companies, visit our 
website at https://solumesl.com/