Your social media posts may reach people beyond your existing followers. But are they helping potential customers find your business through Google? This presentation explains how to connect social media content with search data using Google Search Console, keyword intent and Google Trends. Learn how to identify content opportunities, create posts around real customer questions, understand search impressions and clicks, and measure more than likes and comments. It also covers how social content can support brand recognition and guide potential customers toward relevant website pages. For businesses looking to connect organic search with social media and lead generation, Adams Internet Marketing offers SEO and social media marketing services focused on meaningful visibility and measurable business goals