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7Search PPC
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What is PPC
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, 
in which an advertiser pays a publisher (typically a search engine, website owner, or 
a network of websites) when the ad is clicked.Pay-per-click is commonly associated 
with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft 
Advertising formerly Bing Ads). With search engines, Advertisers typically bid on 
keyword phrases relevant to their target market and pay when ads (text-based 
search ads or shopping ads that are a combination of images and text) are clicked. In 
contrast, content sites commonly charge a fixed price per click rather than use a 
bidding system. PPC display advertisements, also known as banner ads, are shown 
on web sites with related content that have agreed to show ads and are typically not 
pay-per-click advertising.

Earn Money Become 7Search PPC 
Publisher
7SeaerchPPC is the best PPC company offering publishers a wide range of revenue 
sources. We have thousands of advertisers providing top rates for their adverts. With 
our sizable advertiser base, we offer you the ads that will best fit your website 
category and make you earn more without any extra effort.
7SearchPPC is the industry-leading pay-per-click (PPC) platform, connect advertisers 
to publishers. We offer industry-leading revenue shares to our publishing partners so 
they can expand their website’s or blog's revenue potential. 7SearchPPC is also 
proud to have the best revenue sharing model in the industry. We are committed to 
ensuring that our publishers get their share of revenue timely through their 
preferred channel. 
PPC Advertising
Advertising is a marketing communication that employs an openly sponsored, 
non-personal message to promote or sell a product, service or idea. Sponsors of 
advertising are typically businesses wishing to promote their products or 
services. Advertising is differentiated from public relations in that an advertiser 
pays for and has control over the message. It differs from personal selling in that 
the message is non-personal, not directed to a particular individual. Advertising 
is communicated through various mass media, including traditional media such 
as newspapers, magazines, television, radio, outdoor advertising or direct mail; 
and new media such as search results, blogs, social media, websites or text 
messages. The actual presentation of the message in a medium is referred to as 
an advertisement, or "ad" or advert for short.

Digital Marketing
Digital marketing is the component of marketing that utilizes internet and online 
based digital technologies such as desktop computers, mobile phones and other 
digital media and platforms to promote products and services. Its development 
during the 1990s and 2000s, changed the way brands and businesses use 
technology for marketing. As digital platforms became increasingly incorporated into 
marketing plans and everyday life, and as people increasingly use digital devices 
instead of visiting physical shops, digital marketing campaigns have become 
prevalent, employing combinations of search engine optimization (SEO), search 
engine marketing (SEM), , data-driven marketing, e-commerce marketing, social 
media marketing, social media optimization, Email direct marketing, 
display advertising, e–books, and optical disks and games have become 
commonplace. 

Google Adwords
Google AdWords is an online advertising platform developed by Google, where 
advertisers bid to display brief advertisements, service offerings, product listings, 
or videos to web users. It can place ads both in the results of search engines like 
Google Search (the Google Search Network) and on non-search websites, mobile 
apps, and videos (the Google Display Network). Services are offered under a 
pay-per-click (PPC) pricing model.
The AdWords system was initially implemented on top of the MySQL database 
engine. After the system had been launched, management decided to use Oracle 
instead but was eventually reverted to MySQL after the system became much 
slower. 
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