Theme Parks & Attractions Demand Outlook 2027 | Sample Report Ken Research
                     September 
2025
Asia Media And 
Entertainment Market 
Outlook To 2027
Driven by Increased Consumer 
Spending & Government 
Investments, and Entry of 
International Brands
Author: Rajat Goyal and Astha Garg  |  Vertical: Media and Entertainment  |  
Region: Asia
Shaped by Rising Internet & Smartphone Penetration, Proliferation of OTT Platforms, Increasing 
Advertising Spend.
Table of 
Contents
1 1. Executive 
Summary
1.1 Executive Summary of Asia Media And Entertainment 
Market
2 2. Market 
Overview
1. Asia Media & Entertainment Market Size, 2017–2021 (Historical)
2. Asia Media & Entertainment Market Size, 2022–2027 (Forecast)
3. Five-Year CAGR Analysis (2022–2027)
4. Market Volume vs. Market Value Trends
5. Regional Share Breakdown (East Asia, South Asia, Southeast Asia, 
Central Asia)
6. Segment-Level Revenue Comparison
3 3. Market Segmentation of Asia Media And Entertainment, 
2025
1. Segmentation by Media Type: (Television, Digital Media, Gaming & eSports, Film & Home Video)
2.Segmentation by Revenue Model: (Advertising, Subscription, In-App Purchases & Virtual Goods, 
Sponsorship & Ticketing)
3. Segmentation by Distribution Platform: (Linear, Digital, Mobile, Connected Devices)
4. Segmentation by Geography: (East Asia, South Asia, Southeast Asia, West Asia)
5. Segmentation by Device Type: (Television Sets, Smartphones, PCs & Laptops, Tablets)
4 4. Industry 
Analysis
1. Growth Value Drivers
1. Rising Internet & Smartphone Penetration
2. Proliferation of OTT Platforms
3. Increasing Advertising Spend
4. Technological Innovations (AI/ML, AR/VR)
2. Industry Challenges
1. Piracy & Content Protection
2. Regulatory & Censorship Hurdles
3. Intense Competition & Price Wars
4. Monetization of Niche Content
3. Market Opportunities
1. Regional Content Localization
2. Strategic Partnerships & M&A
3. Emerging Formats (Interactive, Live 
Commerce)
4. Expansion into Underserved Markets
4. Key Industry Trends
1. Shift from Linear to On-Demand 
Consumption
2. Rise of Short-Form & User-Generated 
Content
3. Integration of Social Commerce
4. Sustainability & Green Production 
Practices
5 5. Value Chain & Industry 
Taxonomy
1. Content Creation & Development
2. Production & Post-Production
3. Aggregation & Licensing
4. Distribution & Delivery
5. Monetization (Advertising, Subscriptions, 
Transactions)
6. After-Sales & Customer Support
7. Taxonomy Framework (Definitions & Scope of Each 
Segment)
6 6. Regulatory 
Framework
1. Cross-Country Media Ownership Rules
2. Content Classification & Censorship 
Guidelines
3. Data Privacy & Consumer Protection Laws
4. Digital Broadcasting & Spectrum Allocation
5. Intellectual Property Rights & Anti-Piracy 
Measures
6. Advertising Standards & Influencer 
7 7. CompReetigtivuela Ltainodnsscape of the Asia Media And 
Entertainment
1. Major Companies Covered: (Tencent Holdings, The Walt Disney Company, Sony Corporation, 
Comcast Corporation, Netflix, Inc., and Others)
2.Operational Parameters: (Company, Headquarter, Market Share (%), Revenue Growth Rate (%), EBITDA 
Margin (%), Digital Revenue (%), and Others)
3. Financial Parameters: Market Shares, Revenues, and Profit Margins
8 8. Future Market Segmentation of Asia Media And Entertainment, 
2030
1. Segmentation by Media Type: (Television, Digital Media, Gaming & eSports, Film & Home Video)
2.Segmentation by Revenue Model: (Advertising, Subscription, In-App Purchases & Virtual Goods, 
Sponsorship & Ticketing)
3. Segmentation by Distribution Platform: (Linear, Digital, Mobile, Connected Devices)
4. Segmentation by Geography: (East Asia, South Asia, Southeast Asia, West Asia)
5. Segmentation by Device Type: (Television Sets, Smartphones, PCs & Laptops, Tablets)
9 9. Analyst 
Recommendations
1. Total Addressable Market (TAM), Serviceable Available Market (SAM), Serviceable Obtainable Market 
(SOM) Analysis
2. Go-to-Market & Monetization Strategies
3. M&A and Partnership Roadmap
4. Investment & CapEx Priorities
1 10. Research 
Methodology
0
1. Primary Research (Expert Interviews, Surveys)
2. Secondary Research (Company Reports, Industry 
Databases)
3. Data Validation & Triangulation
4. Forecasting Techniques & Assumptions
5. Limitations & Data Gaps
1 11. 
Disclaimer
1
12. Contact 
Us
1
2
0
1
Executive 
Summary
Executive Summary
Exhibit 1.1
Taxonomy & Market Size of Asia Media And Entertainment 
Market
Asia Media And Entertainment 
Market (USD XX Bn)
By Media Type By Revenue Model
Television Digital Media Gaming & eSports Advertising Subscription In-App 
XX% XX% XX% XX% XX% Purchases & 
Virtual Goods 
Television Digital Media Gaming & Advertising 
XX%
dominates rapidly grows eSports leads with TV 
with linear with OTT and expand with and digital Subscription In-App  
and non- social mobile and ads. grows with Purchases 
linear platforms. cloud gaming. video and surge with 
broadcasts. music game skins and 
streaming. virtual goods.
TV 
OTT Console Advertisi
Broadcast Video Gamin ng (XX%)
TV (XX%) (XX%) g (XX SVOD Game 
%) (XX Skins (XX
Digital %) %)
Display 
Social (XX%)
PC 
Cable Video Music Virtual 
Gaming 
TV (XX Platforms Streamin Concert 
(XX%)
%) (XX%) Digital g (XX%) Tickets 
Video (XX%)
Ads
Gaming 
Online News Mobile (XX%) Subscription
Satellite Digital 
& Magazines Gaming s
TV (XX Collectible
(XX%) (XX%)
%) (XX%) s
(XX%)
By Distribution Linear Digital Connected 
Platform Mobile Devices
By East South Southeast West 
Geography Asia Asia Asia Asia
By Device Television Sets Smartphones PCs & Tablets
Type Laptops
Source: Ken Research Analysis
Note 1: Exhibits are illustrative; detailed numbers appear in the full 
report.
Note 2: XX% denotes CAGR.
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02
Asia Media And 
Entertainment 
Market Outlook
Asia Media And Entertainment Market Outlook
Asia Media And Entertainment Market Scenario
Asia’s media and entertainment sector is experiencing robust transformation driven by digital convergence, 
rising consumer demand for streaming content and expanding broadband penetration. Leading trends 
include localized content production, immersive experiences via AR/VR and interactive formats, and AI-
powered personalization. Key value drivers encompass mobile adoption, innovative monetization models 
such as freemium and ad-supported tiers, and strategic partnerships across technology and entertainment 
players. Tailwinds include favorable regulatory reforms and rising disposable incomes, while catalysts like 5G 
rollout and cloud-native production will accelerate growth. Over the next five years, scenarios may range from 
hyper-localized niche ecosystems to region-wide super-aggregators, unlocking new revenue streams and 
audience engagement paradigms.
Exhibit 2.1
Illustrative Asia Media And Entertainment Market Overview
CAGR: XX%
XX% XX%
XX% XX%
XX% XX%
XX% XX%
XX% XX%
XX% XX%
2025 2030
By Media Type Television Digital Gaming & 
Media eSports
By Revenue Model Advertisin Subscription In-App Purchases & Virtual 
g Goods
Source: Ken Research Analysis
Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in the final 
report.
Note 2: All revenue and financial numbers are for current year and financial year, i.e., 2025 & 2030.
Note 3: XX% in the above exhibit denotes market size.
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03
Market Segmentation 
of Asia Media And 
Entertainment Market
Market Segmentation of Asia Media And Entertainment Market
Asia Media And Entertainment Market Segmentation
By Media Type segmentation splits the Asia Media and Entertainment market into Television (Broadcast TV (XX%), 
Cable TV (XX%), Satellite TV (XX%), Non-linear TV (XX%)) and Digital Media (OTT Video (XX%), Social Video Platforms 
(XX%), Online News & Magazines (XX%), Digital Music Platforms (XX%), Gaming & eSports (XX%)). Television remains 
the largest contributor, led by Broadcast TV, while OTT Video is the fastest-growing. Non-linear TV is rapidly gaining 
youth viewership. Digital Media’s Social Video Platforms and Gaming & eSports offer significant growth 
opportunities. Recent developments include expanded localized OTT libraries, strategic platform partnerships, 5G-
enabled streaming rollouts, and immersive eSports tournaments.
Exhibit 3.1
Illustrative Market Segmentation of Asia Media And Entertainment Market
Connected 
West Tablets 
In-App Devices 
Film & Home Satellite Digital Video Asia XX XX%
Purchases & XX% %
Video XX TV (XX Ads (XX
Virtual Goods 
% %) %)
XX%
PCs & 
Laptops 
XX%
Mobil
e XX Southeast 
% Asia XX%
Smartphone
Digital Cable Subscriptio Digital s XX%
Media TV n XX% Display 
XX% (XX%) (XX%)
Digita South 
l XX Asia 
% XX% Television 
Televisio Sets XX
n XX %
%
Advertisin
Broadcast g XX% TV 
TV (XX Advertisin Linea East 
%) g (XX%) r XX Asia 
% XX%
By Media Type Television By Revenue Advertising By Distribution By Geography By Device 
Type
Model Platform
Key Takeaways:
Television remains the largest contributor to the 
market. OTT Video is the fastest-growing segment.
Non-linear TV is rapidly gaining youth viewership.
Social Video Platforms and Gaming & eSports 
offer significant growth opportunities.
Source: Ken Research Analysis
Note 1: This exhibit serves as a visual representation. The final chart will include additional segments along with detailed 
statistics in the final report.
Note 2: All revenue and financial numbers are for the current year.
Note 3: "XX%" in the above exhibit denotes market shares.
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04
Overview And Genesis 
Of The Asia Media And 
Entertainment Market
Overview And Genesis Of The Asia Media And Entertainment Market
Asia Media And Entertainment Market Ecosystem
Asia’s media and entertainment ecosystem features large enterprises (e.g., Netflix, Disney+), medium 
players (regional production houses), and small startups (digital content creators). Large firms’ business 
model canvas hinges on partnerships with global studios, in-house content production, premium 
subscription and ad revenues, mass-market reach via TV and OTT platforms, and heavy R&D investments. 
Medium enterprises rely on local studios and advertisers, targeted multilingual content, freemium and 
pay-per-view revenues, distribution through regional OTT and social channels, and community 
engagement. Small players partner with influencers and tech platforms, focus on micro- content creation, 
social media distribution, niche audiences, revenue from sponsored posts and in-app purchases, and lean 
cost structures.
Exhibit 4.1
Illustrative Ecosystem of Asia Media And Entertainment Market
Entity type Revenue Streams Players
▶  Box-offi ce ticket sales
China Film 
▶  Theatrical distribution licensing Group PVR 
Film & Cinema
▶  Home video (DVD/Blu-ray) & PPV Cinemas Inox 
Leisure
▶  Ancillary merchandizing & product 
CGV Cinemas
placement
▶  Advertising (spot, sponsorship, product 
Star India 
placement)
Television Broadcasting & Pay- (Disney) Zee 
TV ▶  Subscription & carriage fees (cable, satellite, Entertainment 
IPTV) CCTV
▶  Pay-per-view & transactional revenues NHK
▶▶    ISnVtOerDn (astuiobnsaclr ispytniodnic)ation/licensing
Netfl ix
▶  AVOD (ad-supported) Amazon Prime 
OTT & Digital Video Streaming
▶  TVOD (transactional/PPV) Video Disney+ 
Hotstar iQiyi
▶  Hybrid (freemium + add-
ons)
▶  Subscription streaming (premium Spotify 
tiers) Apple 
Music & Audio ▶  Ad-supported streaming Music
Tencent Music 
▶  Digital downloads & ringtones (QQ, Kugou)
▶  Performance & mechanical JOOX
▶ro y Galatimese sales (digital/retail)
Tencent 
▶  In-app purchases & Games 
Gaming & microtransactions NetEase
eSports
▶  Subscription passes/Battle Nexon 
Passes Garen
a
▶▶    IDn-iggiatmale ( saedavrecrht,i sdiinsgp la&y , social, 
spproognrsaomrship
Google 
matic)
Faceboo
Advertising & Marketing ▶  TV & radio spot sales k
▶  Out-of-home (OOH) media Alibaba 
(Alimama) Baidu
▶  Influencer & content marketing
▶  Print/digital subscriptions Nikkei
▶  Single-copy sales South China 
Publishing & Print Media Morning Post
▶  Display & classified Times 
advertising Group 
▶ Syndication & licensing Shueisha
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Entity type Revenue Streams Players
▶  Ticket sales & hospitality 
Live Nation India 
packages
Cirque du Soleil 
Live Entertainment & ▶  Sponsorship & naming rights Asia CTM Events
Events
▶  Concessions & on-site Mera Events
merchandising
▶  Broadcast/streaming rights Universal 
▶  Park/cinema/arcade admissions
Studios 
Out-of-Home & Location- ▶  F&B & retail on-site sales Singapore 
Based Entertainment ▶  Sponsorship & branded Shanghai 
attractions Disney Resort 
Chimelong 
▶  VR/AR experience fees
Group Timezone
▶  Project-based service fees (VFX, post- Framestore 
prod) (China) MPC 
Animation, VFX & 
Immersive Media ▶  IP licensing & merchandising
(Shanghai) 
Industrial Light & 
▶  Software/tool licensing Magic China
▶  AR/VR content sales & in-app Digital Frontier
purchases
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05
Competitive 
Landscape
Competitive Landscape (1/3)
Competitive Landscape Overview
Major players in Asia’s media and entertainment sector adopt distinct canvases: Tencent combines social 
media, gaming and video streaming (WeChat, Tencent Video), targeting mass consumers via mobile 
channels; revenues derive from advertising, subscriptions and in-app purchases; key partners include 
studios and telecoms; cost centers are content licensing and platform development. Alibaba leverages e-
commerce synergies with Youku and Alibaba Pictures, focusing on ad-supported and subscription models; 
partners with brands and merchants. Sony focuses on content creation/ licensing for film, TV and gaming, 
distributing through theaters and digital platforms, monetizing via box-offi ce and licensing. Disney’s IP-
driven Disney+ uses subscription and merchandising revenues, partnering with telcos. Netflix relies on 
SVOD subscriptions and local production partnerships.
Exhibit 5.1
Illustrative Market Shares of Key Players in Asia Media And Entertainment Market
Note: These are illustrative representations and do not reflect actual data or real-world figures
Source: Ken Research Analysis
Note 1: The XX% in the exhibit represents the market share of each 
company. Note 2: The exhibit serves as an illustration, with numbers 
currently masked. Note 3: All revenue and financial numbers are for the 
current year.
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Competitive Landscape (2/3)
Exhibit 5.2
Illustrative Competition Matrix of Asia Media And Entertainment Market
Major Players in Asia Media And Entertainment Market
Figure represents cumulative market share for only the product 
segment.:
Asia Media And 
Entertainment Market: USD 
XX Bn
Note: These are illustrative representations and do not 
reflect actual data or real-world figures
Large Medium Small 
Players Players Players
Source: Ken Research Analysis
Note 1: The XX% in the exhibit shows the market share of each company, which represents the company’s contribution to the total 
market.
Note 2: The exhibit serves as an illustration, with numbers currently masked.
Note 3: All revenue and financial numbers are for the current year.
Note 4: Enterprise size categories based on annual revenue (US€)—Large > US€500Mn; Medium US€100Mn–US€500Mn; Small < 
US€100Mn.
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Competitive Landscape (3/3)
Exhibit 5.3
Illustrative Cross Comparison of Key Players in Asia Media And Entertainment 
Market
Net Capex 
Market Revenue EBITDA Digital 
Profit ARPU Intensity 
Company Headquarter Share Growth Margin Revenue 
Margin (USD ( %  of 
(%) Rate (%) (%)
(%) ) Revenue)
(%)
Tencent Shenzhe
XX% XX% XX% XX% XX% XX XX%
Holding n, China
s
The Walt 
Burbank, 
Disney XX% XX% XX% XX% XX% XX XX%
California, 
Compan
USA
y
Sony 
Tokyo, Japan XX% XX% XX% XX% XX% XX XX%
Corporatio
n
Philadelphia
Comcast 
, XX% XX% XX% XX% XX% XX XX%
Corporatio
Pennsylvani
n
a, USA
Los Gatos, 
Netflix, Inc. XX% XX% XX% XX% XX% XX XX%
California, 
USA
Seattle, 
Amazon.co
Washingto XX% XX% XX% XX% XX% XX XX%
m, Inc.
n, USA
Alibaba Hangzho
XX% XX% XX% XX% XX% XX XX%
Group u, China
Holding Ltd
Baidu, Inc. Beijing, China XX% XX% XX% XX% XX% XX XX%
iQIYI, Inc. Beijing, China XX% XX% XX% XX% XX% XX XX%
Zee
Entertainment Mumbai, India XX% XX% XX% XX% XX% XX XX%
Enterprises
Limited
Source: Ken Research Analysis
Note 1: The XX% and XX values in the exhibit represent placeholder data and will be replaced with actual figures in the final 
report.
Note 2: All revenue and financial numbers are for the current year.
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06
Analyst 
Recommendation
Analyst Recommendation
TAM/SAM & SOM Analysis
Exhibit 
6.1
Target Addressable Asia Media And Entertainment Market Outlook 
To 2027
TAM = USD XX Bn (Sum of forecast 
regional M&E revenues across film, TV, 
music, digital, gaming sectors by 2027.)
SAM = USD XX Bn (Target 
segment revenue potential in 
digital streaming, gaming, and 
advertising within Asia markets 
by 2027.)
SOM = USD XX Bn (Realistically 
obtainable revenue share 
based on client’s distribution 
reach and market penetration 
by 2027.)
Source: Ken Research Analysis
Note 1: The exhibit serves as an illustration, with numbers currently masked. The detailed statistics will be included in 
the final report.
Note 2: All revenue and financial numbers are for the current year.
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Ken Research 
Offerings
How can we add value 
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Ken Research
Strategy & Transformation
▶ Digital transformation ▶ Portfolio & Growth 
strategy
Growth and Scale-Up Cost and Performance Excellence Customer Loyalty and Experience Investment Advisory
Audience engagement strategies Reduction in operational costs Fan engagement and retention ▶ Commercial due diligence
▶ Target screening
▶ Domestic and ▶ Procurement cost optimization ▶ Loyalty programs 
international market and memberships
▶ Ticket pricing optimization
expansion
▶ Resource allocation Digital integration with fans and 
▶ Venue and event optimization sponsors
expansion
▶ Merchandising and Venue and performance efficiency Personalization of experiences
licensing
Technology integration 
Expansion into digital streaming for operational 
and OTT excellence
Monetizing Digital Content
Enablement and Implementation
▶ Post-merger integration ▶ Event execution and 
management
▶ Sponsorship and 
partnership execution
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Ken Offerings
Our Solutions to Help Increase Stakeholder 
Value
Audience Engagement Operational Efficiency Market Expansion & Growth
& Retention
> Optimize venue > Expand global reach through 
> Improve ticket sales & utilization & event digital streaming & 
event attendance rates. scheduling. partnerships.
> Increase fan > Reduce event setup > Increase new 
engagement & social time & operational sponsorships & brand 
media interactions. costs. collaborations.
> Enhance loyalty program > Improve staff  > Grow international 
participation & productivity & security tours & franchise 
merchandise sales. management. expansions.
Revenue & Monetization Quality & Compliance Technology & Digital 
Strategies Integration
> Ensure safety 
> Maximize ticket revenue & regulations & event > Implement AI for 
VIP experience sales. licensing compliance. audience analytics & 
ticket pricing.
> Improve > Reduce legal disputes & 
advertising & contract violations. > Increase AR/VR fan 
sponsorship ROI. > Improve customer experiences & live 
> Expand pay per view, OTT, experience & service 
streaming capabilities.
and digital content quality ratings. > Enhance blockchain for 
monetization. ticketing security & anti 
scalping measures.
Board to Event KPI Alignment
> Align cost per 
event & 
profitability 
margins.
> Set performance 
benchmarks for talent & 
content success.
> Track brand value, 
viewership growth & 
sponsorship impact
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Research Methodology
1. Desk 2. Expert Interviews 3. Sanity Check 4. Forecasting 
Research Models Modeling
Conducted interviews 
Sources with industry experts 
Employed a proxy model Developed future market 
and key stakeholders to 
using metrics such as forecasts using 
Utilized industry reports, gain insights into market 
number of users, statistical models and 
market databases,  and dynamics, emerging 
frequency of media trend analysis, 
academic  journals to trends, and potential  
consumption,  and incorporating historical 
gather data on the Asia growth opportunities.
average spend to data and expert insights 
Media and Entertainment 
estimate the to predict growth 
Market, including market 
addressable  market size, trajectories and market 
trends, consumer 
cross-verifi ed with potential.
behavior, and 
supply-side data on 
competitive landscape.
company sizes and 
revenues.
SAMPLE SIZE BY 
STAKEHOLDERS
By Stakeholders Number of Respondents
C Level Executive ~ 
Respondents
Operational/Regional ~ 
Managers Respondents
Business Development / Sales ~ 
Manager Respondents
Other -Key opinion leaders from Associations, Warehouses, and 
s Manufacturing firms.
SAMPLE SIZE BY RESPONDENT CATEGORY IN 
PERCENTAGE (%)
C Level Executive - XX
%
Operational/Region
al Managers  - XX%
Business 
Development / Sales 
Manager - XX%
Others - XX%
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CATEGORIE
S
AGRICULTURE AND ANIMAL CARE AUTOMOTIVE, TRANSPORTATION BANKING FINANCIAL SERVICES 
AND WAREHOUSING AND INSURANCE
▶ Agriculture Equipment
▶ Animal Care ▶ Automotive and Automotive ▶ Banking
Components
▶ Crop Protection ▶ Financial Services
▶ General Transportation
▶ Farming ▶ Insurance
▶ Logistics and Shipping
▶ Seed ▶ Loans and Advances
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PUBLIC SECTOR AND ADMINISTRATION ENERGY AND UTILITIES HEALTHCARE
▶ Legal Services ▶ Clean Technology ▶ Diagnostics
▶ Public Services ▶ Gas ▶ General Healthcare
▶ Religion ▶ Oil ▶ Medical Devices
▶ Power ▶ Pharmaceuticals
See More > See More > See More >
DEFENSE AND SECURITY METAL, MINING AND CHEMICALS Technology AND TELECOM
▶ Defense ▶ Chemicals ▶ IT and ITES
▶ Security Devices ▶  Metals & Minerals ▶ Telecommunications and Networking
▶ Weapon ▶ Mining
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CATEGORIE
S
EDUCATION AND RECRUITMENT FOOD, BEVERAGE AND TOBACCO MEDIA AND ENTERTAINMENT
▶ Education ▶ Alcoholic Beverages ▶ Advertising
▶ Recruitment ▶ Dairy Products ▶  Films and Animation
▶ Food Services ▶  Gaming and 
▶ General Food Gambling
Information Services, Newspaper 
▶ Non Alcoholic Beverages ▶ Magazines
and
▶ Tobacco Products ▶ Tourism
▶  TV, Radio and 
Broadcasting
See More > See More > See More 
>
MANUFACTURING AND CONSTRUCTION CONSUMER PRODUCTS AND 
RETAIL MARKET
▶ Construction Materials
▶ Industrial Engineering ▶ Baby Care
▶ Infrastructure ▶ Consumer Electronics
▶ Machinery and Parts ▶ Consumer Services
▶ Other Manufacturing Activities ▶ Cosmetics and Personal Care
▶ Real Estate ▶  Home and Office Furnishings
▶ Luxury Goods
▶ Sports Equipment
▶  Textile, Apparel and Footwear
▶ Wholesale and Retail
See More > See More >
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