Marketing Truth: You Must Spend Money To Make Money
                     We’ve all heard people say you don’t have to spend money to 
make money, but that’s not entirely true. While it’s 
technically possible to launch a marketing campaign for free, 
you won’t see big returns until you start spending some cash.
If you’re not inclined to spend money on marketing, your 
hesitation might be rooted in the fear of spending money on 
the wrong thing.
For example, spending your SEO budget on the wrong things 
can tank your search engine rankings. Also, PPC ads that 
direct people to confusing landing pages is a waste of money 
even when your ads are perfectly targeted. If you haven’t 
hired a professional to build out your landing pages, even the 
perfect PPC ad will fail.
Perhaps the roadblock is the current marketing culture. 
Marketing used to be a professional field full of seasoned 
experts. Today, marketing is a DIY project anyone can learn 
online for free. At least, that’s what people think.

Despite catchy headlines and ads, you can’t learn 
professional marketing strategies online for free. You can 
learn basic marketing tasks and systems as taught by other 
self-learned marketers. However, strategies that make those 
tasks and systems work are reserved for professionals. For 
instance, you can learn how to use an email marketing 
system and make use of all the features but you won’t find 
advanced email marketing strategies revealed online for free.