What Is the Role of Managers in the Music Industry?-Lincoln Plowman
                     Why Do Bands and Artists Need 
Managers? 
(Lincoln Plowman)
 
 
In the eyes of musicians, an artist manager is a slob 
stuffed into an off-the-rack suit and heavy-set. Managers 
of art generally strive to help their clients achieve their 
dreams by working hard, being selfless, and being well-
meaning people. 
Lincoln Plowman is a native of Indianapolis and an Artist. 
Record Labels once had a common policy of developing 
recording artists' careers. Developing an act no longer 
requires hundreds of dollars. 
 
 
 
 
 
 
 
 
 
There are several reasons why a band or artist must have 
a talented manager: 
How to Choose a Career:  
An artist's manager helps to provide career guidance and develop 
the artist's overall strategy, as well as setting the overall game 
plan for success. 
Sporting Cheers and Achieving Prestige: 
An artist manager is someone who shares the passion and 
energy of an artist with their fans, as well as the music industry. A 
music businessperson must communicate this enthusiasm to 
record labels, booking agents, promoters, media personnel, club 
bookers, and independent retail accounts. 
Managers are capable of making decisions without getting 
emotionally involved with their artists. A solid team of managers, 
attorneys, and publicists is required by most major labels before 
they sign an artist. Record companies prefer dealing with 
someone who is knowledgeable about the music industry. 
 
 
 
 
 
 
 
 
 
Buffering and Maintaining a Timetable: 
A manager's name is the scariest thing in the world for a scam 
artist. Managers can act as a buffer between artists and 
businesses interested in their work. This buffer attracts legitimate 
players, but it also scares away scammers. 
A manager can handle some tasks and delegate others to the 
band. It is difficult to craft a master plan while writing songs, 
designing CD artwork and handling licensing, and reaching out to 
industry gatekeepers. 
Maintaining Accountability:  
How does the label handle the non-materialization of tour support 
funds? What happens if the licensee does not return the contract, 
but still uses the artist's songs? Managers are responsible for 
keeping people honest, and that should be done by someone with 
authority. 
Bad Cops vs. Smart Cops in Policing: 
Managers should act as corrupt cops when it comes to firing. A 
helpful cop and bad cop role can be swapped between artist and 
manager on several occasions. Need to increase your promotion 
budget as part of a re-negotiation? Keep a positive spin on things 
by letting the manager play smart cop. 
Art of Listening Assistive: 
Innovative ideas are often enhanced or removed from the to-do 
list by running them by a knowledgeable manager before making 
a decision. In general, managers have different perspectives than 
artists and are capable of providing different insights and 
solutions to artists' problems.  
Many aspiring music managers still think they can start their 
careers by recording a three-song demo. Management will only 
be able to formulate successful strategies and provide meaningful 
advice if they stay up-to-date with the industry's latest business 
models, says  
 
 
 
 
 
 
 
 
 
 owned by Lincoln Plowman provides 
full-service Artist Management and Record Label Services. Fans 
deserve to enjoy the art that enriches their lives, so we support 
the artists who create it. As a result, we can provide a sustainable 
career for our artists while serving our fans.