Laurent Zahut- Journey from Film Production to Marketing
                     Laurent Zahut
Journey from Film Production to 
Marketing
Laurent Zahut
Producer and Corporate Strategy Consultant
The simplest passions can often lead to the most fulfilling careers. 
Laurent Zahut's passion for the world of cinema started at a young 
age, focusing on the story-telling aspect of films. Immersing himself 
in the world of strong images, memorable moments, and sharp 
dialogue, Laurent was able to escape the monotony of everyday life 
and get closer to the adventures of his favorite characters.
Laurent Zahut learned a lot about life vicariously through films. 
Discovering Sergio Leone’s masterpiece “Once Upon a Time in 
America” was a total revelation. Cinema was his teacher and he 
decided to dedicate his life to it.
Laurent Zahut - 
Career and Role in the French Media 
Company
In 1986, at age 18, Laurent met Alain Riou, one of the editors of the 
French cinema magazine, Nouvel Obs, and began writing articles and 
pitching ideas for the publication. Laurent's career took off when he was 
offered a professional opportunity by Alain Riou. With his extensive 
knowledge of film and his experience as a journalist in high school, 
Laurent was able to join the editorial department of a prominent French 
media company. He was able to identify changes in the media industry 
and see new dynamics in the methods used by film producers and 
distributors.
Laurent Zahut -The Innovator
Laurent Zahut helped launch one of the first multiplex cinemas in the grand shopping center, Les Halles. Working with 
the cinema operator, Jean-Pierre Lemoine, he helped launch the new theater as well as dozens of films being shown 
there, including The Last Emperor, The Name of the Rose, and The Sicilian. Promotional media, press, and special 
screening events were a part of his creative duties while helping the multiplex become an entertainment and cultural 
icon of Paris – which it still is today, albeit under new ownership.
Laurent Zahut 
Film Production to Marketing
From a very young age, Laurent was an admirer of movies and film. He spent 
as much of his freetime as he could at the local movie theater in his central 
Paris neighborhood, sparking his imagination and broadening his perspective 
of the world. Through turbulent but exciting years of social and political 
change of the 1980s, he also learned about the human side of society, which 
continues today as a foundational theme in all that Laurent Zahut does – in 
life and work.
Laurent Zahut -
 A Highly Influential Figure
Laurent Zahut is a highly influential figure in the world of media 
and marketing, known for his unique blend of expertise in 
cinema and his innovative approach to marketing campaigns. 
Starting from a young age, Laurent Zahut was drawn to the 
world of film and storytelling, finding solace in the memorable 
images and sharp dialogue of his favorite films. As his passion 
grew, he found himself drawn to the role of a trend visionary, 
creating his own editorial identity and working with some of the 
greatest names in the industry.
Inspiration from Outside the Industry
Laurent worked for nearly a decade outside the cinema world. Marketing 
and advertising were broader than just the film industry, so began to work 
as an advertising and promotional specialist for other businesses, including 
McDonald’s. At the time, in the early 90s, McDonald’s was experiencing 
another wide expansion in France and Mr. Laurent Zahut was there to help 
make it happen. He and his agency were responsible for the promotions 
and events for the openings of three to four McDonald’s restaurants each 
week across the country.
Laurent Zahut 
For more details, visit: 
https://www.youtube.com/channel/UCaX5z2PC7d4ynXu4v-ccPjA
https://laurent-zahut.jouwweb.nl/