How to Plan an SEO Campaign
                     How to Plan an SEO Campaign?
Search Engine Optimisation is a primary factor of any digital marketing 
planning. SEO is the method of enhancing the ranking of a particular 
website, increasing its visibility, and generating more leads and traffic. 
Generally, it is aimed to get a web page or website on the first page of 
several search engines, such as Google, Yahoo, and Bing. If an SEO 
campaign is created effectively, then it can create attractive on-page 
content, get qualitative backlinks, enhance the architecture of a website, 
and get organic website traffic. Now, let’s check out what methods can 
be followed to create an SEO campaign. 
Different Techniques of Creating an SEO Campaign
Many times business owners get confused while making a plan to create
an SEO campaign, and many times, they fail to do so. For this purpose, 
it is mandatory to make a strategy before running an SEO campaign. 
Apart from this, you can take help from Kuroit to get your SEO campaign
effectively. Look at the following methods before implementing an SEO 
campaign:
1. Audit Your Website for SEO
An SEO audit helps in examining the website for error detection 
and improvement. It looks after various factors, such as:
● Your URL
● The title tag of each page
● Site speed
● Meta description of each page
● Heading tags on each page and so on
After this audit report, you will come to know about the status of 
your website. In addition to this, you will also come to know what 
changes should be made to improve your website. 
2. Identify Accurate Keywords
Finding out the right keywords is the most important step. In this 
step, you need to get the required keywords that your target 
audience is looking for, so you can reach your users. There are 
several keyword research tools available online, but ensure to 
choose the right one. There are several free tools available, but 
you can also opt for paid tools to access more features.  
3. Optimise and Publish Your Content
Everyone must know that content is the king, so overlooking the 
importance of content would lead to various demerits. For this 
reason, you must pay attention to your content, which means your 
content must be optimised. To do this, you must know what your 
target audience is searching for, why they are looking for it, and 
what they expect from it. Only finding the right keywords is not 
sufficient, but using them accurately is more important. 
Excess keyword stuffing should be avoided, and keywords should 
be used accurately and effectively while keeping the flow of 
language natural. There is also a need to add the right internal as 
well as external links. Your content must match the demand of a 
search engine algorithm. Some on-page ranking elements need 
attention to optimise the page:
● Meta descriptions
● Page URLs
● Title tag
● Images and their alt tags
4. On-Page Optimisation 
Once you have completed your new web pages, then you have to 
perform on-page optimisation. On-page optimisation includes 
optimising what you see on the website, such as page title tags, 
web page copies, Meta descriptions, internal links, and page 
loading speed. 
5. Off-Page Optimisation
Generally, off-page SEO helps in telling search engines that other 
sites like your website, and find it useful. Link building is one of the
most significant methods of getting the attention of inbound links to
your website from those websites that are authoritative. While 
building backlinks, you must ensure whether those links are 
relevant or not. It is a challenging task to get organic and quality 
backlinks, so it would be a good method to include this technique 
in your content and social media strategies. Consider following the 
below methods to acquire backlinks:
● Check whether there are any broken links by visiting a 
webmaster of a site, and then as a replacement, recommend
a new link. 
● You can create a blog on other sites as a guest blog post to 
obtain a backlink and increase traffic to your website.
●  Visual graphics  are the best way to get the audience’s 
attention. It is also a good method to get backlinks. 
6. Check Out Outcomes
When you run an SEO campaign, then it is important to check its 
result so you know whether you have achieved the desired 
outcome or not. If not, then you can make some improvements to 
reach success. The following are some essential measures that 
you can include:
● Organic User Traffic: It will help in measuring the number of
users on your website with the help of organic search. If you 
have chosen the right keywords and used them accurately in
the content, then there are higher chances that the number 
of users will increase.  
● Bounce Rate: It will help to know whether intended users 
are engaging with your content or not. If your bounce rate is 
high, it means your target audience is not sticking to your 
content for a longer period.
● Click Through Rate (CTR): Basically, CTR helps show how 
you are getting attention on search engine result pages 
(SERPs). 
● Keyword Ranking: It will show the ranking of your keywords
to help you know whether you are meeting your goals or not.
● Page Loading Speed: It is important to check the speed of 
your page because if your page doesn’t open quickly, then 
the user will not wait for a longer time. 
Conclusion 
Effective planning and managing an SEO campaign needs knowledge of
advanced SEO, skills, and experience. However, as mentioned above, 
one can easily create an SEO campaign for their project. Despite this, 
new methods should be implemented, and it will be best to look for 
innovative ways to run SEO strategies effectively.