Square Farfetch Integration by SKUPlugs
                     Square Farfetch Integration by SKUPlugs
 
In the fast-moving retail world, brands and merchants need frictionless ways to sell where their 
customers already are. The Square × Farfetch integration, powered by SKUPlugs, bridges two 
powerful ecosystems: Square's intuitive point-of-sale and business tools with Farfetch's premium 
global marketplace. This creates a seamless bridge between in-store operations and high-end online 
luxury retail. This article explains what it does, why it matters, and how it works, plus gives some 
practical tips for retailers who want to use it to scale sales, streamline inventory, and deliver luxury 
customer experiences.
Why this integration matters
Retail today is omnichannel by default. Shoppers expect consistent pricing, accurate inventory, and a
seamless shopping experience whether they're buying from a boutique, a pop-up, or an 
international marketplace. Square is known for making in-person and small-business commerce 
simple: payments, POS, inventory, and analytics. Farfetch offers access to a global audience looking 
for curated premium fashion and lifestyle products. SKUPlugs serves as the technical glue, 
synchronizing the SKUs, stock levels, product metadata, and order flows between the two platforms.
For both independent boutiques and multi-location retailers, the integration minimizes manual 
work, eliminates duplicate data entry, and reduces the possibility of over-selling. This unlocks new 
revenue channels-listing store inventory on Farfetch quickly and reliably-while extending 
discoverability to shoppers who may never visit the physical store.
Core features and capabilities
SKUPlugs' Square × Farfetch integration focuses on a few high-value capabilities that solve real 
operational pain points:
 Real-time inventory sync: Stock levels update automatically between Square and Farfetch to
prevent oversells and ensure that availability is accurate across channels.
 Mapping of SKUs and product data: SKUPlugs manages all attribute mappings, including 
titles, descriptions, sizes, materials, images, and pricing, by translating the product structure 
in Square to what Farfetch requires.
 Centralized Order Routing: Orders coming from Farfetch go back into Square (or a 
connected backend), enabling staff to handle fulfillment from existing workflows, print 
labels, and reconcile payments in one place.
 Price and Promotion Management: Retailers can maintain pricing rules or promotions in 
Square and have those reflected on Farfetch, or configure channel-specific pricing where 
needed.
 Multi-location inventory: With the integration, inventory can be allocated by store or 
warehouse to allow retailers the ability to offer ship-from-store and local pickup while giving
Farfetch visibility into the correct source of fulfillment.
 Analytics & Reporting: SKUPlugs consolidates sales and inventory data so the merchant can 
measure cross-channel performance without toggling between disparate dashboards.
Typical use cases
1. Boutiques going international: Small luxury boutiques can list select items on Farfetch to 
reach a global customer base while maintaining POS and fulfillment within Square.
2. Event or limited-run drops: Small runs or limited-edition pieces can quickly be published to 
Farfetch by retailers in order to drive broader excitement and demand.
3. Omnichannel fulfillment: Brands that want to offer same-day delivery or local pickup can 
leverage store inventory managed in Square and expose available stock to Farfetch 
shoppers.
4. Inventory-heavy retailers: Multi-location retailers benefit from centralized stock visibility 
and order management, reducing stockouts and improving customer satisfaction.
High level overview of how integration works
SKUPlugs uses the Square APIs to read and write product, inventory, and order data, while on the 
Farfetch side, it formats product feeds for listing requirements. Besides that, it handles order 
acknowledgment and fulfillment updates. The typical life cycle goes as follows:
1. Onboarding & product mapping: Merchant grants access to the Square account to 
SKUPlugs. SKUPlugs imports products and maps fields (e.g., size, color, UPC) to create 
Farfetch-ready listings.
2. Listing publication: The mapped products are published to Farfetch, either automatically or 
upon merchant approval, with imagery, descriptions, and pricing.
3. Inventory Sync: Any stock changes in Square-such as through sales, returns, and manual 
adjustments-update Farfetch accordingly in near real time.
4. Order Flow: When a customer places an order on Farfetch, it flows into Square upon 
purchase or into SKUPlugs' middleware. The fulfillment tasks are processed in the 
merchant's regular POS/ERP workflows, including tracking/status updates that get sent back 
to Farfetch.
5. Reconciliation and reporting: The collection of sales, fees, and performance metrics are 
then reported for merchant reconciliation and decision-making.
Implementation and setup considerations
The adoption of the Square × Farfetch integration involves several practical steps and decisions:
 Data hygiene includes clean and well-structured product data, such as accurate SKUs and 
sizing, with high-quality images. SKUPlugs can map whatever is available, but better input 
results in approvals earlier on, with fewer listing rejections.
 Catalog selection: Decide on which SKUs to expose to Farfetch — not every product or SKU 
may fit the Farfetch customer or margin structure.
 Pricing strategy: Consider currency conversion, channel fees, and international shipping 
when setting prices for Farfetch listings. Some merchants prefer to maintain the same price; 
others make use of the channel-specific strategies.
 Fulfillment rules: Determine whether you'll ship from a central warehouse, individual stores,
or a hybrid approach. Configure shipping profiles and return policies based on those rules.
 Inventory buffers: Establish safe-stock thresholds or reserve quantities to avoid overselling 
during high-velocity periods, considering store sales and processing delays.
 Testing & QA: Before going live at scale, end-to-end test a subset of products, including the 
following: listing creation, inventory updates, a Farfetch order to Square, fulfilment, and 
tracking updates.
Benefits for operations and customer experience
 Reduced manual work: Automated syncs cut the tedious, error-prone tasks of manually 
uploading listings and reconciling inventory.
 More speed to market: SKUPlugs automates the creation of listings so curated assortments 
reach Farfetch faster, which is important for seasonal or limited-edition items.
 Improved Accuracy: Real-time stock updates, coupled with centralized order routing, reduce
errors, which in turn improve customer satisfaction while decreasing cancellations.
 Broader reach, no heavy investment: Get access to Farfetch's global audience without 
building custom integrations or overhauling point-of-sale systems.
Best practices
 Keep the SKUs clean and include UPC/EAN codes when possible for better mapping and 
searchability.
 Use high-resolution images and consistent photography standards to achieve the luxury 
marketplace expectation: white background, various angles, size guides.
 Start with a curated assortment and scale listing volume once processes are validated.
 Monitor analytics post-launch to understand the conversion rates and optimize which SKUs 
perform best on Farfetch. 
 Clearly communicate your fulfillment and return policies to set expectations for your 
international customers. 
Conclusion
 The Square × Farfetch integration, powered by SKUPlugs, enables retailers to marry the strengths of
Square's in-person commerce tools with the premium marketplace reach of Farfetch. It's a strategic 
way for boutiques and multi-location retailers to scale visibility, automate operational complexity, 
and deliver a consistent, luxury-grade customer experience across channels.SKUPlugs handles the 
heavy lifting of data mapping, inventory sync, and order flow so that merchants can focus on 
merchandising, marketing, and delighting customers, while confidently scaling into new markets. For
any retailer looking to bridge brick-and-mortar operations with global online discovery, this 
integration offers a compelling, operationally sound pathway to growth.